BATH & BODY WORKS RALLIES CUSTOMERS TO SHARE WHAT MAKES THEM FEEL LUMINOUS
Retrieved on:
Monday, October 2, 2023
Cream, Body, Life, Atmosphere, Symrise, Perfume, Bath & Body Works, Bath, Eau, Lip Gloss, Empowerment, Iris, Luminous
COLUMBUS, Ohio, Oct. 2, 2023 /PRNewswire/ -- Radiant, rich and luxe are three words Bath & Body Works customers are using to describe its newest fragrance, Luminous, which officially launches in stores nationwide and online today. According to a Bath & Body Works survey, 77% of consumers love getting complimented on the scent they wear though 83% say they wear a fragrance for themselves rather than to impress others. So, for the launch of Luminous, the retailer is tapping into the power of fragrance and calling for customers to "share their shine" and show how this new fragrance makes them feel luminous from the inside out.
Key Points:
- So, for the launch of Luminous, the retailer is tapping into the power of fragrance and calling for customers to "share their shine" and show how this new fragrance makes them feel luminous from the inside out.
- With a purpose to make the world a brighter, happier place through the power of fragrance, Bath & Body Works is encouraging customers to let their radiance shine with its 'Share Your Shine' campaign.
- By using #ShareYourShine and tagging @bathandbodyworks, customers can share how the fragrance makes them feel luminous.
- As Bath & Body Works' largest holiday fragrance launch ever, Luminous is available in 30 products ranging from $1.95 to $59.95, making it an affordable luxury for many.