Mirriad Advertising (MIRI): Ad industry game changer
Mirriad Advertising is shifting up a gear, with its AI-driven, in-content advertising gaining credibility with brands, agencies and platforms, helped by December's 26m fund raise.
- Mirriad Advertising is shifting up a gear, with its AI-driven, in-content advertising gaining credibility with brands, agencies and platforms, helped by December's 26m fund raise.
- A Tier 1 global content platform signed up in Q420 (subject to an NDA) and in June, Tencent upgraded to a full commercial contract.
- A major global food and beverage company has been working with Mirriad to insert assets into content and has extended the co-operation.
- The offering is being positioned as an integral element of marketing budgets, with the additional prospect of ad insertion into live TV.