ADA

SoftBank Corp. Forms Capital and Business Alliance With ADA, an Integrated Digital Marketing Leader With Operations in Nine Asian Countries

Retrieved on: 
Tuesday, May 11, 2021
Marketing, Data management, Communications, Technology, Telecommunications, Software, Companies, SoftBank Group, Vodafone, Axiata, Kuala Lumpur, Telecommunications, Cities in Asia, ADA, SoftBank Corp., ADA, SOFTBANK CORP.

b'SoftBank Corp. (TOKYO: 9434, \xe2\x80\x9cSoftBank\xe2\x80\x9d) today announced that it is forming a capital and business alliance with Axiata Digital Advertising Sdn.

Key Points: 
  • b'SoftBank Corp. (TOKYO: 9434, \xe2\x80\x9cSoftBank\xe2\x80\x9d) today announced that it is forming a capital and business alliance with Axiata Digital Advertising Sdn.
  • (\xe2\x80\x9cADA\xe2\x80\x9d), a Kuala Lumpur-based data and AI company that offers integrated digital marketing solutions in nine Asian countries (Malaysia, Singapore, Indonesia, Thailand, Cambodia, Philippines, Sri Lanka, Bangladesh and South Korea).
  • As part of the agreement, SoftBank will invest approximately 60 million USD in ADA, giving it a 23.1% stake in the company.
  • SoftBank will also work with ADA to generate synergies with its own solutions and those provided by its group companies.