New Report: Online Fitness Continues to Grow, but Showing Weakness in User Retention
This new report paints a detailed portrait of the current state of the online fitness market by exploring online fitness market sizing, user profiles, brand engagement and performance, with a spotlight on the relationship between online fitness and gyms/fitness studios.
- This new report paints a detailed portrait of the current state of the online fitness market by exploring online fitness market sizing, user profiles, brand engagement and performance, with a spotlight on the relationship between online fitness and gyms/fitness studios.
- Approximately 23% of U.S. adults report currently using some type of online fitness platform at least once a month.
- Current online fitness users spend 5.8 times more on fitness than exercisers who have never tried online fitness.
- While online fitness plays an important role in fitness routines, it doesn't take the place of the gym for online fitness users.