Nielsen Releases Unprecedented Insights On Esports Fan Attitudes And Behaviors Leveraging Twitch Data
Retrieved on:
Thursday, December 13, 2018
The result of this Nielsen and Twitch Esports Fan research study is a set of rich data that marketers, rights holders and esports organizations can use to unlock the value of Twitch's audience at a detailed level.
Key Points:
- The result of this Nielsen and Twitch Esports Fan research study is a set of rich data that marketers, rights holders and esports organizations can use to unlock the value of Twitch's audience at a detailed level.
- Some of the high level insights from the Nielsen Esports study of the Twitch U.S. esports audience include:
Twitch esports fans are well-seasoned with nearly 60% following esports for four or more years. - 90% of Twitch esports fans can recall at least one non-gaming related sponsor within esports.
- Nielsen collected the Twitch Esports Fan data via an online survey deployed among a representative group of U.S.-based users from the Twitch Research Power Group (RPG).