Pandora Adds InMarket to its Preferred Provider List; Will Leverage its Location Conversion Index (LCI) to Measure Advertising-Driven Store Visits
AUSTIN, Texas, March 3, 2021 /PRNewswire/ --Pandora, the largest ad-supported audio entertainment streaming service in the U.S.,has entered into a preferred provider agreement for omnichannel attribution with InMarket 's Location Conversion Index (LCI).
- AUSTIN, Texas, March 3, 2021 /PRNewswire/ --Pandora, the largest ad-supported audio entertainment streaming service in the U.S.,has entered into a preferred provider agreement for omnichannel attribution with InMarket 's Location Conversion Index (LCI).
- InMarket is the leader in 360-degree consumer intelligence, real-time activation and attribution for thousands of brands and publishers.
- LCI is a proprietary, always-on measurement solution that uses offline behavioral data to attribute incremental store visits to marketing campaigns.
- InMarket holds patents around measurement including those pertaining to the determination of store visit lift through a comparison of exposed versus control users.