MTN DEW® Fans, Revvv Your Engines - MTN DEW SPARK™ Launches Exclusively At Speedway
"MTN DEW is putting its fans in the driver's seat with this exclusive partnership with Speedway," said Umi Patel,CMO, PepsiCo North Division.
- "MTN DEW is putting its fans in the driver's seat with this exclusive partnership with Speedway," said Umi Patel,CMO, PepsiCo North Division.
- The MTN DEW SPARK launch is one exciting part of a yearlong platform at Speedway called "Year of DEW" created to drive purchase of DEW products at Speedway, giving fans a chance to win exclusive product releases, epic promotions and massive DEW surprises all year long.
- With the launch of MTN DEW SPARK, the brand is kicking these promotions into high gear with a new "Revvv Up Your DEW Den" contest.
- In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW, the permanent DEW product line includes MTN DEW ICE, MTN DEW KICKSTART, MOUNTAIN DEW CODE RED, MOUNTAIN DEW PITCH BLACK, MOUNTAIN DEW VOLTAGE, MOUNTAIN DEW WHITE OUT, MTN DEW Label Series and new MTN DEW ZERO SUGAR.