SodaStream® Unveils Game-Changing Partnership, Introducing MTN DEW® to its Growing Flavor Portfolio
PURCHASE, N.Y., Jan. 17, 2024 /PRNewswire/ -- Today, SodaStream®, the world's leading sparkling water brand, is excited to bring the bold, iconic flavor of MTN DEW® to the SodaStream drink mix portfolio. This launch marks the addition of another beloved PepsiCo flavor to the SodaStream family, and the expansion continues to solidify SodaStream's position as the ultimate solution for consumers seeking a personalized, sustainable, and unique beverage experience.
- Recognizing the immense popularity of MTN DEW and the initial sell out of the recently launched Pepsi® drink mixes, SodaStream is introducing a "Flavor Reservation" platform, allowing fans to secure the highly anticipated MTN DEW® Drink Mix in advance.
- Flavor Reservation is designed to give consumers the opportunity to be among the first to experience the refreshing flavor of MTN DEW and the endless possibilities of SodaStream's personalized beverage offerings.
- DEW Nation and SodaStream aficionados can now craft their favorite MTN DEW beverages, all at the push of a button.
- For those who don't secure a spot, MTN DEW® Drink Mix will be available and shipping nationwide starting February 1.