RedTrack.io Releases API integration With CJ Affiliate to Accommodate Growing Requests for s2s Conversion Postback Support

VILNIUS, Lithuania, Oct. 17, 2019 /PRNewswire-PRWeb/ -- RedTrack.io, Vilnius-based ad tracker, continues to expand its tracking support for media buyers and affiliates. These days, it announced the extension of tracking opportunities with world's largest affiliate marketing network — CJ Affiliate.

The partnership was formed in response to regulatory changes in the digital advertising sector. This August updates on Apple "Intelligent Tracking Prevention Policy" caused a massive movement to cookie-less tracking due to company's fierce anti-tracking approach.

The extended integration between RedTrack and CJ Affiliate via API allows users to track their ad campaign conversions automatically. It's like using S2S postback in CJ Affiliate (not available to new users), but you have even less steps to set it up.

Until recently, ad tech companies managed to beat browser restrictions by using a wide range of workarounds to store third-party cookies. However, it has become meaningless with 2.1 version of ITP that regards workarounds as exploitation of security vulnerabilities. All this makes S2S postback tracking the only legal and effective option to track conversions around the web.

"The only S2S postback's drawback is that its setting requires a little more technical skills than cookie-based methods. We've seen in practice that the majority of users are able to cope with it on their own, using video-and text guidelines. To smooth away all the edges we tried to make the integration as seamless as possible, so that S2S postback settings require minimal efforts from Commission Junction clients" -- says RedTrack CEO Vlad Zhovtenko.

Besides an easy S2S postback support with CJ Affiliate, RedTrack offers their customers to benefit from a wide range of functionalities, among them: built-in fraud prevention tool, cookie-less tracking for Google, Facebook, and 30+ other traffic sources, automated ad campaign optimization, reporting with 30+ data points about every impression, click, and conversion, and more.

RedTrack website: http://www.redtrack.io.

SOURCE RedTrack.io