WPP Opens New Campus in Amsterdam

WPP (NYSE:WPP) today marked the opening of its new Amsterdam campus as
it continued the roll-out of its global co-location strategy.

Each WPP campus is designed to provide world-class spaces that bring
together its people and agencies into one location, encouraging greater
collaboration and giving clients easier access to all of WPP’s talent
and expertise.

Refurbished by WPP’s architectural and design consultancy BDG, the
previously derelict Rivierstaete building has been transformed into a
19,000m² modern working environment that will act as both an
innovative workplace and community space for its 1,500 people in the
city. VBAT, an international WPP design studio based in Amsterdam,
worked with the agencies housed in Amsteldok to name the campus and
develop the co-location’s new branding.

Amsteldok, which was Europe’s largest office building when it was
completed in 1973 by renowned architect Huig Aart Maaskant, will be home
to 15 WPP agency brands that previously operated from 11 different
locations. Located on the river Amstel, the striking, box-stacked
structure will be a new centre of creativity in the heart of Amsterdam,
boasting impressive new and renovated roof terraces, restaurants, a
rooftop bar, a business lounge and an event space.

At the official opening, Mark Read, CEO of WPP, said: “I’m delighted to
open WPP’s Amsterdam campus, which demonstrates our continued investment
in our people and commitment to the Dutch market, which is one of the
most dynamic and forward-looking in the world. WPP campuses help us
deliver a simpler, more integrated offer to clients by bringing great
agency brands together under one roof and providing easier access to our
collective talent. Giving our people modern, world-class working
environments allows them to do their best creative work, it encourages
closer collaboration and it’s an important part of building an open and
optimistic culture at WPP.”

To coincide with the opening of Amsteldok, today Hogarth (WPP’s global
creative production network that combines technological skills and
creative craftmanship) announced the creation of Hogarth Netherlands. As
part of its renewed offer to clients in the region, and operating from
Amsteldok, it will deliver end-to-end solutions using the very latest
innovations in content production.

Eric Kramer, WPP Netherlands Country Manager, said: “I’m incredibly
proud of the regeneration of Amsteldok into both a fantastic new home
for our people and a new creative and social hub for the city. We have
an innovative and collaborative culture in Amsterdam, and WPP’s market
offering, further bolstered by the creation of Hogarth Netherlands, is
stronger than ever as we bring our brands together.”

Redeveloping existing structures instead of constructing new buildings
avoids the emission of thousands of tonnes of embodied carbon –
equivalent to over 30% of the building’s lifetime carbon emissions. The
new WPP campus has been developed with sustainability at its heart and
is aiming for a BREEAM (the world’s leading authority in this area)
rating of Very Good or higher.

About WPP

WPP is a creative transformation company. We build better futures for
our clients through an integrated offer of communications, experience,
commerce and technology. For more information, visit www.wpp.com.

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