Kibo Announces Partnership between Certona and Google to Scale AI-Powered Personalization
As a Google Cloud Partner, Certona , which was acquired by Kibo in February of 2019,will make its services available globally through the Google Cloud Platform (GCP).
Kibo,
a leader in cloud commerce, today announced that Certona®, the leader in
real-time, AI-driven omnichannel personalization for the world’s largest
B2C and B2B brands and retailers, has joined the Google (NASDAQ: GOOG)
Cloud Partner Program. As a Google Cloud Partner, Certona,
which was acquired by Kibo in February of 2019, will make its services
available globally through the Google Cloud Platform (GCP). Certona will
also leverage GCP to augment its data science in collaboration with its
customers, allowing them to fully realize the power of personalization
while maximizing scalability.
Google’s best-in-class infrastructure and AI components make the company
an ideal partner for Certona, which is ranked the #1
personalization provider to the top 1,000 e-retailers by Internet
Retailer. The partnership provides these high-performance businesses
with the highly scalable and secure hybrid-cloud infrastructure they
require, as many of them focus on undergoing a digital transformation.
“We recognize Google as a very strategic partner,” said Geoff Hueter,
Certona Co-founder and Kibo Chief Data Scientist. “Google’s rich set of
services support collaboration and productivity, keeping our customers
on the cutting edge of their industries. This move provides them with
the flexibility and elasticity of the cloud to increase performance and
security while reducing costs. As retailers become more sophisticated in
their own data science capabilities, GCP enables our customers to share
data and models, including adding call-backs to deploy customer-created
models seamlessly into Certona’s real-time decision engine.”
The combined solutions align with Certona’s strategy to meet the demands
of its own platform, via access to the services GCP offers at a global
scale. This gives Certona clients access to a broader ecosystem of tools
and services, increased flexibility, better capacity, improvements to
security, and greater disaster recovery capabilities.
Certona has 13 patents encompassing technologies for predicting human
behavior and personalizing the customer experience. The company powers
100 billion individualized experiences each month in real time across
all customer touchpoints, including web, mobile, stores, email, and call
centers. Certona’s solutions have been used by more of the top retailers
than any other provider for 10 consecutive years to achieve
individualized experiences at massive scale to increase engagement,
revenue, and customer lifetime value.
About Certona
Certona, the leading real-time omnichannel personalization solution and
pioneer of AI-driven experience individualization, powers over 100
billion unique experiences each month. Trusted by more than 500 brands
and retailers in over 70 countries, Certona’s patented technology
leverages machine learning and predictive analytics to deliver a
fully-orchestrated experience with optimized content and messaging to
increase engagement and conversions across all customer touchpoints.
Recognized by Gartner as a Leader in the 2018 Magic Quadrant for
Personalization Engines, Certona is also ranked as the leading
personalization provider by Internet Retailer to the Top 1000 and leader
for 10 consecutive years to the Top 500. Certona was acquired by Kibo in
February 2019. www.certona.com
About Kibo
At Kibo, we provide cloud commerce solutions inspired by your needs and
designed to empower your teams. We’re at your side, committed to your
financial success in an unpredictable world. Together, we can see
further, think bigger, and climb higher.
Our software and services include eCommerce, Order Management,
Personalization, and Mobile Point-of-Commerce for retailers,
manufacturers, and brands. Whether you’re an eCommerce veteran or just
getting started, B2C or B2B, our solutions are designed to power the
shopping experience – from first click to doorstep – and to scale with
you as your business grows. For more information, visit kibocommerce.com
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