TikTok promotes vaping as a fun, safe and socially accepted pastime – and omits the harms

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Read more: Vaping is glamourised on social media, putting youth in harm's way

Metadata
Provider: 
The ConversationThe Conversation
URL: 
https://theconversation.com/tiktok-promotes-vaping-as-a-fun-safe-and-socially-accepted-pastime-and-omits-the-harms-203423https://theconversation.com/tiktok-promotes-vaping-as-a-fun-safe-and-socially-accepted-pastime-and-omits-the-harms-203423
Retrieved on: 
Friday, May 12, 2023
Information
Tags: 
Perception, Policy, Sale, Electronic cigarette, School, Research, Social media, Nicotine, Education, Herbal cigarette, Tobacco, Marketing
Geotags: 
AUSTRALIA
Summary
Key Points: 
  • Read more: Vaping is glamourised on social media, putting youth in harm's way
    Positive videos result in more vaping
    E-cigarette use by young people, including in Australia, is rapidly growing.
  • Positive social media messages around vaping may particularly impact young people, who are the most frequent users of social media.
  • TikTok emphasises tricks and downplays harms
    In our recently published study, we looked at the ways e-cigarettes are being advertised and promoted on TikTok.
  • This may act to shape norms around e-cigarette use and increase the perception that vaping is socially accepted.
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