Digital Marketing Company, Lounge Lizard, Shares the 7 Tips for Improving Content You Don't know About

NEW YORK, Mar. 6, 2019 /PRNewswire-PRWeb/ -- Lounge Lizard is a New York Website Design company that is recognized within the web design and development industry for their amazing designs along with providing digital marketing services. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

Content is everywhere. At the end of 2018 there were over 4 million blog posts published every day on the Internet. That number doesn't include social media posts on all of the various platforms from Facebook to Instagram to LinkedIn, or the 300 hours of video uploaded to YouTube each minute. What this level of content saturation means to marketers is that content needs to stand out and grab users' attention, even in paid media. Today the Digital Marketing Company, Lounge Lizard, shares the 7 Tips for Improving Content you Don't Know About.

Content needs to be crafted in a manner that causes users to pause and engage, especially mobile users who tend to scroll past content faster than people used to turn the page on a magazine or newspaper. This type of content has been coined "thumb-stopping" and creating that level of content is critical for those who market on social media platforms and use display ads if they want to earn clicks.

Tips for Improving Content:

• Mix up content types – Repetition can quickly become stale and boring. While there is some usefulness in consistency, that should not be a primary focus when it comes to the content types that are regularly used. Experiment with new formats including social media platform offerings such as Live or Stories. Try action-style videos or cartoonish infographics. Different people respond to different things so look at ways to mix it up regularly with a variety of content types and messaging styles.
• Lead with the benefit – An old newspaper adage is "don't bury the lead," which has to do with stories that begin with secondary level details while postponing the essential point until further in the article. This concept applies in the digital world. With only seconds at best to capture attention, it is important to always lead with the benefit which is being provided to the user. While mega-brands have the luxury of developing content using intricate storytelling, users are already vested enough with the brand to have interest. The average business should lead with the benefit to draw users in.
• Have fun – Fun is often considered contagious which is the primary reason it should have a seat at the table during content creation. When high-performing content is reviewed, a good percentage includes some levity, humor, or fun which is indicative of people wanting fun, engaging content. Look for ways to incorporate fun to attract attention and increase engagement.
• Find actual consumer insights – During this year's Superbowl, Pepsi premiered a new commercial that was pure genius. A waiter asked Steve Carell, "Is Pepsi okay?" Consumers know that when a business carries Pepsi products and a patron asks for a Coke or a soda the typical response given is, "Is Pepsi okay?" The advertising team took this insight and crafted a commercial concept around it to remind people that Pepsi is "more than OK." Other insights might be specific features consumers find important, or ways a product is used that might be unexpected but useful.
• Utilize relevant connections – A relevant connection is important to avoid a disconnect by users because of a confusing message. For example, Toyota hired Buster Posey, the All-Star baseball catcher for the San Francisco Giants as a spokesmodel. The first few commercials were baseball related, but what does baseball have to do with cars? There wasn't a relevant connection. Over time the commercials changed to focus on him using various vehicles in his day-to-day life which is much more relevant to the average consumer. Content needs to be contextually relevant.
• Review strategic analytics – Analytics should be reviewed regularly and most importantly, create actionable responses. When focusing on content, as analytics are reviewed, questions should be asked. What do the numbers mean or what are they telling me? What should I do about it to create an actionable item which can be implemented? By following this process content creation can be consistently improved upon.
• Test consistently – Testing is an underused yet vital part of the digital process. It should always be included in digital strategy and consistently applied rather than haphazardly unless haphazard results are desired. Areas of focus should start conceptually and work down. For example, the first thing that could be tested might be the benefit users respond the best to or perhaps pricing. Eventually testing could work down to headline wording and imagery then eventually to button placement and colors for the CTA.

Lounge Lizard is an award-winning, high-end design boutique specializing in website and mobile app development, social media agency, UX/UI, branding, and digital marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun(at)loungelizard.com

SOURCE Lounge Lizard Inc.