FreeWheel Appoints Carl Kalapesi as Chief Operating Officer

FreeWheel, a Comcast Company, today announced that it has
named Carl Kalapesi as chief operating officer. In this new role,
Kalapesi will oversee the company’s global business operations,
supporting its three primary business units (FreeWheel Markets,
FreeWheel Publishers and FreeWheel Advertisers). He will also lead and
accelerate the company’s external and industry partnerships and ensure
FreeWheel’s alignment and progress toward fulfilling key strategic
portfolio initiatives.

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FreeWheel, a Comcast Company, today announced that it has named Carl Kalapesi as chief operating officer. (Photo: Business Wire)

Kalapesi joined FreeWheel this month and reports to the company’s
general manager, Dave Clark.

“FreeWheel’s continued product innovation and momentum for publishers
and marketers is exciting, but it also means we need to invest in
leadership that can help us manage our growth,” Clark said. “A
strategist at heart, Carl has successfully helped companies across a
diverse range of sectors architect and build a foundation and roadmap
for sustained, future growth.”

Kalapesi brings more than 20 years of experience working with industries
spanning media, technology, advertising and economic policy across the
U.S., U.K., Africa and Asia. He joins FreeWheel from Oath, a Verizon
Company, where he was most recently vice president, global strategy and
business operations. There, he successfully led a team to deliver on
growth initiatives, operational and productivity improvements (including
the AOL-Yahoo integration) and data-driven strategic projects.

He was formerly at the Boston Consulting Group (BCG) where he advised
clients in the Technology, Media and Telecom space in the UK and
USA. Kalapesi was also vice president, industry initiatives at The
Interactive Advertising Bureau (IAB), where he helped establish the
industry body’s first Programmatic Council. Early in his career,
Kalapesi was an economic advisor in international economic development
working in Vietnam and Tanzania. He has published several notable
industry reports and served as keynote speaker at industry events around
the world. He holds a Master of Business Administration from INSEAD.

About FreeWheel

FreeWheel, A Comcast Company, empowers all segments of The New TV
Ecosystem. We are structured to provide the full breadth of solutions
the advertising industry needs to achieve their goals. We power the
technology, data enablement, and convergent marketplaces required to
ensure buyers and sellers can transact across all screens, across all
data types, and all sales channels, in order to ensure the ultimate goal
– results for marketers.

With offices in New York, San Francisco, Chicago, London, Paris,
Beijing, and across the globe, FreeWheel, A Comcast Company, stands to
advocate for the entire industry through the FreeWheel Council for
Premium Video. For more information, please visit www.freewheel.tv,
and follow us on Twitter and LinkedIn.

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