Pixalate Releases Top CTV Apps for October 2022: Hulu reclaims top spot in Publisher Trust Index for both Roku & Amazon Fire TV in North America
LONDON, Nov. 22, 2022 /PRNewswire/ -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the October 2022 Publisher Trust Index (PTI), a global approach to quality measurement and monthly rankings of the world's mobile and Connected TV (CTV) apps, bringing transparency to the programmatic advertising ecosystem.
Pixalate's Publisher Trust Indexes (PTIs) give advertisers a full picture of the quality of app inventory across multiple platforms, regions, and categories. Hulu, SlingTV, DIRECTV among leaders in October 2022.
LONDON, Nov. 22, 2022 /PRNewswire/ -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the October 2022 Publisher Trust Index (PTI), a global approach to quality measurement and monthly rankings of the world's mobile and Connected TV (CTV) apps, bringing transparency to the programmatic advertising ecosystem.
Pixalate's monthly PTI report provides a perspective regarding the quality of CTV apps that support programmatic advertising with rankings broken down by regions, countries, categories, and app stores. The assessment is based on various factors including invalid traffic (IVT), popularity, ad density, and engagement scores.
Check out Pixalate's October 2022 Publisher Trust Index trend analysis in the CTV app ecosystem. The top five rated apps across the Roku and Amazon app stores in North America for October 2022 are:
Roku Store, North America, October 2022
- Hulu
- SLING: Live TV, Shows & Movies
- Red Bull TV
- TV Classics
- Bloomberg
For more information on the Roku TV App list, please visit here.
Amazon FireTV Store, North America, October 2022
- Hulu
- DIRECTV Stream
- Frndly TV
- Discovery+: Stream TV Shows, Originals and More
- Philo: Live & On-Demand
For more information on the Amazon Fire TV App list, please visit here.
The Publisher Trust Indexes feature more than 200 unique Pixalate Top 100™ rankings for mobile and CTV apps. See the Pixalate Top 100™ rankings.
About Pixalate
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
Disclaimer
The content of this press release, and the Publisher Trust Indexes (collectively, the "Indexes"), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the "apps"). As cited in the Indexes and referenced in the Indexes' key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., "Brand Safety") and Pixalate's opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
Contact:
Liz Margolis
610-613-5174
[email protected]
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SOURCE Pixalate
