Facet Wealth is Accelerating Massive Growth Momentum with Four New Hires

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He has extensive experience building high performance data science and econometrics teams to help firms understand their market and optimize growth.

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Monday, June 27, 2022
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Summary
Key Points: 
  • He has extensive experience building high performance data science and econometrics teams to help firms understand their market and optimize growth.
  • Ellis joins Facet with more than 20 years of experience assisting companies ranging from startups to Fortune 500 firms reach their aggressive growth goals.
  • Facet Wealth was founded in 2016 on the belief that unbiased, personalized financial advice is essential to living well.
  • In recognition of their innovative approach and high-quality client experience, Facet Wealth was named NerdWallet's "Best Online Financial Planning Service" in 2020.


Facet Wealth, a fintech company offering personalized and unbiased financial advice that integrates into every facet of life at an affordable flat fee, today announced four critical hires in the client experience and marketing departments to maintain its impressive 2,523% growth over the last two years. The new hires come on the heels of being ranked as the second fastest growing company in the Mid Atlantic by Inc and a $100 million Series C raise earlier this year.

“Our focus is to bring the best of advice and tech together to enable everyone to live their greatest possible life, beyond their own expectations of what they believed possible,” said Anders Jones, CEO and Co-Founder, Facet Wealth. “With the help of our trained and empathetic financial advisors and smart technology, our goal is to free millions of Americans from financial worry.”

Co-Founded in 2016 by Jones; Patrick McKenna, Executive Chairman; and Brent Weiss, CFP®, Chief Evangelist, Facet is revolutionizing financial planning and increasing access to high-quality financial guidance to millions of Americans.

Facet’s four recent hires are:

  • Mayra Cardoso, Head of Client Experience. Cardoso’s expertise spans technology, wealth management and investments. In prior roles, she has held product management and strategy roles focused on creating digital experiences to help people connect with and manage their financial lives. Cardoso was previously a client portfolio manager at J.P. Morgan specializing in asset allocation strategy for pension plans, endowments and foundations; she has her Series 3, 7 and 63 licenses.
  • Nick Betit, Vice President of Growth and Client Experience Analytics. He has extensive experience building high performance data science and econometrics teams to help firms understand their market and optimize growth. Before joining Facet, he led growth analytics at Discovery Education.
  • Jimmy Ellis, Senior Director of Growth Marketing. Ellis joins Facet with more than 20 years of experience assisting companies ranging from startups to Fortune 500 firms reach their aggressive growth goals. He was previously Director of Optimization Research at MEC Labs and Vice President of Marketing at Knox Financial.
  • Sung Lee, Director of Acquisition Marketing. Lee’s experience ranges across direct and inbound marketing as well as growth and product areas. He enjoys collaborating and being at the intersection of marketing, product and sales. Lee has worked at a variety of fintech firms previously including PayPal and Revolut.

"There are more than 40 million American households who are not being reached by the financial services industry. These incredible new team members play a key role in our ability to provide invaluable and impartial financial advice that helps more Americans thrive in every facet of their lives," said Shruti Joshi, Chief Operating Officer, Facet Wealth.

These team members join Facet’s vibrant client experience and marketing teams in their client-first mission to make more people aware of the flat-fee, subscription service that Facet provides. Facet’s top-tier CERTIFIED FINANCIAL PLANNER™ professionals (the highest certification available), provide one-on-one, premium advice tailored to their clients’ specific needs through an easy-to-use platform which makes the service accessible from anywhere, at any time.

Facet CFPs currently work with 12,000 clients as the firm enters its next growth phase with these new additions and a deliberate focus on refining its repeatable and scalable client acquisition and service approach.

For more information on Facet’s unique human-plus-tech approach to financial planning, click here.

ABOUT FACET WEALTH

Facet Wealth was founded in 2016 on the belief that unbiased, personalized financial advice is essential to living well. Redefining what financial planning means, Facet’s mission is to empower people to live more enriched lives by delivering a new standard of guidance. Without asset minimums, Facet’s planning goes far beyond a person or family’s investments by focusing on advice that addresses every way money impacts their life. This has made Facet a finalist in the category of Industry Disruptor for the 2022 WealthManagement Industry Awards.

Its tech-driven approach is customized to each client’s needs, pairing people with their own CERTIFIED FINANCIAL PLANNER™, a fiduciary who meets with them 1:1 to integrate tailored financial advice into their entire life – all at an affordable subscription price. Facet’s community of over 100 CFPs are providing traditionally overlooked households with the power of choice and freedom from financial worry. In recognition of their innovative approach and high-quality client experience, Facet Wealth was named NerdWallet's "Best Online Financial Planning Service" in 2020. Additionally, Facet has been named as one of Financial Planning’s 50 Best Places to Work in Fintech in 2022.

To date, Facet Wealth has raised more than $165 million in funding from Durable Capital Partners LP, Warburg Pincus, Slow Ventures, Telesoft Partners, Green Cow Venture Capital and others.

Facet Wealth is a national SEC-Registered Investment Advisor (RIA). For more information, please visit facetwealth.com and connect with them on Twitter, LinkedIn, Instagram and Facebook.

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