NYX Professional Makeup Announces GORJS, a Global Partnership with 3D Artists to Build the World's First Beauty Dao
LOS ANGELES, June 15, 2022 /PRNewswire/ -- NYX Professional Makeup today announced GORJS, the world's first DAO (Decentralized Autonomous Organization) focused on fostering the development of the 3D artist community and its evolving approach to makeup in the metaverse. GORJS will serve as a launchpad for 3D creators from across the industry, with the intent to promote growth & innovation within the community, increased aptitude in digital makeup, and ultimately, success in their careers. The DAO's ultimate goal is to create a new community of artists who are redefining beauty in the metaverse, and to lead the cultural conversation as it relates to the brand values of diversity, inclusivity, and accessibility.