Lunar, U.S.'s First Craft Hard Seltzer Made With Real Fruit From Asia, Expands Distribution Footprint in New York On The Heels of Fundraise Launch Announcement

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"We're stoked to announce our broader availability, as fans, consumers and retailers continue to seek out mission-driven, higher-quality hard seltzer options."

Metadata

Provider:

PR Newswire

Retrieved on:

Wednesday, April 6, 2022

Information

Tags:

Marketing, Growth, Friends, Chef's Table at Brooklyn Fare, Culture, ABV, Drink, Alcopop, Total Wine & More, GA, Operation Paperclip, Western world, H Mart, Instagram, AAPI, Soft drink, Beer

Geotags:

NEW YORK, VA, ASIA

Organisation:

LUNAR DRINKS

Summary

Key Points:

"We're stoked to announce our broader availability, as fans, consumers and retailers continue to seek out mission-driven, higher-quality hard seltzer options."
"We're in the midst of a generational shift in what constitutes the modern American dinner table, as Asian flavors continue to trend across the western world."
Lunar aims to pioneer the next generation of RTDs by crafting quality beverages with unique flavors that celebrate identity, heritage and culture.
Lunar's core line is the first craft hard seltzer made with real fruit from Asia.

Lunar, U.S.'s First Craft Hard Seltzer Made With Real Fruit From Asia, Expands Distribution Footprint in New York On The Heels of Fundraise Launch Announcement

NEW YORK , April 6, 2022 /PRNewswire/ -- Lunar, the first Asian American craft hard seltzer made with real fruits from Asia, today announced their expanded distribution across the New York City metropolitan area, providing consumers in the region with more access to the uniquely crafted hard seltzer.

Lunar Expands Distribution Footprint in New York On The Heels of Fundraise Launch Announcement

Lunar is now available at many notable retailers including all Trader Joe's, Total Wine, Fairway, Brooklyn Fare, Food Bazaar, Sunrise Mart, H-Mart and Dainobu across the New York metropolitan area.

"We're stoked to announce our broader availability, as fans, consumers and retailers continue to seek out mission-driven, higher-quality hard seltzer options." said Kevin Wong, co-founder of Lunar. "We're in the midst of a generational shift in what constitutes the modern American dinner table, as Asian flavors continue to trend across the western world."

Lunar can now be found at over 200 locations including on the menu at an array of acclaimed restaurants and bars such as Sagaponack, Di An Di, Nom Wah, Red Paper Clip, and Wenwen.

Sean Ro, co-founder of Lunar, adds, "It's crazy to think that just over a year ago, we were still homebrewing from our apartments in Manhattan, with friends and early adopters giving us feedback on our formulation and sourcing."

The timing for the expanded distribution comes at an opportune time for the team as they have also just launched their latest round of fundraising to help fund their continued sales growth, marketing and inventory.

About Lunar Hard Seltzer
Lunar aims to pioneer the next generation of RTDs by crafting quality beverages with unique flavors that celebrate identity, heritage and culture. Lunar's core line is the first craft hard seltzer made with real fruit from Asia. Juicy and deliciously authentic, Lunar's seltzers are 110 calories, gluten free and avoid artificial ingredients and flavors.

At 4.7% ABV, customers can experience Lunar's unique flavors of yuzu, lychee, korean plum, and passion fruit in stores in NY, VA, and GA, as well as online at www.drinklunar.com.

As a minority-owned, Brooklyn-based brand, Lunar is proud to donate a percent of proceeds to nonprofits and causes supporting the AAPI community.

To learn more about Lunar, visit our Instagram or websit e.

For all investor-related inquiries, please reach out to [email protected].

Media Contact:
Taylor Foxman
The Industry Collective
[email protected]

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SOURCE Lunar Drinks