VML

LUX Celebrates A Century Of Unmatched Fragrance With 'Still There' Campaign

Retrieved on: 
금요일, 5월 3, 2024
VML, Archive, Soap, Longevity, Social media, LUX, Life, Perfume

To bring this concept to life, LUX undertook an ambitious project to locate and test vintage LUX soaps, some of which date back to as early as 1938.

Key Points: 
  • To bring this concept to life, LUX undertook an ambitious project to locate and test vintage LUX soaps, some of which date back to as early as 1938.
  • VML Singapore created this campaign to underscore LUX's strengths in fragrance longevity and quality, areas where it outperforms competitors.
  • As part of the "Still There" campaign, LUX introduced an engaging interactive element with social media influencers to broaden its impact and reach.
  • LUX continues to lead with innovation while staying true to the timeless allure that has defined the brand for a century.

WPP First Quarter Trading Update

Retrieved on: 
목요일, 4월 25, 2024
Professional Services, Marketing, Advertising, Communications, Finance, Public Relations, Investor Relations, Cloud, VML, The Coca-Cola Company, NHS, Pandemic, Daiichi Sankyo, Risk, WPP plc, Capital market, Google Cloud, Transplant, Epidemic, WPP, Medicine, Terrorism, FX, AstraZeneca, Breast cancer, Knowledge, Attack, Outline of health sciences, Super Bowl, Uncertainty, HCM, Workforce, Generative, Blood, Gemini, Travel, Artificial intelligence, Perrigo, Gold, Creativity, FY, Ogilvy, Disclosure, LFL, Synthetic media, Failure, WARC, Growth

During the quarter we continued to invest in WPP Open, our intelligent marketing operating system powered by AI, as part of our annual investment of £250m in AI, data and tech.

Key Points: 
  • During the quarter we continued to invest in WPP Open, our intelligent marketing operating system powered by AI, as part of our annual investment of £250m in AI, data and tech.
  • WPP was proud to be recognised by the NVIDIA Partner Network as the Industry Innovation Partner of the Year in EMEA.
  • During the quarter, WPP topped the WARC Media 100 for the seventh year running and topped the WARC Creative 100 for the second consecutive year.
  • Proportion of WPP revenue less pass-through costs in Q1 2024; table made up of clients representing 77% of WPP total revenue less pass-through costs.

Fanta Says, 'Do More of What You Wanta' With New Global Campaign

Retrieved on: 
목요일, 4월 25, 2024
VML, The Coca-Cola Company, Walking, Anthem, Marketing, Majority, Gen, BCW, Drinking, Soft drink

ATLANTA, April 25, 2024 /PRNewswire/ -- The 2000s called, and they want to know: Don't ya Wanta, Wanta Fanta? Fanta®, the leading sparkling fruit beverage brand known for deliciously refreshing flavors, is introducing a reprise of one of its most iconic global platforms 'Wanta Fanta,' aiming to nudge fans to do more of what they want amid the constant hustle and daily pressure to do what they need. 

Key Points: 
  • ATLANTA, April 25, 2024 /PRNewswire/ -- The 2000s called, and they want to know: Don't ya Wanta, Wanta Fanta?
  • The new campaign also brings back the iconic 'Wanta Fanta' anthem.
  • Capturing the most common needs in a fan's life and positioning Fanta as the champion for daily little wants.
  • Fanta will also enlist a mix of TikTok creators to share engaging content inspired by and celebrating the new Wanta Fanta tune.

Hellmann's Takes Action to Save Mayo (and Our Sandwiches) from Extinction, Encourages Fans to Adopt Adorable Plushie Sandwiches

Retrieved on: 
수요일, 4월 17, 2024
VML, Soybean, Weather, Rest, Risk, Sustainability, Foreign policy, Health, Death, Love, Partnership, Research, Taste, Farmer, Plant, Senior, Farm, New Yorker, Erosion, Face, Mind share, Soil, Nutrient, BLT, Practical Farmers of Iowa, Agriculture

ENGLEWOOD CLIFFS, N.J., April 17, 2024 /PRNewswire/ -- Rest in Perfection, BLT. We'll miss you. Sandwiches as we know and love them today could become extinct as early as 2043.1 That's because soil is eroding, making it difficult for farmers to grow soybean crops – a key ingredient in Hellmann's mayonnaise – leaving the future of beloved mayo-filled sandwiches uncertain.   

Key Points: 
  • With new research from Hellmann's revealing two thirds of Americans believe that sandwiches taste better with mayonnaise and 95% of Americans eat sandwiches regularly2, Hellmann's is on a mission to Save Our Sandwiches (S.O.S.)
  • and transform the way soybeans are grown – saving picnics, beach days and work lunches from a bleak, mayo-less fate.
  • Last month, Hellmann's also created a pop-up sandwich shop to give unsuspecting New Yorker's a little "taste of the future" without sandwiches.
  • To learn more about regenerative agriculture and how you can help protect the future of sandwiches, visit www.SaveOurSandwiches.com .

VML and Definitive Healthcare announce partnership to transform key opinion leader management

Retrieved on: 
금요일, 3월 22, 2024
CRM, Partnership, Health, KOL, VML, Definitive, Sales

and LONDON, March 22, 2024 (GLOBE NEWSWIRE) -- Definitive Healthcare (Nasdaq: DH ) and VML Health announced a first-of-its-kind partnership that gives clients the ability to manage their entire key opinion leader (KOL) identification and engagement operation from an integrated solution.

Key Points: 
  • and LONDON, March 22, 2024 (GLOBE NEWSWIRE) -- Definitive Healthcare (Nasdaq: DH ) and VML Health announced a first-of-its-kind partnership that gives clients the ability to manage their entire key opinion leader (KOL) identification and engagement operation from an integrated solution.
  • This partnership provides an answer to the increasingly complex challenges that the health industry faces when identifying and engaging with the most relevant KOLs at a global level.
  • The new solution has been created by linking VML Health’s digital KOL engagement platform and Definitive Healthcare’s comprehensive global KOL data available through the Monocl ExpertInsight platform.
  • "This will transform the way pharmaceutical companies interact with healthcare professionals,” says Claire Gillis, CEO of VML Health.

VML Augments Digital Commerce Capabilities by Forging Partnership with CommerceIQ’s Unified Artificial Intelligence Platform

Retrieved on: 
화요일, 3월 19, 2024
Assortment, Growth, REM, Amazon, Intelligence, Partnership, Digital, Retail media, VML, IP, Commerce, Rating, WPP, Plan, Marketing, Retail

Building on the agency’s unmatched end-to-end creative commerce capabilities, this partnership allows for the exchange of insights across the providers to improve a brand’s experience within eRetail environments globally.

Key Points: 
  • Building on the agency’s unmatched end-to-end creative commerce capabilities, this partnership allows for the exchange of insights across the providers to improve a brand’s experience within eRetail environments globally.
  • Harnessing crucial insights on product performance, coupled with a rigorous evaluation of content quality, VML ensures the highest standards in product presentation and performance.
  • Combined with VML’s Commerce Intelligence platform, brands benefit from precise targeting capabilities, efficient budget allocation and streamlined content strategies that resonate across different retail channels.
  • "Combining VML’s unmatched strategic and creative capabilities and CommerceIQ’s end-to-end AI-powered platform will create a win-win situation for brands, and we can’t wait to get started."

Mindshare Takes Top Spot in WARC Media 100 & Effective 100, Earns Network and Agency of the Year Accolades

Retrieved on: 
화요일, 3월 26, 2024
Media Network, Growth, FCAS, MMA, Mind share, Partnership, Trust, Silver, WPP plc, BlackRock, Advertising agency, Creativity, VML, Commerce, Media, Gold, Risk, WPP, WARC, Best in Show, Tyson Foods, Castrol, Marketing, Advertising, Grand Prix, Film industry

NEW YORK and LONDON and SINGAPORE and SHANGHAI, March 26, 2024 /PRNewswire/ -- Mindshare, the media services company that is part of GroupM and WPP, has capped off a stellar first quarter of 2024 with a string of impressive award wins across several prestigious industry rankings and award shows. Accolades for the agency include Global Agency Network of the Year at the MMA SMARTIES X, Media Agency of the Year at the MMA SMARTIES North America, and Media Network of the Year at Spikes Asia, along with taking the #1 spot in both the WARC Media 100 and Effective 100 rankings. Additionally, Mindshare is ranked #1 globally in new billings for 2023 by COMvergence.

Key Points: 
  • Accolades for the agency include Global Agency Network of the Year at the MMA SMARTIES X, Media Agency of the Year at the MMA SMARTIES North America, and Media Network of the Year at Spikes Asia, along with taking the #1 spot in both the WARC Media 100 and Effective 100 rankings.
  • Mindshare was named Global Agency Network of the Year, and Mindshare China was named Media Agency of the Year, at the MMA SMARTIES X Awards , which honors global marketing campaigns that achieve significant business impact through innovation.
  • Mindshare's New York office secured the #1 position on the 2024 WARC Media 100 , solidifying the agency's position as a global leader in media excellence.
  • Being the top agency for the WARC Media 100 and WARC Effective 100 underscores this connection.

Mindshare Takes Top Spot in WARC Media 100 & Effective 100, Earns Network and Agency of the Year Accolades

Retrieved on: 
화요일, 3월 26, 2024
Media Network, Growth, FCAS, MMA, Mind share, Partnership, Trust, Silver, WPP plc, BlackRock, Advertising agency, Creativity, VML, Commerce, Media, Gold, Risk, WPP, WARC, Best in Show, Tyson Foods, Castrol, Marketing, Advertising, Grand Prix, Film industry

NEW YORK and LONDON and SINGAPORE and SHANGHAI, March 26, 2024 /PRNewswire/ -- Mindshare, the media services company that is part of GroupM and WPP, has capped off a stellar first quarter of 2024 with a string of impressive award wins across several prestigious industry rankings and award shows. Accolades for the agency include Global Agency Network of the Year at the MMA SMARTIES X, Media Agency of the Year at the MMA SMARTIES North America, and Media Network of the Year at Spikes Asia, along with taking the #1 spot in both the WARC Media 100 and Effective 100 rankings. Additionally, Mindshare is ranked #1 globally in new billings for 2023 by COMvergence.

Key Points: 
  • Accolades for the agency include Global Agency Network of the Year at the MMA SMARTIES X, Media Agency of the Year at the MMA SMARTIES North America, and Media Network of the Year at Spikes Asia, along with taking the #1 spot in both the WARC Media 100 and Effective 100 rankings.
  • Mindshare was named Global Agency Network of the Year, and Mindshare China was named Media Agency of the Year, at the MMA SMARTIES X Awards , which honors global marketing campaigns that achieve significant business impact through innovation.
  • Mindshare's New York office secured the #1 position on the 2024 WARC Media 100 , solidifying the agency's position as a global leader in media excellence.
  • Being the top agency for the WARC Media 100 and WARC Effective 100 underscores this connection.

CourtAvenue Welcomes Andrew Solmssen as Executive Director, Telecom, Media & Technology

Retrieved on: 
수요일, 2월 21, 2024
Telecommunications, Digital Marketing, Media, Marketing, Advertising, Communications, Technology, Other Technology, Sony, Multimedia, VML, Growth, TMT, PlayStation 4, ABC, Life, Commerce, Executive director, The Walt Disney Company, Adweek, Management

CourtAvenue, named Fastest Growing Agency by Adweek, is proud to announce the appointment of Andrew Solmssen as the Executive Director, Telecom, Media & Technology (TMT).

Key Points: 
  • CourtAvenue, named Fastest Growing Agency by Adweek, is proud to announce the appointment of Andrew Solmssen as the Executive Director, Telecom, Media & Technology (TMT).
  • View the full release here: https://www.businesswire.com/news/home/20240221622797/en/
    Andrew Solmssen, Executive Director, Telecom, Media & Technology for CourtAvenue (Photo: Business Wire)
    Andrew Solmssen is renowned in the industry for his track record in driving growth and delivering solutions across a diverse range of industries, including telecom, media, technology, and automotive.
  • In this new role at CourtAvenue, Andrew will spearhead the agency’s TMT division, overseeing strategic initiatives and further expanding the company's presence in key sectors.
  • When asked about his new role, Andrew stated, "I'm incredibly impressed with what CourtAvenue has achieved in such a short time.

HH Global strengthens operational delivery across Creative + Digital solution

Retrieved on: 
목요일, 3월 7, 2024
VML, Growth, Digital, Ogilvy, Y&R, Creative, M&C Saatchi, HH, WPP, Creative industries

LONDON, March 7, 2024 /PRNewswire/ -- HH Global is pleased to announce it has appointed Amir Mireskandari as Executive Director, Global Creative Delivery + Operations.

Key Points: 
  • LONDON, March 7, 2024 /PRNewswire/ -- HH Global is pleased to announce it has appointed Amir Mireskandari as Executive Director, Global Creative Delivery + Operations.
  • This appointment reflects HH Global's ongoing commitment to investing in outstanding talent and further strengthens our Creative + Digital solutions, enhancing our delivery of world-class creativity, innovative thinking and content production excellence.
  • "I am thrilled to be joining HH Global at this stage in the growth of the Creative + Digital offering.
  • Lee Humphreys, Chief Client Officer at HH Global said:
    "This is another fantastic addition to the HH Global team, further demonstrating our commitment to investment in our Creative + Digital solution.