WPP

OAAA REVEALS WINNERS OF 82ND ANNUAL OBIE AWARDS, DUNKIN' NAMED AS NEWEST OBIE HALL OF FAME INDUCTEE

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수요일, 5월 1, 2024
Giant, Midnight, Lawyer, OUTFRONT, WPP, WaveMaker, Film, SVP, Love, Platinum, Art, Walt Disney, EVP, Great Allentown Fair, Student, Conference, Netflix, GOLD, BLT, Midnight Oil, Pump, Haunted Mansion, Dentsu, The Coca-Cola Company, Press, Colossal Media, League, Paramount Pictures, OOH, Pizza Inn, Obie Award, Space Invaders, BCN, Craft, Strategy, Creativity, The Game Awards, Film industry

NEW YORK, May 1, 2024 /PRNewswire/ -- The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, today announced the winners of the 82nd annual OBIE Awards. For the past eight decades, the prestigious OBIE Awards have been synonymous with creative excellence, shining a light on the most creative and innovative work across the out of home space and signaling the future for the industry.

Key Points: 
  • The OBIE Awards were co-hosted by OAAA's EVP of Strategy & Growth Jeff Jan and Digital Prophet & Industry Luminary David Shing.
  • The awards were presented during an in-person ceremony held at the 2024 OOH Media Conference in Carlsbad, CA.
  • Winners were revealed across five tiers: Platinum, Gold, Silver, Bronze, and Craft, along with recipients of a new Student OBIE Awards and the OBIE Hall of Fame.
  • This year's OBIE winners not only show us how the OOH medium has evolved but where it's going," said Robinson.

Ad Net Zero US Launches the Action 5 Working Group to Harness Advertising’s Power to Support Behavior Change  

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금요일, 4월 26, 2024
Education, University, Working Group, IPG, Policy, Health, Omnicom Group, Dentsu, Meta, Carbon footprint, Carbon, Life, PwC, WPP, WildAid, Sustainable advertising, Food, Beauty, Advertising, Behavior, Renewable energy

The purpose of the group is to “harness advertising’s power to support behavior change.” The supporter group taps into advertisers’ immense power to positively influence consumers to make more sustainable choices and reduce total carbon emissions.

Key Points: 
  • The purpose of the group is to “harness advertising’s power to support behavior change.” The supporter group taps into advertisers’ immense power to positively influence consumers to make more sustainable choices and reduce total carbon emissions.
  • So, I'm delighted to join Ad Net Zero USA's newly founded group of experts dedicated to directing the industry's superpowers in behavior change and storytelling.
  • This working group provides a collaborative, proven approach for advertisers to harness that opportunity and drive real change,” said Rachel Schnorr, US Membership Director Ad Net Zero.
  • To learn more about the Working Group and Ad Net Zero, please visit www.adnetzero.com.

FGPG Hires Former Hogarth & Ogilvy Global CEO Jonathan Adler as Chief Marketing Officer

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목요일, 4월 25, 2024
Marketing, Advertising, Communications, Public Relations, Investor Relations, Cars.com, Saatchi & Saatchi, EBay, CMO, New York Comic Con, H&O, P&G, Porsche, Visa, Hogarth, Software, SABMiller, Dell EMC, VentureBeat, Ideation, Growth, Dell, History, WPP, Engineering, Samsung, Fujitsu, Lotus, FAB, Netflix, Petersen Automotive Museum, Gamescom, Coca-Cola, NetApp, BP, Clio Awards, Chime Communications, VCCP, Huawei

FGPG , a full-service, live, virtual, and hybrid brand experience agency and sister company to Show Ready , announced today the appointment of Jonathan Adler as Chief Marketing Officer (CMO).

Key Points: 
  • FGPG , a full-service, live, virtual, and hybrid brand experience agency and sister company to Show Ready , announced today the appointment of Jonathan Adler as Chief Marketing Officer (CMO).
  • “Collaborating hands-on with FGPG as a former client is one of many drivers for joining the team.
  • As Global CEO at Hogarth & Ogilvy (H&O), Adler oversaw a 1,200-person team across 48 offices, achieving over $200 million of revenue from clients such as Coca-Cola, Philips, and BP.
  • FGPG proudly delivers expertise across all disciplines,” said Frédérique Georges, Founder and CEO at FGPG.

WPP First Quarter Trading Update

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목요일, 4월 25, 2024
Professional Services, Marketing, Advertising, Communications, Finance, Public Relations, Investor Relations, Cloud, VML, The Coca-Cola Company, NHS, Pandemic, Daiichi Sankyo, Risk, WPP plc, Capital market, Google Cloud, Transplant, Epidemic, WPP, Medicine, Terrorism, FX, AstraZeneca, Breast cancer, Knowledge, Attack, Outline of health sciences, Super Bowl, Uncertainty, HCM, Workforce, Generative, Blood, Gemini, Travel, Artificial intelligence, Perrigo, Gold, Creativity, FY, Ogilvy, Disclosure, LFL, Synthetic media, Failure, WARC, Growth

During the quarter we continued to invest in WPP Open, our intelligent marketing operating system powered by AI, as part of our annual investment of £250m in AI, data and tech.

Key Points: 
  • During the quarter we continued to invest in WPP Open, our intelligent marketing operating system powered by AI, as part of our annual investment of £250m in AI, data and tech.
  • WPP was proud to be recognised by the NVIDIA Partner Network as the Industry Innovation Partner of the Year in EMEA.
  • During the quarter, WPP topped the WARC Media 100 for the seventh year running and topped the WARC Creative 100 for the second consecutive year.
  • Proportion of WPP revenue less pass-through costs in Q1 2024; table made up of clients representing 77% of WPP total revenue less pass-through costs.

IAB Appoints Industry Leaders to Critical Roles Ahead of 2024 NewFronts

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수요일, 4월 24, 2024
DEI, Goldman Sachs, Lowe's, IAB, TED (conference), Ecosystem, Head, Media center, General counsel, EVP, Pinnacle, Dentsu, Woman, Heart, Marketing, Gabilan, Competition, MSPA, Meta, Global Media, Amazon, WPP, Privacy, Colgate-Palmolive, SVP, Legislation, Mind share, Assistant, Advertising, Creativity, Rebutia, PIAT, Growth, CPG

NEW YORK, April 24, 2024 /PRNewswire/ -- As anticipation builds for the 2024 IAB NewFronts, the pinnacle event in the streaming video marketplace, IAB, the leading trade body for the digital advertising industry, unveils key appointments to bolster its leadership team.

Key Points: 
  • Cintia Gabilan, a seasoned professional who's held senior roles at Amazon, Meta, and Unilever, steps into the position of Vice President at the IAB Media Center .
  • Adding to the roster, industry veteran Nadine Karp McHugh is appointed as the new IAB Executive in Residence.
  • Gabilan will lead one of IAB's most critical areas of focus as Vice President of its Media Center, right in time for the 2024 IAB NewFronts (April 29 – May 2) and the 2024 IAB Podcast Upfront (May 9).
  • "Some of the most meaningful IAB marketplaces, like the IAB NewFronts and IAB Podcast Upfront , are led by the IAB Media Center , and Cintia will undoubtedly bring a fresh perspective to the market.

Guideline Appoints Rob Norman and Greg Coleman to Board of Directors

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수요일, 4월 17, 2024
Ecosystem, WPP plc, Advertising, EVP, MIQ, Publishing, HuffPost, Workflow, Business, Intelligence, WPP, Friends, Digital, Guideline, Veteran, Yahoo!

NEW YORK, April 17, 2024 /PRNewswire/ -- Guideline, the single source of truth for advertising and spend pricing data, today announced the appointment of former GroupM Global Chief Digital Officer Rob Norman and Greg Coleman, former President of Buzzfeed and Criteo, to its board of directors. 

Key Points: 
  • "We formed Guideline to create a single source of truth for advertising spend and pricing data and modernize how brands and their agencies leverage information to optimize media budgets," said Scott Knoll, CEO at Guideline.
  • Prior to joining the Guideline board, Norman spent over 30 years at WPP's GroupM, the world's largest buyer of media, most recently as Global Chief Digital Officer and North America CEO.
  • He also serves as a board member of several private-equity-backed organizations within the technology-enabled advertising sector including MiQ, Piano, Simpli.fi, and Nova.
  • "I'm honored to be joining the Guideline board alongside some of my longtime colleagues and friends as the company enters its next wave of strategic innovation."

Topsort appoints Jim Kane as EVP of Sales for North America

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수요일, 4월 10, 2024
PRN, Walmart, Ecosystem, Capital, Sam, EVP, Intelligence, WPP, Entrepreneurship, Club, Connective tissue, Sam's Club, Marketing, Advertising, Dick's Sporting Goods, Head, Online shopping

With over 20 years of experience, industry veteran Jim Kane joins Topsort after spearheading ad sales with DICK's Sporting Goods and Sam's Club

Key Points: 
  • With over 20 years of experience, industry veteran Jim Kane joins Topsort after spearheading ad sales with DICK's Sporting Goods and Sam's Club
    SAN FRANCISCO, April 10, 2024 /PRNewswire/ -- Artificial intelligence and machine learning-based technology company, Topsort, today announces that Jim Kane has joined as EVP of Sales for North America.
  • Jim is a seasoned marketing and sales executive with over 20 years of experience in retail transformation, retail media, omnichannel strategies and e-commerce.
  • He joins Topsort after serving as Head of Vendor Media Sales at retail giant DICK's Sporting Goods.
  • Previous to this, he was Head of Ad Sales at Sam's Club, Vice President of Sales at Triad Retail Media (part of WPP), and Sr. Vice President Sales at PRN.

WPP and Google Cloud Forge Groundbreaking New Collaboration to Lead Generative AI-driven Marketing into its Next Chapter

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화요일, 4월 9, 2024
Cloud, The Coca-Cola Company, Narration, Google Cloud, Partnership, 3D, Human, LAS, System, Creativity, WPP, Marketing, Advertising, Sales

LAS VEGAS, April 9, 2024 /PRNewswire/ -- Cloud Next '24, LAS VEGAS -- Today on the keynote stage at Google Cloud Next, WPP and Google Cloud announced a new collaboration that will redefine marketing through the integration of Google's Gemini models with WPP Open, WPP's intelligent marketing operating system used by more than 35,000 of its people and adopted by key clients including The Coca-Cola Company, L'Oréal and Nestlé.

Key Points: 
  • As part of the collaboration, Google Cloud's advanced gen AI tools will be used with WPP's proprietary marketing and advertising data.
  • Applying WPP's decades of experience serving enterprise clients, WPP Open integrates with any client, partner or technology vendor to create optimised and automated marketing capabilities.
  • Stephan Pretorius, CTO WPP, said: "This collaboration marks a pivotal moment in marketing innovation.
  • With Gemini models, we're not only able to enhance traditional marketing tasks but also to integrate the end-to-end marketing process for continuous, adaptive optimisation.

VML Augments Digital Commerce Capabilities by Forging Partnership with CommerceIQ’s Unified Artificial Intelligence Platform

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화요일, 3월 19, 2024
Assortment, Growth, REM, Amazon, Intelligence, Partnership, Digital, Retail media, VML, IP, Commerce, Rating, WPP, Plan, Marketing, Retail

Building on the agency’s unmatched end-to-end creative commerce capabilities, this partnership allows for the exchange of insights across the providers to improve a brand’s experience within eRetail environments globally.

Key Points: 
  • Building on the agency’s unmatched end-to-end creative commerce capabilities, this partnership allows for the exchange of insights across the providers to improve a brand’s experience within eRetail environments globally.
  • Harnessing crucial insights on product performance, coupled with a rigorous evaluation of content quality, VML ensures the highest standards in product presentation and performance.
  • Combined with VML’s Commerce Intelligence platform, brands benefit from precise targeting capabilities, efficient budget allocation and streamlined content strategies that resonate across different retail channels.
  • "Combining VML’s unmatched strategic and creative capabilities and CommerceIQ’s end-to-end AI-powered platform will create a win-win situation for brands, and we can’t wait to get started."

NVIDIA Announces Omniverse Cloud APIs to Power Wave of Industrial Digital Twin Software Tools

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월요일, 3월 18, 2024
Cloud, Microsoft, Automation, Azure, Microsoft Azure, GTC, SICK AG, Organization, MathWorks, AVS, SAN, Sony, Perception, AI, Digital, Dassault Group, Hexagon, Rockwell Automation, Ecosystem, API, Ansys, Monk, WPP, RTX, USD, NVIDIA, Marketing, PLM, Nvidia Omniverse, Video game

SAN JOSE, Calif., March 18, 2024 (GLOBE NEWSWIRE) -- NVIDIA today announced that NVIDIA Omniverse™ Cloud will be available as APIs, extending the reach of the world’s leading platform for creating industrial digital twin applications and workflows across the entire ecosystem of software makers.

Key Points: 
  • SAN JOSE, Calif., March 18, 2024 (GLOBE NEWSWIRE) -- NVIDIA today announced that NVIDIA Omniverse™ Cloud will be available as APIs, extending the reach of the world’s leading platform for creating industrial digital twin applications and workflows across the entire ecosystem of software makers.
  • Some of the world’s largest industrial software makers that are embracing Omniverse Cloud APIs into their software portfolios include: Ansys, Cadence, Dassault Systèmes for its 3DEXCITE brand, Hexagon, Microsoft, Rockwell Automation, Siemens and Trimble.
  • Cadence , a leading computational software provider, is adopting Omniverse Cloud APIs into its Cadence® Reality Digital Twin Platform so enterprises can design, simulate and optimize data centers in a digital twin prior to physical build-out.
  • Industrial-automation and digital transformation company Rockwell Automation will use Omniverse Cloud APIs to power RTX-enabled visualization.