Influencer

PUMA Studio to open in LA to create products and campaigns for the US market

Retrieved on: 
火曜日, 4月 2, 2024

(Photo: Business Wire)

Key Points: 
  • (Photo: Business Wire)
    The decision to open a creative space in LA is part of PUMA’s strategic priority to win in the United States.
  • “Opening our PUMA Studio in LA is an important strategic move for us, as we seek to elevate our business in the United States,” said Arne Freundt, Chief Executive Officer at PUMA.
  • While the PUMA Studio will open in its new location in early 2025, PUMA already started the recruitment of the talent for its temporary office location in LA.
  • The PUMA Studio will also allow PUMA to be closer to some of its most important ambassadors from the worlds of music and entertainment.

Dillard’s Launches Caelynn Bell for Gianni Bini

Retrieved on: 
月曜日, 4月 1, 2024

Dillard’s, Inc. (“Dillard’s”) (“the Company”) (NYSE: DDS) is pleased to announce the launch of Caelynn Bell for Gianni Bini, a limited-edition capsule collection designed with nationally known style and travel tastemaker, Caelynn Bell.

Key Points: 
  • Dillard’s, Inc. (“Dillard’s”) (“the Company”) (NYSE: DDS) is pleased to announce the launch of Caelynn Bell for Gianni Bini, a limited-edition capsule collection designed with nationally known style and travel tastemaker, Caelynn Bell.
  • Caelynn Bell for Gianni Bini is now available exclusively in Dillard’s stores nationwide and online at dillards.com .
  • View the full release here: https://www.businesswire.com/news/home/20240401728084/en/
    Caelynn Bell for Gianni Bini is available exclusively at Dillard's.
  • Collaborating with Gianni Bini and Dillard’s has been an absolute dream come true.

Modern Health & Naomi Osaka’s Hana Kuma Launch Mental Health Focused Video Podcast Series “Can’t Wait To Hear From You”

Retrieved on: 
木曜日, 3月 28, 2024

Modern Health , a leading global workplace mental health platform, and Naomi Osaka’s Emmy Award-nominated media company, Hana Kuma , today announces the release of their podcast video series, Can’t Wait To Hear From You.

Key Points: 
  • Modern Health , a leading global workplace mental health platform, and Naomi Osaka’s Emmy Award-nominated media company, Hana Kuma , today announces the release of their podcast video series, Can’t Wait To Hear From You.
  • Can’t Wait to Hear From You features two rotating hosts – New York Times bestselling author Luvvie Ajayi Jones , as well as renowned YouTube influencer Franny Arrieta .
  • “I am so excited to be officially launching Can’t Wait to Hear from You,” said Naomi Osaka.
  • Osaka was also featured in Modern Health’s first-ever Family Huddle series , designed to empower families and caregivers to discuss strategies for building positive mental health habits.

Impact Communications Signs Best-Selling Book Author and Financial Advisor Coach Derrick Kinney

Retrieved on: 
木曜日, 3月 28, 2024

Impact Communications, Inc. (Impact), a leading marketing and PR firm focused exclusively on elevating the stature of independent financial advisors, fintech firms, and allied financial services companies, announced today that Derrick Kinney , best-selling author, financial advisor coach, successful podcast host, and sought-after speaker, has retained Impact to represent him in the financial services industry.

Key Points: 
  • Impact Communications, Inc. (Impact), a leading marketing and PR firm focused exclusively on elevating the stature of independent financial advisors, fintech firms, and allied financial services companies, announced today that Derrick Kinney , best-selling author, financial advisor coach, successful podcast host, and sought-after speaker, has retained Impact to represent him in the financial services industry.
  • “Marie Swift and her superstar team are the perfect fit for me,” said Kinney.
  • He’s passionate about making a difference in the financial advisory world and for humanity as a whole.
  • He is known to many as the Advisor to Advisors and is one of the nation’s most respected voices on business and money.

Connected Television Group Hires Head of Growth

Retrieved on: 
水曜日, 4月 3, 2024

Connected Television Group announces the hire of Steven Spear to serve in the newly created role, Head of Growth.

Key Points: 
  • Connected Television Group announces the hire of Steven Spear to serve in the newly created role, Head of Growth.
  • Spear observed, “Almost overnight, connected television has become the most valuable new digital platform in history.
  • As a longtime CTV evangelist, I’ve been tasked with maximizing our client’s ROI – as they begin to unlock the absolutely stunning potential these new technologies have to offer.”
    Prior to joining Connected Television Group, Steven spent 7 years managing product development at Direct Sports Network, a popular connected television channel.
  • Steven served as Bastion’s Head of Growth under the terms of the merger.

Creator Commerce Platform, LTK, Introduces New Features to Foster Community Engagement

Retrieved on: 
火曜日, 3月 26, 2024

LTK is now built for community engagement, enabling LTK Creators and their followers to meaningfully connect.

Key Points: 
  • LTK is now built for community engagement, enabling LTK Creators and their followers to meaningfully connect.
  • View the full release here: https://www.businesswire.com/news/home/20240326309690/en/
    Creator Commerce Platform, LTK, Introduces New Features to Foster Community Engagement (Photo: LTK)
    Community has never been more important as the foundation of a creator's business, and as social platforms become increasingly less social, LTK Creators are looking for ways to maintain, nurture and strengthen communities.
  • “The connection LTK Creators have with their community is vital and at the heart of everything they do.
  • Shopper Profiles let users better express themselves to LTK Creators, fellow shoppers and the greater LTK community.

Montana Butsch, Founder of spotivity, Launches New Podcast, "Information Asymmetry," Exploring Personal Agency and Decision-Making

Retrieved on: 
火曜日, 3月 26, 2024

Montana Butsch, renowned founder of spotivity and acclaimed media personality featured on CBS Nightly News, NYTimes, iHeartMedia, and TEDx stages, introduces a groundbreaking podcast: "Information Asymmetry".

Key Points: 
  • Montana Butsch, renowned founder of spotivity and acclaimed media personality featured on CBS Nightly News, NYTimes, iHeartMedia, and TEDx stages, introduces a groundbreaking podcast: "Information Asymmetry".
  • Listen Now to the first 3 episodes: INFORMATION ASYMMETRY on Podbean
    Overview: "Information Asymmetry" delves deep into the realms of personal agency, access, and decision-making.
  • Designed to captivate policy enthusiasts, educational institutions, curious teenagers, and proactive parents, this podcast promises insights for every listener.
  • "Information Asymmetry" is a podcast dedicated to illuminating pathways to agency and exploring non-linear approaches to informed decision-making.

Manchester United Announces Global Partnership With Malaysia Airlines

Retrieved on: 
金曜日, 3月 22, 2024

Manchester United and Malaysia Airlines have announced a multi-year partnership which will see the award-winning airline become the club’s official commercial airline.

Key Points: 
  • Manchester United and Malaysia Airlines have announced a multi-year partnership which will see the award-winning airline become the club’s official commercial airline.
  • The partnership was announced by Malaysia Airlines’ Group Managing Director of Malaysia Aviation Group, Izham Ismail, at a major industry trade fair in Kuala Lumpur.
  • I am pleased to be able to share our partnership with Malaysia Airlines with those fans and introduce them to the best-in-class service they offer.
  • “This collaboration brings together two global icons, Malaysia Airlines and Manchester United, and will create unforgettable experiences for our fans and customers.

U.S. Shoppers Are Under the Influence: 74% of Consumers Have Purchased a Product Because an Influencer Recommended It

Retrieved on: 
水曜日, 3月 20, 2024

Taking insights from 1,011 U.S. consumers, ages 18 to 65+, the survey found that three out of four shoppers have purchased a product or service because an influencer recommended it, highlighting how influencer marketing has revolutionized consumers’ purchase decisions.

Key Points: 
  • Taking insights from 1,011 U.S. consumers, ages 18 to 65+, the survey found that three out of four shoppers have purchased a product or service because an influencer recommended it, highlighting how influencer marketing has revolutionized consumers’ purchase decisions.
  • “The survey’s results show that creator content is a critical part of the buyer journey for the modern consumer.
  • “Brands need to be where their customers are and they can show up in potential consumers’ daily lives through authentic creator content.
  • In fact, 68% of consumers chose to visit a specific location, like a theme park or travel destination, because they saw it recommended on social media.

Naturalizer Debuts Gen N Project Series with Deepica Mutyala, Live Tinted Founder

Retrieved on: 
水曜日, 3月 20, 2024

Deepica Mutyala, founder & CEO of Live Tinted, is the inaugural partner in the collaboration series, which was born out of the belief that inclusivity and transparency can inspire a more comfortable future for all women.

Key Points: 
  • Deepica Mutyala, founder & CEO of Live Tinted, is the inaugural partner in the collaboration series, which was born out of the belief that inclusivity and transparency can inspire a more comfortable future for all women.
  • View the full release here: https://www.businesswire.com/news/home/20240320165393/en/
    Deepica Mutyala, founder & CEO of Live Tinted, collaborated with Naturalizer on a capsule collection of footwear as part of Naturalizer's Gen N project.
  • (Photo: Business Wire)
    Naturalizer created the Gen N Project to advance the ideals of comfort for women through a series of partnerships with women and brands inspiring the future with their actions.
  • Learn more about the Gen N Project here and follow @Naturalizer to see what comes next.