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From Most Improved to Among the Best: Mitsubishi Motors Ranks Second in Reputation's '2022 Automotive Report'

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火曜日, 9月 20, 2022

FRANKLIN, Tenn., Sept. 20, 2022 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) placed second in rankings among mass-market automotive brands in the "2022 Automotive Reputation Report" from Reputation, an annual analysis of customer experience that includes 35,000 automotive OEM brands, dealer groups, and dealerships across the United States, Canada, and Europe.

Key Points:

MMNA's second-place rank is the culmination of a steep three-year rise that saw the brand climb from 17th among 19 mass-market automotive brands in 2020.
Mitsubishi was the most improved brand in the study in 2021, posting a 58-point year-over-year improvement and ranking fourth.
"Mitsubishi Motors is in the midst of a brand-wide moment, proven by exciting new vehicles, welcoming new and updated dealerships, and an absolute commitment to customer satisfaction.
For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at 615-257-2698 or visit media.mitsubishicars.com .

Subaru, Lexus, AutoNation and Hendrick Take Top Spots in 2022 Reputation Score Report

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火曜日, 9月 20, 2022

SAN RAMON, Calif., Sept. 20, 2022 /PRNewswire/ -- Reputation, the global leader in reputation experience management, today unveiled findings from its annual automotive industry report, which looks at key industry trends from the past year and ranks the top auto brands and dealer groups. This comes after a year of a variety of macro issues impacting the industry, including inventory challenges due to the global supply chain and rising costs of both new and used vehicles due to inflation.

Key Points:

A stronger Reputation Scores strengthens a dealership's presence online, and a strong Reputation score directly correlates to a higher conversion rate and a higher volume of actions on a dealer's Google Business Profile.
As we respond to shifting Customer needs, we continue to utilize our Reputation Score to measure how our teams contribute to the overall Customer experience."
Our dealer and brand rankings this year highlight the critical role the Reputation Score plays in the automotive industry, with many of our customers ranking in top spots."
To see that work validated in the 2022 Reputation Auto report rankings is exciting, to say the least, and is proof of the value of this hard work.

Mitsubishi Motors: What's New For 2023

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水曜日, 8月 31, 2022

Additional information on each 2023 model year Mitsubishi follows, with detailed specifications and MSRP pricing becoming available closer to the launch of each vehicle.

Key Points:

Additional information on each 2023 model year Mitsubishi follows, with detailed specifications and MSRP pricing becoming available closer to the launch of each vehicle.
Mitsubishi Connect is standard (with two-year trial) on all Outlander and Outlander PHEV models starting in model year 2023.
MSRP pricing for the 2023 Mitsubishi Outlander PHEV will be available later in the year, closer to launch.
In addition to S, ES, LE, SE and GT trims, the 2023 Outlander Sport will join the rest of the Mitsubishi lineup with a Ralliart limited-edition model early in 2023.

Mitsubishi Motors Dealer Partner Spotlight - West Mitsubishi on Rising to the Occasion

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水曜日, 6月 22, 2022

In June, we are proud to feature farmer, first responder and West Mitsubishi Dealer Principal Gary Campbell, who recently rose to the occasion, when there was a medical emergency at a Mitsubishi Dealer Partner event.

Key Points:

In June, we are proud to feature farmer, first responder and West Mitsubishi Dealer Principal Gary Campbell, who recently rose to the occasion, when there was a medical emergency at a Mitsubishi Dealer Partner event.
Campbell sprang into action, providing emergency medical assistance, and sprang onto our radar as a must-feature for our Dealer Partner Spotlight.
This is the story of a small-town farm kid, turned successful, independent car dealership owner, turned successful Mitsubishi franchise owner.
Five years ago, in your words, it was time to take the next step, and you became a Mitsubishi franchise dealer.

All-new 2023 Mitsubishi Outlander Plug-in Hybrid (Phev) Breaks Cover At 2022 Twin Cities Auto Show

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木曜日, 5月 12, 2022

(MMNA) will offer news media and Minneapolis-Saint Paul-area consumers the first in-person glimpse of the all-new 2023 Outlander PHEV at the 2022 Twin Cities Auto Show, running May 14-22.

Key Points:

(MMNA) will offer news media and Minneapolis-Saint Paul-area consumers the first in-person glimpse of the all-new 2023 Outlander PHEV at the 2022 Twin Cities Auto Show, running May 14-22.
Local MMNA dealer partner, White Bear Mitsubishi, is the top-performing Mitsubishi Motors PHEV dealership in the country.
The 2023 Outlander PHEV is scheduled to go on sale in the second half of 2022.
The 2022 Twin Cities Auto Show opens to the public on May 14 and runs through May 22.

Affinitiv Solutions Added to the Mitsubishi Motors Certified Dealer Digital Program

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水曜日, 5月 4, 2022

Affinitiv, a leading provider of data-driven marketing and software solutions to the automotive market, announces its solutions have been added to the MiDIGITALSOLUTIONS certified dealer digital program created and managed by Unite Digital on behalf of Mitsubishi Motors North America, Inc. (MMNA).

Key Points:

Affinitiv, a leading provider of data-driven marketing and software solutions to the automotive market, announces its solutions have been added to the MiDIGITALSOLUTIONS certified dealer digital program created and managed by Unite Digital on behalf of Mitsubishi Motors North America, Inc. (MMNA).
Affinitiv will also deliver a full suite of digital solutions, including digital marketing campaigns through social, display, and PPC.
We are proud to be included in the MiDIGITALSOLUTIONS certified digital program, said Adam Meier, Chief Executive Officer at Affinitiv.
We are happy to offer Affinitiv solutions to help Mitsubishi Motors dealer partners optimize their marketing efforts.

Mitsubishi Motors Announces Industry-Leading New Work-From-Home Policy

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木曜日, 4月 14, 2022

People, EVS, Mitsubishi Motors, MMNA, Marketing, Mitsubishi, CO2, News, Biophysical environment, Lexus, Policy, Industry, COVID, Management, Motor vehicle

FRANKLIN, Tenn., April 14, 2022 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) today announced a new work-from-home policy that affords flexibility to employees whose jobs can be performed from home, with no required minimum number of days in the office, a benefit more common among cutting-edge technology companies than automotive brands. This announcement comes as the company reports strong sales across the first quarter of 2022 and builds on its momentum as the fastest-growing, non-luxury brand in the industry.

Key Points:

"Our new work from home policy comes down to one thing: tremendous trust in our employee team," said recently appointed MMNA CEO Mark Chaffin.
"If you're looking for an inclusive company, with a bright future, that respects you as an individual and as a professional, I can think of no better place than Mitsubishi Motors.
Through a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing and customer service of Mitsubishi Motors vehicles in the U.S. MMNA was the top-ranked Japanese brand in the J.D.
For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at 615-257-2698 or visit media.mitsubishicars.com .

2023 Eclipse Cross To Feature Standard Super All-wheel Control; Mitsubishi Motors Announces Pricing And Specifications

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月曜日, 4月 4, 2022

Eclipse, LCA, AHB, LDW, Mitsubishi Eclipse Cross, Car, Torque, SUV, FCM, ABS, SE, ASC, Apple, World Rally Championship, ES, DRL, AYC, Mitsubishi, MSRP, Hexagon, Technology, Safety, Android, BSW, SEL, LE, Headlamp, Mitsubishi Motors, CVT, S-AWC, MMNA, Efficiency, Weather, LED, Telescopic sight, Road

FRANKLIN, Tenn., April 4, 2022 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) today announced product updates and pricing for the stylish and sporty 2023 Eclipse Cross crossover SUV. For the first time in the model's history, all Eclipse Cross models sold in the U.S. will be equipped as standard with the driving confidence inspired by Mitsubishi's Super All-Wheel Control (S-AWC) all-wheel drive system.1 S-AWC traces its roots back to the company's legendary motorsport victories on the special stages of the World Rally Championship and in the desert dunes of Dakar.

Key Points:

FRANKLIN, Tenn., April 4, 2022 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) today announced product updates and pricing for the stylish and sporty 2023 Eclipse Cross crossover SUV.
At the front, the hood and bumper combine to present Mitsubishi Motors' Dynamic Shield grille design in a sporty and bold manner.
Adding standard S-AWC to all Eclipse Cross models is only one part of the brand's commitment to confidence.
Every 2023 Eclipse Cross receives standard advanced driver-assistance systems, including standard Forward Collision Mitigation (FCM) with Pedestrian Detection6 and Lane Departure Warning (LDW)7 on all trims.

2022 Mitsubishi Outlander Named Crossover Utility Of The Year By Hispanic Motor Press Association

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水曜日, 3月 9, 2022

FRANKLIN, Tenn., March 9, 2022 /PRNewswire/ --The all-new 2022 Mitsubishi Outlander has been named Crossover Utility of the Year by the Hispanic Motor Press , as part of their annual Hispanic Motor Press Awards .

Key Points:

FRANKLIN, Tenn., March 9, 2022 /PRNewswire/ --The all-new 2022 Mitsubishi Outlander has been named Crossover Utility of the Year by the Hispanic Motor Press , as part of their annual Hispanic Motor Press Awards .
Hispanic customers represent 30 percent of the growth in new-vehicle sales in the United States, according to Ricardo Rodriguez-Long, founder and president of the Hispanic Motor Press and editor-in-chief at Garage Latino.
For more information on the all-new 2022 Mitsubishi Outlander and MMNA's full model lineup, visit mitsubishicars.com .
For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at 615-257-2698 or visit media.mitsubishicars.com .

Mitsubishi Motors North America Names Mark Chaffin President and CEO

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水曜日, 3月 9, 2022

FRANKLIN, Tenn., March 9, 2022 /PRNewswire/ --Mitsubishi Motors North America, Inc. (MMNA) today announced the appointment of Mark Chaffin as president and CEO, replacing Yoichi Yokozawa.

Key Points:

FRANKLIN, Tenn., March 9, 2022 /PRNewswire/ --Mitsubishi Motors North America, Inc. (MMNA) today announced the appointment of Mark Chaffin as president and CEO, replacing Yoichi Yokozawa.
Chaffin (53) is promoted into the role of CEO, having previously served as MMNA's chief operating officer since 2018.
"Mark brings to the role a wealth of experience while at Mitsubishi Motors and other companies.
For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at 615-257-2698 or visit media.mitsubishicars.com .