Toyota Launches All-New Prius HEV in Japan
Toyota City, Japan, Feb 6, 2023 - (JCN Newswire) - Toyota Motor Corporation (Toyota) announces today that it has commenced sales of all-new Prius Series Parallel Hybrid (HEV) models.
- Toyota City, Japan, Feb 6, 2023 - (JCN Newswire) - Toyota Motor Corporation (Toyota) announces today that it has commenced sales of all-new Prius Series Parallel Hybrid (HEV) models.
- It will also launch Plug-in Hybrid (PHEV) models around March this year.
- Launched in 1997 as the world's first mass-produced hybrid car, the Prius has driven uptake of HEVs as a new-generation eco-car with outstanding fuel efficiency.
- With a range of powertrain options being developed to promote carbon neutrality, Toyota wanted to create a new Prius HEV that customers would enjoy and cherish as the car of choice for generations to come.