Creative Partnerships

Gopuff Invites the World to "Bring The Magic" to Everyday Experiences with the Launch of Its Largest-Ever Brand Campaign

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金曜日, 4月 26, 2024

The 360° campaign is designed to build brand awareness and define Gopuff’s next chapter.

Key Points: 
  • The 360° campaign is designed to build brand awareness and define Gopuff’s next chapter.
  • The full-funnel campaign extends beyond traditional channels to the Gopuff app and the physical world via the iconic Gopuff brown paper bag.
  • Later, Gopuff will make its iconic bag famous with limited edition versions created in collaboration with talent and brand partners.
  • As the campaign progresses, Gopuff and Mother will bring the magic of Gopuff and its signature brown bag to unexpected places and cultural moments.

KAY® Jewelers Lights Up Hope for St. Jude Children's Research Hospital®

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水曜日, 11月 29, 2023

AKRON, Ohio, Nov. 29, 2023 /PRNewswire/ -- KAY Jewelers, America's #1 specialty retailer, is lighting up hope this season with a drone show in its latest holiday ad airing during NBC's "Christmas in Rockefeller Center" tree lighting ceremony on Wednesday, November 29 at 8 p.m. ET/PT. As an official sponsor of the beloved holiday tradition, KAY will "Light Up Hope" in celebration of their longstanding partnership with St. Jude Children's Research Hospital®. KAY's commitment has allowed St. Jude to advance treatment and cures for life-threatening pediatric diseases and supported St. Jude in its promise that no family will ever receive a bill from St. Jude for treatment, travel, housing, or food – so that they can focus on helping their child live.

Key Points: 
  • As an official sponsor of the beloved holiday tradition, KAY will "Light Up Hope" in celebration of their longstanding partnership with St. Jude Children's Research Hospital®.
  • The "Light Up Hope" drone show which took place above the St. Jude campus in Memphis, Tennessee, was executed by KAY Jewelers, St. Jude and Pixie Drones.
  • The massive show brought love, light and holiday cheer to the patients, families, and hard-working staff of St. Jude.
  • In celebration of the launch of the teddy bear fine jewelry collection honoring St. Jude, KAY is donating $50,000 to St. Jude by 12/31/2023.

THE NEW KIA TELLURIDE X-PRO CLIMBS HIGH IN NEW CREATIVE CAMPAIGN DEBUTING DURING THE 74th EMMY® AWARDS ON NBC AND PEACOCK

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火曜日, 9月 13, 2022

IRVINE, Calif., Sept. 12, 2022 /PRNewswire/ -- Kia's most-awarded vehicle ever, the Telluride SUV, is the star of a new creative campaign and in-show video integration making their debut tonight during the live primetime broadcast of the 74TH EMMY® AWARDS on NBC. For 2023, Kia's flagship SUV introduces a new X-Pro model built for adventures in the wild, and Kia will take things to new heights through an in-show video montage highlighting the new Telluride.

Key Points: 
  • "Telluride is Kia's most capable SUV ever and we wanted to show how it can adapt to a variety of situations, no matter what 'genre' of lifestyle people lead.
  • "Kia is a brand that is reaching new heights and much of that is thanks to the Telluride SUV," continued Wager.
  • Headquartered in Irvine, California, Kia America continues to top automotive quality surveys and is recognized as one of the 100 Best Global Brands.
  • For media information, including photography, visit www.kiamedia.com .To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert .

Salesforce and NBCUniversal Launch New Branded Series, "The Shift"

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木曜日, 9月 8, 2022

SAN FRANCISCO, Sept. 8, 2022 /PRNewswire/ -- Salesforce (NYSE: CRM) and NBCUniversal today introduced "The Shift," a new branded video series showing how seven high-growth organizations took on digital transformation during heavy market headwinds — and made it through. The series, which targets business-minded viewers, will premiere Sept. 17 at 2:30 p.m. ET during a paid-programming block on CNBC, and will also be available for streaming on CNBC.com, Peacock, and Salesforce+, the company's streaming service for live experiences and on-demand original content. CNBC Brand Studio - a part of Creative Partnerships at NBCUniversal - and Efran Films, are producing the series in partnership with Salesforce Studios.

Key Points: 
  • CNBC Brand Studio - a part of Creative Partnerships at NBCUniversal - and Efran Films, are producing the series in partnership with Salesforce Studios.
  • The new docuseries also marks the expansion of Salesforce's existing partnership with NBCUniversal.
  • In its first year since launch , Salesforce+ reached a global audience of 5 million viewers.
  • Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360 view of their customers.

Mavrck Named Official TikTok Marketing Partner

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水曜日, 6月 29, 2022

BOSTON, June 29, 2022 /PRNewswire/ -- Mavrck, the leading influencer marketing platform for enterprise consumer brands, today announced it has been named an Official TikTok Marketing Partner. Mavrck now directly integrates with the TikTok Creator Marketplace, empowering marketers to easily find and activate TikTok creators at scale, track their performance, and integrate them into their holistic influencer marketing program.

Key Points: 
  • BOSTON, June 29, 2022 /PRNewswire/ -- Mavrck, the leading influencer marketing platform for enterprise consumer brands, today announced it has been named an Official TikTok Marketing Partner.
  • Mavrck now directly integrates with the TikTok Creator Marketplace, empowering marketers to easily find and activate TikTok creators at scale, track their performance, and integrate them into their holistic influencer marketing program.
  • The integration streamlines the end-to-end process of working with creators on TikTok and grants brand marketers access to the first-party data and analytics from TikTok directly through the Mavrck platform.
  • Mavrck was also named a "Leader" among the top influencer marketing platforms in Forrester's evaluation, The Forrester New Wave: Influencer Marketing Solutions, Q2 2020.

Welcome to McCann Worldgroup's MWverse - An Inclusive, Accessible, Sustainable Web3 Experience of the Network's Most Impactful Campaigns from Clients Across Its Portfolio

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月曜日, 6月 20, 2022

NEW YORK, June 20, 2022 /PRNewswire/ -- Welcome to MWverse, McCann Worldgroup's Web3 experience unveiled to coincide with the Cannes Lions International Festival of Creativity.

Key Points: 
  • NEW YORK, June 20, 2022 /PRNewswire/ -- Welcome to MWverse, McCann Worldgroup's Web3 experience unveiled to coincide with the Cannes Lions International Festival of Creativity.
  • There are countless important events and experiences that people across the world would like to participate in, but only a lucky few are afforded that IRL experience.
  • And this year for the first time, from the most junior to the most senior, everyone is invited to the Cannes experience."
  • JOURNEE has delivered resoundingly successful campaigns, events, and platforms for numerous enterprise-level companies and leading brands across industries around the world.

"L'Oréal Paris Women Of Worth" Special Returns To NBC Dec. 16 At 8 P.M. ET/PT

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水曜日, 12月 1, 2021

Amid great uncertainty and unrest over the past year, the importance of uplifting everyday heroines making a difference has never been more critical.

Key Points: 
  • Amid great uncertainty and unrest over the past year, the importance of uplifting everyday heroines making a difference has never been more critical.
  • "Through our partnership with NBC, we're bringing their stories into the homes of Americans across the country, further extending the reach of their organizations.
  • The "L'Oral Paris Women of Worth" special is executive produced by Creative Partnerships @ NBCUniversal with Penny Lane Entertainment in association with Motion Content Group and Wavemaker.
  • For more information about L'Oral Paris Women of Worth and the 2021 Honorees, visit WomenofWorth.com , and L'Oral Paris on Facebook , Instagram and Twitter .

MyHeritage and Expedia Partner to Inspire Heritage Travel

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月曜日, 11月 15, 2021

MyHeritage , the leading global service for discovering your past and empowering your future, and Expedia , the worlds leading travel booking site, jointly announced today a new partnership promoting heritage travel.

Key Points: 
  • MyHeritage , the leading global service for discovering your past and empowering your future, and Expedia , the worlds leading travel booking site, jointly announced today a new partnership promoting heritage travel.
  • Details regarding the contest are available on the Heritage Travel Hub website .
  • Launching the hub with MyHeritage offers travelers a fun, engaging and interactive way to learn about their family history, start their heritage travel journey, and add a whole new dimension to their travel experience.
  • Expedia and the Expedia Group logo are trademarks of Expedia, Inc.
    View source version on businesswire.com: https://www.businesswire.com/news/home/20211115005968/en/

Iberostar Group Joins Forces With Expedia Group in the UNESCO Sustainable Travel Pledge and Launches the “Discover Iberostar” Media Campaign

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火曜日, 8月 17, 2021

Iberostar Group , a global hospitality chain with 80% of its hotels on the seafront, has joined Expedia Group and UNESCO in the expansion of the UNESCO Sustainable Travel Pledge (hereafter UNESCO Pledge).

Key Points: 
  • Iberostar Group , a global hospitality chain with 80% of its hotels on the seafront, has joined Expedia Group and UNESCO in the expansion of the UNESCO Sustainable Travel Pledge (hereafter UNESCO Pledge).
  • Launched in 2019 UNESCO and Expedia Group signed a global agreement promoting sustainable travel and heritage conservation through the UNESCO Sustainable Travel Pledge.
  • By joining the Pledge, Iberostar Group has made a firm commitment towards supporting our efforts to achieve truly sustainable tourism.
  • In addition, Iberostar Group has also partnered with Expedia Group Media Solutions, the global travel advertising platform connecting marketers with hundreds of millions of travelers across the Expedia Group brand, on the Discover Iberostar campaign.

P&G Reimagines Creativity to Reinvent Advertising Through Innovative New Creative Partnerships

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月曜日, 6月 17, 2019

The Procter & Gamble Company (NYSE:PG) today announced a series of innovative new creative partnerships with John Legend, Arianna Huffingtons Thrive Global, and others that reimagine creativity to reinvent advertising at a time when change is needed.

Key Points: 
  • The Procter & Gamble Company (NYSE:PG) today announced a series of innovative new creative partnerships with John Legend, Arianna Huffingtons Thrive Global, and others that reimagine creativity to reinvent advertising at a time when change is needed.
  • They also bring together creative innovators who embrace equality and inclusion to create more inspiring creativity that people want to experience time and time again.
  • Its time to reimagine creativity to reinvent advertising, said Marc Pritchard, Chief Brand Officer, Procter & Gamble.
  • There are vast sources of creativity available, and today P&G is taking action to merge the ad world with other creative worlds though partnerships that embrace humanity and broaden our view of what advertising could be.