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Global Potato Chip Icon LAY'S® Teams Up with Soccer Icon Lionel Messi for Reveal of New Soccer Rally Cry: 'Oh-Lay's, Oh-Lay's, Oh-Lay's, Oh-Lay's'

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火曜日, 4月 16, 2024

Sweepstake, Snack, Chip shot, Social media, PepsiCo, Lay, Hand, Collection, Leagues Cup, Singing, Television, Football, Marketing, Poultry farming

PLANO, Texas, April 16, 2024 /PRNewswire/ -- Soccer season is in full swing and fans around the country are getting together to enjoy games, LAY'S® potato chips in hand, singing the beloved "Olé" chant after every goal. Now, the iconic potato chip brand is giving fans a few extra reasons to cheer this season with help from none other than the soccer G.O.A.T, Lionel Messi, in a way only he and Lay's can. Together, the two global icons invite fans to embrace a new rally cry – "Oh-Lay's" – with the debut of a catchy new campaign and the launch of exclusive, collectible-worthy Lay's bags to mark Messi's first chip shot goal this year.

Key Points:

Messi's love of Lay's and the game encourages soccer fans worldwide to join in with chants of "Oh-Lay's, Oh-Lay's, Oh-Lay's, Oh-Lay's."
To get consumers in on the action, America's favorite potato chip brand is celebrating an "Oh-Lay's" anthem-worthy soccer moment that has 'chip' in its name – the "chip shot" goal.
Within 48 hours of Messi scoring his first chip shot goal of the season, Lay's will kick off the social media sweepstakes.
Celebrate Lay's summer of soccer by grabbing a bag of Lay's potato chips at retailers nationwide or Snacks.com .

PEPSICO REACHES 2025 GOAL ON WATER-USE EFFICIENCY IN HIGH WATER-RISK AREAS TWO YEARS EARLY

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木曜日, 3月 21, 2024

CDP, PepsiCo, PEP, Lay, Water resources, Water, Doritos, Fritos

PURCHASE, N.Y., March 21, 2024 /PRNewswire/ -- PepsiCo today announced that it reached its 2025 global goal of a 25% improvement in operational water-use efficiency in high water-risk areas, two years ahead of schedule1.

Key Points:

PURCHASE, N.Y., March 21, 2024 /PRNewswire/ -- PepsiCo today announced that it reached its 2025 global goal of a 25% improvement in operational water-use efficiency in high water-risk areas, two years ahead of schedule1.
As part of pep+ (PepsiCo Positive) – the company's strategic end-to-end transformation – PepsiCo will continue working towards additional water stewardship ambitions, including aiming to be net water positive by 2030.
"That's why good water stewardship is so important and has long been a priority for PepsiCo and the communities we serve.
And while we're proud to have achieved this goal in high water-risk areas two years early, we will continue our unyielding focus on meeting our 2030 ambitions."

Lay's Partners with Football Icons David Beckham and Thierry Henry to Surprise 75,000 Fans in Epic Return of 'No Lay's, No Game'

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金曜日, 2月 23, 2024

Well, UEFA, Jumbotron, PSG, Football, UCL, Wembley Stadium, Friends, Marketing, A.C. Milan, Human, Meta, No Game, Lay, Hand, QR, PepsiCo, Partnership, Poultry farming

PURCHASE, N.Y., Feb. 23, 2024 /PRNewswire/ -- Do you have Lay's? Well, this seemingly simple question could lead to unexpected rewards, at unexpected moments, and sometimes by unexpected people. Lay's, the world's number one chip brand and official snack partner of the UEFA Champions League (UCL), has launched No Lay's, No Game 2024, rewarding fans who are game day ready with Lay's throughout the tournament. Through an ambitious "Crisp Cam" stunt featuring football superstars David Beckham and Thierry Henry, as well as an immersive digital experience with the Lay's Detector, Lay's is delivering joy to football fans around the globe who watch the beautiful game with Lay's in hand.

Key Points:

"This year, No Lay's, No Game is giving fans even more reasons to have Lay's in hand.
This year, Lay's took a bold approach to its campaign and invited Beckham and Henry to ask, "Do you have Lay's?"
Whenever Thierry and I get together it's always a lot of fun – and it was fantastic being able to surprise 75,000 fans," said Beckham.
To access the Lay's Detector and to stay informed on No Lay's, No Game news, follow Lay's Football on Instagram .

Lay's Partners with Soccer Icons David Beckham and Thierry Henry, to Surprise 75,000 Fans in Epic Return of 'No Lay's, No Game'

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木曜日, 2月 22, 2024

Well, UEFA, Jumbotron, PSG, Football, UCL, Wembley Stadium, Friends, Partnership, Marketing, A.C. Milan, Lay's, Human, Meta, No Game, Lay, Hand, QR, PepsiCo, Poultry farming

PURCHASE, N.Y., Feb. 22, 2024 /PRNewswire/ -- Do you have Lay's? Well, this seemingly simple question could lead to unexpected rewards, at unexpected moments, and sometimes by unexpected people. Lay's, the world's number one chip brand and official snack partner of the UEFA Champions League (UCL), has launched No Lay's, No Game 2024, rewarding fans who are game day ready with Lay's throughout the tournament. Through an ambitious "Chip Cam" stunt featuring soccer superstars David Beckham and Thierry Henry, as well as an immersive digital experience with the Lay's Detector, Lay's is delivering joy to football fans around the globe who watch the beautiful game with Lay's in hand.

Key Points:

"This year, No Lay's, No Game is giving fans even more reasons to have Lay's in hand.
This year, Lay's took a bold approach to its campaign and invited Beckham and Henry to ask, "Do you have Lay's?"
Whenever Thierry and I get together it's always a lot of fun – and it was fantastic being able to surprise 75,000 fans," said Beckham.
To access the Lay's Detector and to stay informed on No Lay's, No Game news, follow Lay's Football on Instagram .

Lay's and Mark Messier are back with the new 'Betcha Can't Pick Just One' Campaign

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木曜日, 2月 8, 2024

Partnership, Casting (performing arts), Big Game, NHL, Face, Lay, Tea

The Lay's brand has rekindled their iconic partnership with NHL legend Mark Messier.

Key Points:

The Lay's brand has rekindled their iconic partnership with NHL legend Mark Messier.
TORONTO, Feb. 8, 2024 /CNW/ - Today, Canada's favourite potato chip brand - Lay's, announced the rekindling of an iconic partnership with NHL legend Mark Messier.
With the idea of "winning" one million dollars on the line, will they be able to only pick one flavour?
"Betcha can't name a more recognizable duo than Lay's potato chips and Mark Messier," said Jess Spaulding, Chief Marketing Officer of PepsiCo Foods Canada.

LAY'S® and Matt James Celebrate Friendsgiving with Mashed Potatoes Made from Lay's Potato Chips

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水曜日, 11月 8, 2023

Family, Frito-Lay, Potato chip, Classic, Lay, Foodie, Friends, Marketing, Holiday, Friendsgiving (meal), Flour, Baking

PLANO, Texas, Nov. 8, 2023 /PRNewswire/ -- Friendsgiving season is here and Lay's® – America's favorite potato chip – is central to the dinner table with the brand's spin on the viral cooking hack turning Lay's potato chips into a favorite side dish: mashed potatoes.

Key Points:

Just in time for holiday gatherings, new "Lay's Potato Chip to Potato Dish with Matt James" cookbook kit features limited-edition bag and original Lay's mashed potatoes recipe
PLANO, Texas, Nov. 8, 2023 /PRNewswire/ -- Friendsgiving season is here and Lay's® – America's favorite potato chip – is central to the dinner table with the brand's spin on the viral cooking hack turning Lay's potato chips into a favorite side dish: mashed potatoes.
"Lay's Potato Chip to Potato Dish with Matt James" is an exclusive cookbook kit developed in collaboration with reality television star and ultimate foodie Matt James that makes it more fun than ever for fans to cook mashed potatoes for their Friendsgiving feasts.
Because Lay's potato chips are made with real potatoes, the main ingredient of this dish is simple: Lay's Classic potato chips.
The kit includes a limited-edition Lay's Classic potato chip bag reimagined for Friendsgiving and an original Lay's mashed potatoes recipe developed by James.

LAY'S® Kettle Cooked RUFFLES® All Dressed Brings Flavors of the Great White North to LAY'S® FLAVOR SWAP® Fan Favorites

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火曜日, 8月 8, 2023

Taste, Marketing, LAY, Lay's, Frito-Lay, Doritos, WAVY, Cheese, Ruffle, Onion, Lay, Food preservation, Baking, Poultry farming

PLANO, Texas, Aug. 8, 2023 /PRNewswire/ -- Since 2021, Lay's Flavor Swap potato chips have brought unexpected yet unforgettable twists to fan-favorite Frito-Lay chips, bringing smiles to snackers everywhere. Now, Lay's is introducing Lay's Kettle Cooked Ruffles All Dressed flavored potato chips. Inspired by the number one Ruffles chip flavor in Canada, Ruffles All Dressed, the new mashup with Lay's Kettle Cooked potato chips creates an extraordinary new flavor experience certain to be an instant international sensation.

Key Points:

Now, Lay's is introducing Lay's Kettle Cooked Ruffles All Dressed flavored potato chips.
Inspired by the number one Ruffles chip flavor in Canada, Ruffles All Dressed, the new mashup with Lay's Kettle Cooked potato chips creates an extraordinary new flavor experience certain to be an instant international sensation.
The Ruffles All Dressed potato chip flavor first captured Americans' hearts and stomachs with its U.S. debut in 2015 before leaving shelves in 2021.
Lay's Cheetos Cheese, Lay's Doritos Cool Ranch and Lay's Kettle Cooked Ruffles All Dressed flavored potato chips will be available while supplies last and Lay's Wavy Funyuns Onion flavored potato chips are here to stay.

Get Ready for Greatness: Frito-Lay Unites Current Soccer Stars and Past Icons in New FIFA Women's World Cup Australia & New Zealand 2023™ Marketing Campaign

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水曜日, 7月 12, 2023

Star, Fox Sports, Sport, Travel, Snack, Tortilla chip, Life, Atmosphere, Official, Crystal Dunn, Tournament, GOAL, 3D, Frito-Lay, Woman, History, COPA90, Association football, Cracker Jack, Cheese, Love, Cracker, CDT, Next Generation, Football, Taste, Lay, Television, Female, Entertainment, Nightclub, Gamesa, Greatness, Athlete

PLANO, Texas, July 12, 2023 /PRNewswire/ -- As fans worldwide prepare for what will be the most-watched women's sporting event of the year, Frito-Lay, Tournament Supporter and the Official USA Snack of the FIFA Women's World Cup Australia & New Zealand 2023™, is getting viewers ready for greatness with the debut of its new FIFA Women's World Cup™ campaign.

Key Points:

"We are excited to continue our work with FIFA for this year's FIFA Women's World Cup™," said Brett O'Brien, Chief Marketing Officer of Frito-Lay North America.
Last year, Frito-Lay made history as the first salty-snack brand collaboration with FIFA during the FIFA World Cup 2022™.
The players spring into action as animated avatars, created using 3D-body scanning technology, facing off in what could be called the single-greatest game-never-played.
For the group stage from July 20 to August 3, consumers could win two tickets and travel to Sydney, Australia to watch the FIFA Women's World Cup™ Final.

PEPSICO EXTENDS STRATEGIC PARTNERSHIP WITH UEFA CHAMPIONS LEAGUE FOR ANOTHER THREE YEARS DURING A PIVOTAL TIME IN THE LEAGUE'S HISTORY

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水曜日, 6月 21, 2023

PURCHASE, N.Y., June 21, 2023 /PRNewswire/ -- PepsiCo, a proud partner of the UEFA Champions League (UCL) since 2015, today announced the extension of its strategic partnership for another three years, until June 2027, further strengthening its presence across the elite football landscape. PepsiCo is the first sponsor to renew the UCL collaboration and comes at a pivotal time as the competition format changes and the number of participating clubs increases, providing fans new ways to enjoy iconic PepsiCo brands including Pepsi®, Lays® and Gatorade®.

Key Points:

The next era of the PepsiCo and UCL partnership will fuel a two-way dialogue between brands and fans and will generate cultural moments of global conversation.
This partnership with take digital and data engagement to the next level and continue to capture new growth channels.
"For the past eight years, our global markets have delivered best-in-class activations, harnessing the combined power of the UEFA Champions League and PepsiCo iconic food and beverage brands.
Championing sustainability: At the 2023 UEFA Champions League Final and the 2023 UEFA Women's Champions League Final, PepsiCo and UEFA implemented innovative circular economy practices to minimize the impact of football on the environment and drive resource efficiencies.

PEPSICO EXTENDS STRATEGIC PARTNERSHIP WITH UEFA CHAMPIONS LEAGUE FOR ANOTHER THREE YEARS DURING A PIVOTAL TIME IN THE LEAGUE'S HISTORY

Retrieved on:

水曜日, 6月 21, 2023

PURCHASE, N.Y., June 21, 2023 /PRNewswire/ -- PepsiCo, a proud partner of the UEFA Champions League (UCL) since 2015, today announced the extension of its strategic partnership for another three years, until June 2027, further strengthening its presence across the elite football landscape. PepsiCo is the first sponsor to renew the UCL collaboration and comes at a pivotal time as the competition format changes and the number of participating clubs increases, providing fans new ways to enjoy iconic PepsiCo brands including Pepsi MAX®, Lays® and Gatorade®.

Key Points:

The next era of the PepsiCo and UCL partnership will fuel a two-way dialogue between brands and fans and will generate cultural moments of global conversation.
This partnership with take digital and data engagement to the next level and continue to capture new growth channels.
"For the past eight years, our global markets have delivered best-in-class activations, harnessing the combined power of the UEFA Champions League and PepsiCo iconic food and beverage brands.
Championing sustainability: At the 2023 UEFA Champions League Final and the 2023 UEFA Women's Champions League Final, PepsiCo and UEFA implemented innovative circular economy practices to minimize the impact of football on the environment and drive resource efficiencies.