No Game

Lay's Partners with Football Icons David Beckham and Thierry Henry to Surprise 75,000 Fans in Epic Return of 'No Lay's, No Game'

Retrieved on: 
金曜日, 2月 23, 2024

PURCHASE, N.Y., Feb. 23, 2024 /PRNewswire/ -- Do you have Lay's? Well, this seemingly simple question could lead to unexpected rewards, at unexpected moments, and sometimes by unexpected people. Lay's, the world's number one chip brand and official snack partner of the UEFA Champions League (UCL), has launched No Lay's, No Game 2024, rewarding fans who are game day ready with Lay's throughout the tournament. Through an ambitious "Crisp Cam" stunt featuring football superstars David Beckham and Thierry Henry, as well as an immersive digital experience with the Lay's Detector, Lay's is delivering joy to football fans around the globe who watch the beautiful game with Lay's in hand.

Key Points: 
  • "This year, No Lay's, No Game is giving fans even more reasons to have Lay's in hand.
  • This year, Lay's took a bold approach to its campaign and invited Beckham and Henry to ask, "Do you have Lay's?"
  • Whenever Thierry and I get together it's always a lot of fun – and it was fantastic being able to surprise 75,000 fans," said Beckham.
  • To access the Lay's Detector and to stay informed on No Lay's, No Game news, follow Lay's Football on Instagram .

Lay's Partners with Soccer Icons David Beckham and Thierry Henry, to Surprise 75,000 Fans in Epic Return of 'No Lay's, No Game'

Retrieved on: 
木曜日, 2月 22, 2024

PURCHASE, N.Y., Feb. 22, 2024 /PRNewswire/ -- Do you have Lay's? Well, this seemingly simple question could lead to unexpected rewards, at unexpected moments, and sometimes by unexpected people. Lay's, the world's number one chip brand and official snack partner of the UEFA Champions League (UCL), has launched No Lay's, No Game 2024, rewarding fans who are game day ready with Lay's throughout the tournament. Through an ambitious "Chip Cam" stunt featuring soccer superstars David Beckham and Thierry Henry, as well as an immersive digital experience with the Lay's Detector, Lay's is delivering joy to football fans around the globe who watch the beautiful game with Lay's in hand.

Key Points: 
  • "This year, No Lay's, No Game is giving fans even more reasons to have Lay's in hand.
  • This year, Lay's took a bold approach to its campaign and invited Beckham and Henry to ask, "Do you have Lay's?"
  • Whenever Thierry and I get together it's always a lot of fun – and it was fantastic being able to surprise 75,000 fans," said Beckham.
  • To access the Lay's Detector and to stay informed on No Lay's, No Game news, follow Lay's Football on Instagram .

Renowned Artists 5ive Mics and 12-time Grammy Award Nominee Busta Rhymes Collide in Dynamic Collaboration for "Ain't No Game" at Iconic Quad Recording Studios in NYC, Paying Homage to 50 Years of Hip Hop

Retrieved on: 
金曜日, 12月 29, 2023

Quad Recording Studios, steeped in a rich history of hosting iconic recording sessions, provided the perfect canvas for the creation of "Ain't No Game."

Key Points: 
  • Quad Recording Studios, steeped in a rich history of hosting iconic recording sessions, provided the perfect canvas for the creation of "Ain't No Game."
  • Jeffrey Burton, CEO, and Co-Founder of EMG, expressed exhilaration about the collaboration, stating, "The synergy between 5ive Mics and Busta Rhymes is truly extraordinary.
  • 'Ain't No Game' is a testament to the dedication and vision that both 5ive Mics and Busta Rhymes bring to the table."
  • The company's online entertainment properties have already started generating advertising and royalty revenues, with exponential growth projections for 2024 and beyond.

LAY'S DEBUTS WORLD PREMIERE OF FUN-FILLED FOOTBALL COMMERCIAL "MESSI VISITS" STARRING THE G.O.A.T. LEO MESSI

Retrieved on: 
木曜日, 3月 2, 2023

NEW YORK, March 2, 2023 /PRNewswire/ -- Lay's makes watching football better, but imagine watching it with your friends and seven-time Ballon d'Or award winner, Lionel Messi! The four-time UEFA Champions League winner and FIFA World Cup 2022 Champion takes the brand's "No Lay's, No Game" platform to the next level – starring in a new fun-filled and exciting commercial titled "Messi Visits" and appearing on Limited-Edition Lay's chips packaging to commemorate the "No Lay's, No Game" movement celebrating the UEFA Champions League.

Key Points: 
  • They will be available in the United States, South Africa, Poland, and other nations throughout the entire UEFA Champions League tournament through June 2023.
  • The "Messi Visits" TV commercial starring Messi is available to watch now!
  • "Messi Visits" is the latest stop along the brand's "No Lay's, No Game" journey this football season.
  • Together, Lay's and Lionel Messi will celebrate the "No Lay's, No Game" platform and prove to fans that it's unthinkable to watch football without Lay's.

LAY'S DEBUTS WORLD PREMIERE OF FUN-FILLED FOOTBALL COMMERCIAL "MESSI VISITS" STARRING THE G.O.A.T. LEO MESSI

Retrieved on: 
木曜日, 3月 2, 2023

NEW YORK, March 2, 2023 /PRNewswire/ -- Lay's makes watching football better, but imagine watching it with your friends and seven-time Ballon d'Or award winner, Lionel Messi! The four-time UEFA Champions League winner and FIFA World Cup 2022 Champion takes the brand's "No Lay's, No Game" platform to the next level – starring in a new fun-filled and exciting commercial titled "Messi Visits" and appearing on Limited-Edition Lay's chips packaging to commemorate the "No Lay's, No Game" movement celebrating the UEFA Champions League.

Key Points: 
  • They will be available in the United States, South Africa, Poland, and other nations throughout the entire UEFA Champions League tournament through June 2023.
  • The "Messi Visits" TV commercial starring Messi is available to watch now!
  • "Messi Visits" is the latest stop along the brand's "No Lay's, No Game" journey this football season.
  • Together, Lay's and Lionel Messi will celebrate the "No Lay's, No Game" platform and prove to fans that it's unthinkable to watch football without Lay's.

Lay's Launches New Brand Platform "No Lay's, No Game" with Global Football Icon Thierry Henry in celebration of UEFA Champions League Tournament

Retrieved on: 
火曜日, 2月 21, 2023

NEW YORK, Feb. 21, 2023 /PRNewswire/ -- Watching football with your friends is good, but watching football with friends and Lay's is even better. To celebrate the countdown to crunch time in the 2022-2023 UEFA Champions League (UCL) tournament, today Lay's brought global football icon Thierry Henry to the doorsteps of Barcelona's most dedicated football fans to announce the "No Lay's No Game" platform – a campaign that surprises fans and confirms that the football watching experience is not only elevated but simply unthinkable without Lay's.  

Key Points: 
  • Henry brings the new brand philosophy to life with "Thierry Visits", a surprising video experience with Barcelona football fans that shows just how unthinkable the football experience is without Lay's!
  • NEW YORK, Feb. 21, 2023 /PRNewswire/ -- Watching football with your friends is good, but watching football with friends and Lay's is even better.
  • I hope I helped to ensure that football fans always know that it is unthinkable to watch the big match without Lay's.
  • Be sure to follow Lay's Football on Instagram to stay informed on all UEFA Champions League and UEFA Women's Champions League partnership activations and more "No Lay's, No Game" news.

Lay's Launches New Brand Platform "No Lay's, No Game" with Global Football Icon Thierry Henry in celebration of UEFA Champions League Tournament

Retrieved on: 
火曜日, 2月 21, 2023

NEW YORK, Feb. 21, 2023 /PRNewswire/ -- Watching football with your friends is good, but watching football with friends and Lay's is even better. To celebrate the countdown to crunch time in the 2022-2023 UEFA Champions League (UCL) tournament, today Lay's brought global football icon Thierry Henry to the doorsteps of Barcelona's most dedicated football fans to announce the "No Lay's No Game" platform – a campaign that surprises fans and confirms that the football watching experience is not only elevated but simply unthinkable without Lay's.  

Key Points: 
  • Henry brings the new brand philosophy to life with "Thierry Visits", a surprising video experience with Barcelona football fans that shows just how unthinkable the football experience is without Lay's!
  • NEW YORK, Feb. 21, 2023 /PRNewswire/ -- Watching football with your friends is good, but watching football with friends and Lay's is even better.
  • I hope I helped to ensure that football fans always know that it is unthinkable to watch the big match without Lay's.
  • Be sure to follow Lay's Football on Instagram to stay informed on all UEFA Champions League and UEFA Women's Champions League partnership activations and more "No Lay's, No Game" news.

AMC Networks Acquires Leading Global Anime Distributor Sentai, Including Direct-To-Consumer Anime Platform HIDIVE

Retrieved on: 
水曜日, 1月 5, 2022

Sentais HIDIVE streaming service represents a strong new addition to AMC Networks portfolio of fast-growing targeted offerings, which includes AMC+, Acorn TV, Shudder, Sundance Now and ALLBLK.

Key Points: 
  • Sentais HIDIVE streaming service represents a strong new addition to AMC Networks portfolio of fast-growing targeted offerings, which includes AMC+, Acorn TV, Shudder, Sundance Now and ALLBLK.
  • AMC Networks, the global leader in targeted streaming, has forecast its targeted streaming portfolio will have exceeded nine million paid subscribers by year-end 2021, with 20-25 million paid subscribers by 2025.
  • With a seasoned team, strong content and direct-to-consumer offerings for fans around the world, Sentai is a key global player in anime, said AMC Networks Interim CEO Matt Blank.
  • Sentai, a leading global supplier of anime content and official merchandise, is dedicated to bringing captivating stories and iconic characters directly from Japan.