LensCrafters Introduces Transitions® GEN S™
NEW YORK, May 3, 2024 /PRNewswire/ -- LensCrafters, part of EssilorLuxottica and one of the largest optical retail brands in North America, announced the launch of Transitions® GEN S™, including the fastest grey lens in the clear-to-dark photochromic category1. Ultra-responsive to light, the lenses are fully clear indoors and darken in seconds outdoors2. This new Transitions® GEN S™ lens is available in all LensCrafters stores in North America as well as on LensCrafters.com. The retailer further underscores that the brand is committed to being the trusted optical retailer for customers and patients who want a comprehensive, high-quality eye care experience with vision solutions to meet their lifestyle needs.
- This new Transitions® GEN S™ lens is available in all LensCrafters stores in North America as well as on LensCrafters.com.
- "Transitions® GEN S™ is an innovative lens offering for LensCrafters customers and patients to experience a new touchstone in the optical world that pushes the limits of traditional prescription lenses," said Alfonso Cerullo, President of LensCrafters.
- In fact, when asked, 88% of wearers agreed that Transitions® GEN S™ lenses adapted so fast to light that they didn't or barely notice a change3.
- Transitions® GEN S™ is set to become a key staple in the lens assortment for LensCrafters patients and customers.