Pitaya Foods Debuts "Bite into Bright" Campaign Coinciding with Recent Functional Smoothie Bowl Line Launch
SAN DIEGO, June 13, 2024 /PRNewswire/ -- Today, Pitaya Foods, an original leader in the frozen fruit category, launches "Bite into Bright," its inaugural national media and advertising campaign, supported by the continued growth as the #2 brand in the 12-14 oz frozen fruit category. This significant milestone is coupled by the latest debut of Pitaya Foods' line of Functional Smoothie Bowls. These nutrient-rich bowls are ready-to-eat straight out of the freezer and packed with health-boosting benefits, available in five delicious varieties: Clarity, Immunity, Energy, Inner Health, and Recover.
- This significant milestone is coupled by the latest debut of Pitaya Foods' line of Functional Smoothie Bowls.
- The frozen Smoothie Packs line includes four flavors: Organic Dragon Fruit, Organic Acai, Organic Acai + Guarana, and Organic Coconut.
- Over the last 52 weeks, Pitaya Foods' core frozen fruit line is +33% in dollars.
- Pitaya Foods recently partnered with Erewhon to launch Winnie Harlow's Island Glow Smoothie.