EvolveMKD's BrandWave Reimagines the Traditional Marketing Funnel
NEW YORK, May 1, 2024 /PRNewswire/ -- EvolveMKD, a New York City-based marketing and communications firm, today announced the launch of BrandWave™ – a proprietary new tool developed to help marketers better understand and fine-tune the 'waves' their marketing activities make. BrandWave enables brands to reimagine the consumer journey, from the "noise" brands make all the way to how these 'waves' impact purchasing decisions and brand loyalty.
- EvolveMKD conducted the third annual Evolution of Communication study to gather key marketing data across 50 U.S. based brands spanning more than 20 industries.
- Data from this study was used to create BrandWave, a dynamic reinvention of the 125+ year old marketing consumer funnel, arming EvolveMKD and brands alike with a new way to redefine the way marketers view and act on the consumer journey.
- "The traditional consumer funnel, a mainstay of corporate marketing for over a century, is no longer adequate in understanding customers' pathway to purchase.
- Consumers no longer live in a declining, linear funnel, and the patterns, pitches, and amplitude of BrandWave is marketing for the new age."