Pernod Ricard

Skrewball Whiskey Encourages Consumers to "Skrew the Usual" With New Campaign

Retrieved on: 
Giovedì, Maggio 9, 2024
Hope, News, High Spirits, Heart, House, Life, Pernod Ricard, The Martin Agency, Acquisition

NEW YORK, May 9, 2024 /PRNewswire/ -- Today, Skrewball Whiskey, the leading peanut butter whiskey, is proud to unveil its new campaign and rallying cry, "Skrew the Usual," the brand's most ambitious launch to date. As the world's first super-premium peanut butter flavored American whiskey, Skrewball wants people to break away from the 'same old, same old' and revel in the surprisingly delicious flavors of life – enter "Skrew the Usual."

Key Points: 
  • "Skrew the Usual" is more than just a call to action, it embodies the essence of adventure and innovation in each bottle of Skrewball Whiskey.
  • "Skrewball wants to inspire consumers to take detours and seek out the weird and wonderful," said Kuppy Sampale, Brand Director of Skrewball Whiskey at Pernod Ricard.
  • "Skrewball has always been a brand that pushes boundaries and challenges expectations," said Steve and Brittany Yeng, co-founders of Skrewball Whiskey.
  • For more information about Skrewball Whiskey and to stay updated on the latest news, visit www.skrewballwhiskey.com and follow along on Facebook and Instagram ( @skrewballwhiskey ).

Merkle Expands Global Footprint in Latin America, Accelerating Clients' Growth Through Experience

Retrieved on: 
Mercoledì, Maggio 8, 2024
CXM, CX, News, Dentsu, Business, Pernod Ricard, Intelligence, Environment, Growth, Airline

COLUMBIA, Md., May 8, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, today announced it is scaling its global footprint in Latin America. Merkle works with the world's leading brands to enable experience transformation resulting in business growth and long-term customer value. Companies in Latin America understand the importance of prioritizing CXM initiatives to deliver on evolving customer expectations.

Key Points: 
  • COLUMBIA, Md., May 8, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, today announced it is scaling its global footprint in Latin America.
  • Merkle works with the world's leading brands to enable experience transformation resulting in business growth and long-term customer value.
  • Companies in Latin America understand the importance of prioritizing CXM initiatives to deliver on evolving customer expectations.
  • "In the next decade, brands that excel in experience will outperform the market," said Pete Stein, Global President of Merkle and Global CXM Practice Leader at dentsu.

Merkle Expands Global Footprint in Latin America, Accelerating Clients' Growth Through Experience

Retrieved on: 
Mercoledì, Maggio 8, 2024
CXM, CX, News, Dentsu, Business, Pernod Ricard, Intelligence, Environment, Growth, Airline

COLUMBIA, Md., May 8, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, today announced it is scaling its global footprint in Latin America. Merkle works with the world's leading brands to enable experience transformation resulting in business growth and long-term customer value. Companies in Latin America understand the importance of prioritizing CXM initiatives to deliver on evolving customer expectations.

Key Points: 
  • COLUMBIA, Md., May 8, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, today announced it is scaling its global footprint in Latin America.
  • Merkle works with the world's leading brands to enable experience transformation resulting in business growth and long-term customer value.
  • Companies in Latin America understand the importance of prioritizing CXM initiatives to deliver on evolving customer expectations.
  • "In the next decade, brands that excel in experience will outperform the market," said Pete Stein, Global President of Merkle and Global CXM Practice Leader at dentsu.

29 London Partners With US Media Company Bobi Media to Strengthen Market Offering

Retrieved on: 
Venerdì, Aprile 26, 2024
Marketing, Advertising, Communications, Digital Marketing, Social Media, Public Relations, Investor Relations, International, Social media, Richard Caring, Publishing, Financial Times, PR, Partnership, VIP, Soho House, Pernod Ricard, Intelligence, Magic, Nike, Multimedia, Beauty, Very important person, Diageo, Growth, Virginity, Sadie Frost

Family-run communications agency 29 London officially announces their partnership with privately owned media company, Bobi Media based in New York City.

Key Points: 
  • Family-run communications agency 29 London officially announces their partnership with privately owned media company, Bobi Media based in New York City.
  • Female-founded business owners Francesca Gamble (29 London) and Sarah Hill (Bobi Media) are building a bright future by combining the expertise of two boutique agencies to serve International audiences.
  • Founder 29 London Francesca Gamble commented: “This is an exciting new step in our company's growth, we have been doing a lot more work in the US and it made sense to make that official with Bobi Media.
  • We’re thrilled to partner with the incredible talent at 29 London, and expand our unique offering to clients.

Pernod Ricard: Robust Performance With Improving Momentum in Q3

Retrieved on: 
Giovedì, Aprile 25, 2024
Retail, Restaurant, Bar, Food, Beverage, Wine & Spirits, Royal Salute, PR, Alcopop, Foreign exchange market, Travel, FX, Saint, International, Glenlivet, PRO, Pernod Ricard, Social group, Yeomen Warders, Share repurchase, Investment, YTD, Environment, Acquisition, Growth, AGM

This robust performance illustrates the strength of our diversified portfolio of premium international spirits and our broad-based geographic footprint covering mature and emerging markets.

Key Points: 
  • This robust performance illustrates the strength of our diversified portfolio of premium international spirits and our broad-based geographic footprint covering mature and emerging markets.
  • This strength largely mitigates the impact of slower performance in China, due to a difficult macroeconomic environment and in the US, as trade inventory levels are adjusted.
  • Dynamic results achieved notably in the Must Win Markets of India and Global Travel Retail and in Japan, Germany and Turkey, and improving momentum in Q3 in Spain, Brazil and South Africa.
  • The Group’s management believes these measures provide valuable additional information for users of the financial statements in understanding the Group’s performance.

Pernod Ricard Rated Top European Company in the 2024 Data & AI Human Capital Report: World Rankings Compiled by AlixPartners & Darwin X

Retrieved on: 
Giovedì, Aprile 4, 2024
Software, Wine & Spirits, Artificial Intelligence, Data Management, Technology, Logistics, Supply Chain Management, Transport, Retail, Pernod Ricard, Algorithm, Digital, Intelligence, AlixPartners, Nike, Data, Artificial intelligence, General Mills, AI, Procter & Gamble

Pernod Ricard (Paris:RI) has been ranked as the leading European, and number four in the world, consumer goods company in terms of bringing skills dedicated to data and artificial intelligence (AI) in-house, according to the 2024 Data & AI Human Capital Report produced by AlixPartners and Darwin X.

Key Points: 
  • Pernod Ricard (Paris:RI) has been ranked as the leading European, and number four in the world, consumer goods company in terms of bringing skills dedicated to data and artificial intelligence (AI) in-house, according to the 2024 Data & AI Human Capital Report produced by AlixPartners and Darwin X.
  • The study, which covers the 65 biggest global companies in the sector, assesses the proportion of the internal workforce dedicated to data and artificial intelligence activities, using data gathering and processing technology developed by Darwin X.
  • These results reflect the strategic priority given to leveraging data on a large scale at Pernod Ricard and highlight its position as a pioneer in business-applied AI.
  • As Pierre-Yves Calloc’h, Pernod Ricard’s Chief Digital Officer explained, “In 2020, we launched an ambitious Data and AI programme to ramp up our business.

Pernod Ricard Launches a New Digital Campaign for Its Flagship Responsible Drinking Initiative: DRINK MORE WATER

Retrieved on: 
Lunedì, Marzo 18, 2024
Other Consumer, Consumer, Generation Z, Good Times, Carnival, Binge drinking, Drinking, Water, Pernod Ricard, Marketing, Genz, Nightclub

As “Créateurs de Convivialité,” Pernod Ricard has a long-standing commitment to promoting responsible drinking in a meaningful and authentic way, and through this campaign has demonstrated its desire to always go a step further.

Key Points: 
  • As “Créateurs de Convivialité,” Pernod Ricard has a long-standing commitment to promoting responsible drinking in a meaningful and authentic way, and through this campaign has demonstrated its desire to always go a step further.
  • Built on Pernod Ricard’s historical prevention programme Responsible Party, launched in 2009, DRINK MORE WATER is a responsible drinking initiative tackling the issue of binge drinking among young adults.
  • The chosen messaging seeks to strengthen the role of water and its power to reduce alcohol harm within GenZ’s excessive behavioral patterns.
  • And because impact is what really matters, Pernod Ricard aims at reaching 1 billion young adults digitally by the end of 2025.

Chivas Regal Illuminates Golden Hour in Partnership with Luxury Couture Designer Duo Falguni Shane Peacock

Retrieved on: 
Mercoledì, Febbraio 14, 2024
Celtic, Love, Pernod Ricard, Citrus, Black tie, Golden hour, XV, Falguni, Taste, SRP, New Gold, Chivas Regal, New York Fashion Week, Partnership, Jewellery

NEW YORK, Feb. 14, 2024 /PRNewswire/ -- Chivas Regal, an icon of luxury blended Scotch whisky, is merging cocktails, fashion and couple goals with the launch of a new limited-edition "Golden Hour Glow Up" Set, featuring matching tailored tracksuits from global fashion brand Falguni Shane Peacock. Renowned for their elegant craftsmanship, the husband-and-wife fashion duo drew creative inspiration from Chivas' "United is the New Gold" campaign to create an exclusive at-home Black Tie dress code perfect for Golden Hour.

Key Points: 
  • Renowned for their elegant craftsmanship, the husband-and-wife fashion duo drew creative inspiration from Chivas' " United is the New Gold " campaign to create an exclusive at-home Black Tie dress code perfect for Golden Hour.
  • "The striking tracksuits blend boldness, modernity and status – while still flexing the luxury and distinguished heritage long associated with Chivas.
  • Each set features the same heart-shaped "Luckenbooth" logo depicted on Chivas Regal bottles worldwide, an ancient Celtic symbol representing love and togetherness.
  • "This partnership with Chivas feels so authentic to us and who we are as a couple and team that proudly supports each other and our shared success," said Falguni and Shane Peacock, Founders, Falguni Shane Peacock.

HABANOS, S.A. CELEBRATED THE YEAR OF THE DRAGON WITH THE EXCLUSIVE LAUNCH OF MONTECRISTO BRILLANTES

Retrieved on: 
Mercoledì, Febbraio 7, 2024
Montecristo, NFC, Consul, Vuelta Abajo, S.A, Chinese New Year, Pinar, The Murray Hotel, Pernod Ricard

The presentation event was held at The Murray Hotel, one of the most emblematic hotels in Hong Kong.

Key Points: 
  • The presentation event was held at The Murray Hotel, one of the most emblematic hotels in Hong Kong.
  • The event was organized by Infifon Hong Kong Limited, exclusive distributor of Habanos, S.A. for China, except Hong Kong, Macao and Taiwan in a festive atmosphere.
  • Montecristo Brillantes is an exclusive and limited edition that comes in a special box containing 18 Habanos.
  • This new vitola, which welcomes the Year of the Dragon, brings together Montecristo's unique essence, Cuba's rich Habano tradition and the millenary Chinese culture.

HABANOS, S.A. CELEBRATED THE YEAR OF THE DRAGON WITH THE EXCLUSIVE LAUNCH OF MONTECRISTO BRILLANTES

Retrieved on: 
Mercoledì, Febbraio 7, 2024
Montecristo, NFC, Consul, Vuelta Abajo, S.A, Chinese New Year, Pinar, The Murray Hotel, Pernod Ricard

The presentation event was held at The Murray Hotel, one of the most emblematic hotels in Hong Kong.

Key Points: 
  • The presentation event was held at The Murray Hotel, one of the most emblematic hotels in Hong Kong.
  • The event was organized by Infifon Hong Kong Limited, exclusive distributor of Habanos, S.A. for China, except Hong Kong, Macao and Taiwan in a festive atmosphere.
  • Montecristo Brillantes is an exclusive and limited edition that comes in a special box containing 18 Habanos.
  • This new vitola, which welcomes the Year of the Dragon, brings together Montecristo's unique essence, Cuba's rich Habano tradition and the millenary Chinese culture.