Succession

• This is even more true for luxury brands as their logos are some of the most recognised symbols globally.
• So, luxury brands should prominently display their logo, shouldn’t they?
• This trend refers to a more low-key approach to luxury where people favour subtlety and quality over prominent brand display.

• The articles in this series explore the questions and bring answers as we navigate this turbulent period of life.
• But the luxury market has been undergoing change for some years, partly as millennials and gen-Z become the main customers of luxury brands.
• These consumers demand that luxury brands are more sustainable and inclusive, contributing to the resurgence of quiet luxury.
• But what is the right strategy for luxury brands when it comes to displaying their logos?

Prominent brand display

• We found that prominent logo display discourages consumers both from buying items from luxury brands and from sharing images of these luxury items on social media.
• They also thought that prominent logo display reduced exclusivity, glamour and the brand’s sophistication.
• Our results show that UK customers’ perceptions of authenticity and coolness reduced by more than 10% when a luxury brand decided to use prominent logos.

The quiet luxury revolution

• Experts suggest that the quiet luxury trend is almost always connected with financial crises.
• The global financial crisis of 2007/2008, for example, led to a shift towards understated luxury in the fashion industry.
• As people struggle to make ends meet during the current cost-of-living crisis, quiet luxury is re-emerging on the scene.

The brand prominence dilemma

• Greater brand prominence is preferred by wealthy newcomers to the upper class, who are known as “parvenus”.
• People who are not rich but want to climb the social ladder (“poseurs”) also opt for more prominent brand displays.
• Their carefully crafted image of a luxury brand may otherwise suffer.

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.

• The report introduces new easy to apply style formulas like the "Two Texture Technique" and the "3 Layer Rule" – that simplify getting dressed and combat decision fatigue.
• The report also predicts seven must-know trends to embrace in 2024, ranging from Wardrobe Builders – essential and versatile closet staples –  to Book Smart and Revival Style.
• Each trend serves as a source of inspiration and guidance to elevate one's style in the coming year.
• Stitch Fix Stylists created foolproof styling formulas to offer a simplified approach to getting dressed and reduce the pressure of decision fatigue.

• Audacy, Inc. (OTC: AUDA) today reported financial results for the quarter ended September 30, 2023.
• Net revenues for the quarter were $299.2 million, down 5.6% compared to $317.0 million in the third quarter of 2022
  Digital revenues were $64.8 million, up 3% compared to the third quarter of 2022
  Total operating expenses for the quarter were $580.8 million, which includes a non-cash impairment loss of $272.7 million, compared to $468.8 million in the third quarter of 2022, which included a gain on sale of $10.7 million and a non-cash impairment loss of $176.8 million
  Cash operating expenses for the quarter were $276.1 million, down 2% compared to $280.6 million in the third quarter of 2022
  Operating loss for the quarter was $281.7 million, compared to $151.9 million in the third quarter of 2022
  Adjusted EBITDA for the quarter was $23.0 million, compared to $36.3 million in the third quarter of 2022
  David J.
• We gained revenue share in the quarter, most significantly in radio in which we have achieved accelerating share growth since the start of the year.
• Fourth quarter is currently pacing down 9% on an as reported basis and down 4% on a same-station, ex-political basis.

• “LPL Liquidity & Succession was designed with advisors in mind and is the first program of its kind in the market today,” said Executive Vice President, Strategic Business Development, Jeremy Holly.
• LPL Liquidity & Succession provides advisors with the resources, support and tools necessary to let them get back to the parts of the business they love.
• “LPL Liquidity & Succession allows advisors to maintain and grow the relationships and business they’ve built while preparing for the road ahead,” said SVP, Liquidity & Succession, Strategic Programs, Jared Fingeret.
• Hear from independent advisors who are already taking advantage of all the benefits LPL Liquidity & Succession has to offer.