HanesBrands and TCU Extend Long-Term Apparel Partnership
HanesBrands (NYSE:HBI), the world’s largest supplier of collegiate fan apparel, announces a five-year extension of its current partnership with TCU, renewing the exclusive rights to manufacture and sell Horned Frog fanwear in the mass retail channel.
- HanesBrands (NYSE:HBI), the world’s largest supplier of collegiate fan apparel, announces a five-year extension of its current partnership with TCU, renewing the exclusive rights to manufacture and sell Horned Frog fanwear in the mass retail channel.
- “We’re proud to continue our support of TCU fans, students and alumni,” said John Fryer, HanesBrands President of Licensed Sports Apparel.
- We have a lot of momentum in our athletics program and that includes the demand for TCU apparel across the country,” said Ryan Peck, TCU Deputy Athletics Director for External Affairs.
- In addition to Champion® and Hanes®, the eco-forward Alternative Apparel® brand and ComfortWash® brand are also included in the company’s collegiate apparel program.