DOOH | Jotup

PATTISON Modernizes its Out-of-Home Technology Stack with Broadsign

Retrieved on:

Jeudi, avril 25, 2024

Airport, Partnership, DOOH, Pattison Outdoor Advertising, McDonald's, OOH

MONTREAL, April 25, 2024 (GLOBE NEWSWIRE) -- Out-of-home (OOH) ad tech leader Broadsign today announced that PATTISON Outdoor Advertising , a leading Canadian OOH media owner, has adopted the full Broadsign OOH technology stack .

Key Points:

MONTREAL, April 25, 2024 (GLOBE NEWSWIRE) -- Out-of-home (OOH) ad tech leader Broadsign today announced that PATTISON Outdoor Advertising , a leading Canadian OOH media owner, has adopted the full Broadsign OOH technology stack .
With Broadsign already providing a centralized hub for its programmatic digital OOH (DOOH) workflows, the expanded partnership now enables PATTISON to dynamically manage and optimize its OOH inventory to unlock previously untapped revenue opportunities.
With the updated OOH platform, PATTISON can now easily customize campaigns to align with client needs.
“In evaluating our options, the Broadsign tech stack quickly emerged as the best fit, especially for our ad-serving needs.

Lamar Advertising Company Selects Vistar Media to Power its US Digital Out-of-Home Billboard Network

Retrieved on:

Mercredi, avril 24, 2024

Cortex, Lamar Advertising Company, CMS, Advertising, Partnership, SVP, DOOH, OOH, Television

NEW YORK, April 24, 2024 (GLOBE NEWSWIRE) -- Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced that Lamar Advertising Company, one of the largest outdoor advertising companies in the world, selected Vistar’s content management software (CMS), Cortex, to power its network of digital out-of-home (DOOH) billboards across the U.S. The agreement follows a partnership forged in 2023 in which Lamar chose Vistar to run its Denver Transit DOOH network.

Key Points:

The agreement follows a partnership forged in 2023 in which Lamar chose Vistar to run its Denver Transit DOOH network .
Lamar offers advertisers the largest network of digital billboards in the U.S., boasting nearly 5,000 displays serving over 5 billion weekly impressions.
Lamar deployed Cortex to its entire DOOH network in less than six weeks with zero downtime.
“A network of this scale and influence deserves industry-leading technology to support it, and Vistar is thrilled to expand our CMS partnership across Lamar’s billboard network.

MobileFuse Expands Partnership With LiveRamp, Increases Publisher Fill Rates over 300%

Retrieved on:

Mardi, avril 30, 2024

Connectivity, Ecosystem, Publishing, SDK, Partnership, LiveRamp, CTV, SVP, DOOH, IDS, Benchmarking, Coreidae

NEW YORK, April 30, 2024 /PRNewswire/ -- MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, today announced an expanded, strategic partnership with LiveRamp, the leading data collaboration platform (NYSE: RAMP). MobileFuse is utilizing LiveRamp's Authenticated Traffic Solution, helping publisher partners uncover new revenue opportunities and benefit from higher fill rates -- all while navigating mobile signal deprecation and an increasing third-party cookie-free environment.

Key Points:

MobileFuse is utilizing LiveRamp's Authenticated Traffic Solution, helping publisher partners uncover new revenue opportunities and benefit from higher fill rates -- all while navigating mobile signal deprecation and an increasing third-party cookie-free environment.
This partnership showcases MobileFuse's commitment to providing clients and partners with the tools to maintain data-driven marketing capabilities.
The Authenticated Traffic Solution enables authenticated first-party connectivity via RampID, LiveRamp's durable, privacy-centric identifier for connecting the digital and martech ecosystem.
With this partnership, MobileFuse publishers have already seen as high as a 303% increase in monetization when RampID is present.

Bowling Center Television (BCTV) Joins Forces with Stadium to Elevate Bowling Center Entertainment Nationwide

Retrieved on:

Mercredi, avril 10, 2024

Gottlieb, Associated, Social media, News, Sport, DOOH, Partnership, BCTV, STE, CTV, AP, Press, USA Today, Television, Goodman, Smart TV, Entertainment

NEW YORK, April 10, 2024 /PRNewswire-PRWeb/ -- Bowling Center Television (BCTV), a leading digital-out-of-home/Connected TV (DOOH/CTV) television network developed through a collaboration between Strike Ten Entertainment (STE), the Bowling Proprietors Association of America (BPAA) and Equity Sports Partners, announced today its strategic partnership with Stadium, a multi-platform sports network that delivers captivating sports coverage including live games, original programming, highlights and news.

Key Points:

The partnership between BCTV and Stadium marks a significant milestone in the realm of in-venue entertainment.
BCTV will showcase these daily series, ensuring that bowling center consumers can enjoy premium sports content throughout their bowling experience.
In the process, the Stadium brand, programming and personalities shall gain exposure to the significant audience scale across BCTV bowling centers.
"We are thrilled to partner with BCTV to bring our curated sports content to bowling centers nationwide," said Jason Coyle, President of Stadium.

Perion Network Announces Preliminary Q1 2024 Financial Results

Retrieved on:

Lundi, avril 8, 2024

Perion Network Ltd. (NASDAQ & TASE: PERI ), a technology leader in connecting advertisers to consumers across all major digital channels, announced today preliminary financial results for Q1 2024 and updated its full year 2024 guidance.

Key Points:

Perion Network Ltd. (NASDAQ & TASE: PERI ), a technology leader in connecting advertisers to consumers across all major digital channels, announced today preliminary financial results for Q1 2024 and updated its full year 2024 guidance.
In the first quarter of 2024, Perion experienced a decline in Search Advertising activity, attributable to changes in advertising pricing and mechanisms implemented by Microsoft Bing in its Search Distribution marketplace.
These adjustments led to a reduction in Revenue Per Thousand Impressions (RPM) for both Perion and other Microsoft Bing distribution partners.
As a result of the Microsoft Bing modifications, Perion expects Q1 2024 revenue and adjusted EBITDA1 of $157 million and $20 million, respectively.

INEO Partners with US-Based Ad Platforms

Retrieved on:

Mardi, avril 9, 2024

Quotient, Connected, Smart TV, Side platform, PMP, DSPS, DOOH, The Trade Desk, Demand-side, Ineos, CTV, Marketing, Advertising

SURREY, BC, April 9, 2024 /PRNewswire/ - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), announces the signing of new strategic partnerships with several prominent US-based advertising platforms and the setting up of Private Marketplace (PMP) deals with leading Demand Side Platforms (DSPs).

Key Points:

SURREY, BC, April 9, 2024 /PRNewswire/ - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), announces the signing of new strategic partnerships with several prominent US-based advertising platforms and the setting up of Private Marketplace (PMP) deals with leading Demand Side Platforms (DSPs).
These partnerships mark another significant milestone for the INEO Retail Media Division's commitment to providing innovative advertising solutions and driving results for clients.
The newly formed partnerships INEO has signed are with AdXcelerant and LoopTV while the PMPs were set up with The Trade Desk and Quotient.
The PMP deals allow the largest DSPs to send advertising directly into the INEO US retail store network programmatically.

Vistar Media Reimagines the DOOH Planning Experience for Advertisers

Retrieved on:

Jeudi, mars 21, 2024

DSP, Environment, SSPS, Omnicom Group, Running, Activation, DSPS, OOH, DOOH, OMD, Provenzano

NEW YORK, March 21, 2024 (GLOBE NEWSWIRE) -- Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has reimagined its demand-side platform (DSP) to provide a sophisticated planning experience for running OOH campaigns. Now, the DSP enables buyers to better understand the physical context of OOH and how their campaign will appear in the real world. This allows buyers to easily convey plan details to other stakeholders, representing Vistar’s commitment to providing the most comprehensive and accurate digital out-of-home (DOOH) inventory marketplace.

Key Points:

NEW YORK, March 21, 2024 (GLOBE NEWSWIRE) -- Vistar Media , the leading global provider of technology solutions for out-of-home (OOH) media, has reimagined its demand-side platform (DSP) to provide a sophisticated planning experience for running OOH campaigns.
“We’ve built Vistar on our unwavering belief in OOH as a channel, and its ability to make a real, business-driving impact for marketers,” said Michael Provenzano, CEO at Vistar.
Specifically, advertisers operating in the Vistar DSP will notice the following improvements:
Updated Workflow: A streamlined, step-by-step workflow that allows users to focus on each step of the planning process.
“Overall, Vistar’s planning tools have always been exceptional compared to other DSPs and SSPs,” said Micaela Bos, Activation Director at Omnicom Media Group (OMD).

Planar Expands LED Product Portfolio to Reach New Markets and Better Serve Customers

Retrieved on:

Mercredi, mars 27, 2024

Technology, Audio, Video, Hardware, DOOH, LED, Sport, Leyard

Available in the US and Canada for digital-out-of-home (DOOH), retail, hospitality, sports and entertainment, and other mainstream applications, the new Leyard LED product offerings reinforce Planar’s commitment to offer a comprehensive portfolio of advanced visualization technologies that addresses an even wider range of markets and customers.

Key Points:

Available in the US and Canada for digital-out-of-home (DOOH), retail, hospitality, sports and entertainment, and other mainstream applications, the new Leyard LED product offerings reinforce Planar’s commitment to offer a comprehensive portfolio of advanced visualization technologies that addresses an even wider range of markets and customers.
We’re looking forward to expanding Planar’s footprint in these areas, and more importantly, better serving our customers’ diverse needs.
It’s an honor to bring this to life with our Leyard family of LED products.”
An experienced team of experts will lead the Leyard product family efforts.
See Leyard LED displays at the ISA International Sign Expo 2024 in Booth #2941 April 10-12 in Orlando.

Billups Selects Cedara to Launch Global OOH Sustainability Solution

Retrieved on:

Mercredi, mars 20, 2024

Technology, Environmental Issues, Environmental Health, Professional Services, Environmental, Social and Governance (ESG), Artificial Intelligence, Other Communications, Environment, Sustainability, Marketing, Software, Advertising, Communications, Green Technology, Carbon, DOOH, OOH, Renewable energy

Billups , a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, has chosen Cedara , the Carbon Intelligence Platform for marketers, to develop an OOH sustainability solution for Billups’ global network of brands and agencies.

Key Points:

Billups , a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, has chosen Cedara , the Carbon Intelligence Platform for marketers, to develop an OOH sustainability solution for Billups’ global network of brands and agencies.
As the first OOH agency to leverage Cedara’s carbon measurement platform, Billups is ushering the OOH industry into a greener, more responsible future.
“As part of Billups’ commitment to driving global innovation, we are eager to accelerate sustainability efforts within the OOH industry,” said David Krupp, Global CEO of Billups.
Cedara will also support Billups in developing its corporate sustainability initiatives.

Perion Taps into the World’s Largest DOOH Market, Estimated at $5.2B Through a New Partnership with Way.io, its First Domestic DSP in China

Retrieved on:

Lundi, mars 11, 2024

This collaboration marks a significant milestone in leveraging China's position as the largest DOOH market in the world, with a projected market of $5.2B in 2024 , according to Statista.

Key Points:

This collaboration marks a significant milestone in leveraging China's position as the largest DOOH market in the world, with a projected market of $5.2B in 2024 , according to Statista.
For the first time, Way.io customers in China can activate programmatic DOOH campaigns both in China and globally via Perion’s Hivestack SSP’s worldwide network of premium DOOH inventory.
With the establishment of a global media network, the partnership with Hivestack is a key element of Way.io's global expansion strategy.
Working together, we look forward to shaping the future!”
For more information and market statistics please see post on the company’s website.