OMD

Integrated Marketing Agency Team One Taps Rosabel Murai as New Chief Media Officer

Retrieved on: 
Mercredi, mai 8, 2024
The RealReal, Hewlett Packard Enterprise, Internet, Deutsch, Cathay Pacific, Software as a service, Murai, HKS, Inc., Gen, Generation Z, Marriott International, HP Inc., KB Home, Barclays, Lexus, The Ritz-Carlton Hotel Company, Team One, OMD, Sales

"The role of a Chief Media Officer has evolved dramatically in the last few years -- and requires a special kind of leadership with big creative ambition to develop talked-about integrated programs while at the same time possessing a deep fluency in data, platforms and systems,” said Julie Michael, CEO, Team One. “On top of that, Team One always looks to hire 'the partnering kind' as we find that employees who lead with positivity and kindness are most successful. Rosie fits that bill in spades. She is a modern thinker who understands the next generation of consumers and is poised to guide our clients into the future."

Key Points: 
  • LOS ANGELES, May 08, 2024 (GLOBE NEWSWIRE) -- Team One announced a new appointment to the executive suite with the arrival of Rosabel ‘Rosie’ Murai, who has joined as the agency’s Chief Media Officer.
  • In light of this experience, her remit at Team One includes leading Team One’s PR and influencer, experiential and events, and media capabilities across all clients, in tandem to connecting paid and owned channels seamlessly for agency clients.
  • She is a modern thinker who understands the next generation of consumers and is poised to guide our clients into the future."
  • “The marketing landscape has undergone an incredible shift over the past decade or so, and in order to stay relevant, brands have to meet consumers where they are,” said Murai.

Phreesia’s Alicia Cowley and Natasha Vega Named to MM+M’s ‘Women to Watch’ for 2024

Retrieved on: 
Mercredi, mai 1, 2024
Technology, Women, Human Resources, Health Technology, Professional Services, Software, Practice Management, Other Health, Consumer, Health, OMD, Health equity, HCP, Boehringer Ingelheim, Woman, Communication, MD, Patient, MBA, Creativity, Nursing

Phreesia is pleased to announce that the healthcare marketing industry trade publication MM+M has named Alicia Cowley, MD, MBA, Director of Clinical Content, and Natasha Vega, MS, Senior Client Experience Manager, to its Women to Watch class of 2024.

Key Points: 
  • Phreesia is pleased to announce that the healthcare marketing industry trade publication MM+M has named Alicia Cowley, MD, MBA, Director of Clinical Content, and Natasha Vega, MS, Senior Client Experience Manager, to its Women to Watch class of 2024.
  • Cowley and Vega were two of just 23 women to receive the “Women to Watch” distinction this year.
  • Cowley and Vega both fill instrumental roles in supporting Phreesia’s vision of helping every patient take an active role in their care.
  • "Helping patients become advocates in their own healthcare journey is one of the things I love most about my job,” said Vega.

Snap Inc. Announces First Quarter 2024 Financial Results

Retrieved on: 
Jeudi, avril 25, 2024
Apps, Applications, Technology, Advertising, Photography, Communications, Software, Audio, Video, Internet, Social Media, Artificial Intelligence, Increment, User (computing), Common, Conversion, Super Bowl, Friends, NFL, Depreciation, ARPU, Partnership, CAPI, Active users, Shithead (card game), Webcast, Business, Free cash flow, Disclosure, Super Bowl LVIII, Automation, Regulation Fair Disclosure, Documentation, Snap Inc., Synthetic media, Maus, Integral Ad Science, Regulation, Snowflake, MAU, Adjustment, Generative, DAU, Allegiant Stadium, Calendar, GAAP, Growth, OMD, Video game

We onboarded over 1,500 Snap Stars in Q1, which has helped generate quarter-over-quarter growth in Story posts, Spotlight posts, and Stories time spent for Snap Stars globally.

Key Points: 
  • We onboarded over 1,500 Snap Stars in Q1, which has helped generate quarter-over-quarter growth in Story posts, Spotlight posts, and Stories time spent for Snap Stars globally.
  • At the beginning of the first quarter of 2024, we updated the definition of MAU to include web platform use.
  • Incremental MAU from web platform use has not been material prior to this update or in the first quarter of 2024.
  • Note: For adjustments and additional information regarding the non-GAAP financial measures and other items discussed, please see “Non-GAAP Financial Measures,” “Reconciliation of GAAP to Non-GAAP Financial Measures,” and “Supplemental Financial Information and Business Metrics.”

MCDONALD'S EXTENDS "THE ORIGINAL MOUTHFUL" CAMPAIGN WITH A MODERN MAKE-OVER OF THE CLASSIC BIG MAC® PROMO

Retrieved on: 
Mercredi, avril 17, 2024
Cheese, Onion, Internet, Mac, Hearing, Social media, McDonald's, AFL, Marketing, Big Mac, Network, Partnership, Parent, Snap, NRL, Lettuce, Speech, Snap Inc., Lens, GSA, Grandparent, Nine Network, DDB, OMD, Disability, Fast food

NEW YORK, April 17, 2024 /PRNewswire/ -- McDonald's Australia, DDB Sydney, adam&eveDDB & OMD unveiled the full, integrated 'The Original Mouthful' campaign for the iconic Big Mac®, following the revival of one of the world's oldest burger chants earlier this month with a TV and out-of-home campaign.

Key Points: 
  • The second phase of the integrated campaign, designed to encourage fans' participation, sees Macca's bring back the original Big Mac® chant promotion.
  • Big Mac® lovers from the 70s, 80s and 90s will fondly remember the classic chant: "Two all-beef patties, Special Sauce, lettuce, cheese, pickles, onions on a sesame seed bun."
  • Big Mac fans will be able to test their chanting skills, with rewards on offer for correct renditions of the chant within four seconds.
  • The Original Mouthful Big Mac® TV campaign launched earlier this month and leans heavily into the Big Mac's 56-year legacy.

THE ORIGINAL MOUTHFUL IS BACK: McDONALD'S AND DDB BRING BACK THE CLASSIC BIG MAC CHANT IN MAJOR CAMPAIGN

Retrieved on: 
Vendredi, avril 5, 2024
PR, Attention, POS, Culture, Lettuce, Life, Onion, Radio, Love, Cheese, Revolver, OMD, DDB, Big Mac, Big, Macs, Fast food

NEW YORK, April 5, 2024 /PRNewswire/ -- Hold onto your buns Big Mac fans - the world's oldest burger chant is back with an incredible homage to its trip through time for old and new generations of Big Mac fans - proving that the Big Mac is truly 'The Original Mouthful'.

Key Points: 
  • The TV campaign directed by Revolver's Leilani Croucher leans heavily into the Big Mac's 56-year legacy.
  • The campaign draws on DDB's rich creative heritage – the original Big Mac chant ad campaign was developed by DDB's then creative leader, the legendary Keith Reinhard, who is still Chairman Emeritus of DDB today.
  • DDB Sydney Executive Creative Director, Matt Chandler said, "Bringing the Big Mac to a new generation was an awesome task.
  • To prompt Aussies to get into the chant, a large format digital out-of-home campaign integrates the lyrics of the Big Mac chant into a delicious, macro shot of the Big Mac.

Vistar Media Reimagines the DOOH Planning Experience for Advertisers

Retrieved on: 
Jeudi, mars 21, 2024
DSP, Environment, SSPS, Omnicom Group, Running, Activation, DSPS, OOH, DOOH, OMD, Provenzano

NEW YORK, March 21, 2024 (GLOBE NEWSWIRE) -- Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has reimagined its demand-side platform (DSP) to provide a sophisticated planning experience for running OOH campaigns. Now, the DSP enables buyers to better understand the physical context of OOH and how their campaign will appear in the real world. This allows buyers to easily convey plan details to other stakeholders, representing Vistar’s commitment to providing the most comprehensive and accurate digital out-of-home (DOOH) inventory marketplace.

Key Points: 
  • NEW YORK, March 21, 2024 (GLOBE NEWSWIRE) -- Vistar Media , the leading global provider of technology solutions for out-of-home (OOH) media, has reimagined its demand-side platform (DSP) to provide a sophisticated planning experience for running OOH campaigns.
  • “We’ve built Vistar on our unwavering belief in OOH as a channel, and its ability to make a real, business-driving impact for marketers,” said Michael Provenzano, CEO at Vistar.
  • Specifically, advertisers operating in the Vistar DSP will notice the following improvements:
    Updated Workflow: A streamlined, step-by-step workflow that allows users to focus on each step of the planning process.
  • “Overall, Vistar’s planning tools have always been exceptional compared to other DSPs and SSPs,” said Micaela Bos, Activation Director at Omnicom Media Group (OMD).

OMNICOM MEDIA GROUP RANKED #1 FOR NET NEW BUSINESS FOR SECOND CONSECUTIVE YEAR

Retrieved on: 
Jeudi, avril 4, 2024
Research, Microsoft, Synthetic media, Virgin Voyages, Grupo Bimbo, Growth, Platform, PHD, NBCU, Omnicom Group, OMC, Horizon Therapeutics, Food, OMG, Land Rover, RMN, Agency, Ecosystem, Safety, OMD, Privacy, Lagopus, LATAM, Uber, CTV, Hearts, Pharmaceutical industry

NEW YORK, April 4, 2024 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks, had the best 2023 net new business record (wins-losses) among global media management groups, marking the second consecutive year that OMG has outperformed its competitors in incremental billings won.

Key Points: 
  • NEW YORK, April 4, 2024 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks, had the best 2023 net new business record (wins-losses) among global media management groups, marking the second consecutive year that OMG has outperformed its competitors in incremental billings won.
  • As reported in the 2023 New Business Balance report from RECMA (the Research Company Evaluating the Media Agency Industry), OMG earned its encore as the #1 ranked global media network by adding close to $3 billion in net new business.
  • Additionally, OMG was the only holding company media group to show positive net new business gains across every global region; and was also the #1 ranked group in EMEA and LATAM.
  • With close to $3 billion in net new business won between 2021-2023, OMD topped the three-year ranking, demonstrating long-term leadership that super cedes single-year variables.

OMNICOM MEDIA GROUP RANKED #1 FOR NET NEW BUSINESS FOR SECOND CONSECUTIVE YEAR

Retrieved on: 
Jeudi, avril 4, 2024
Research, Microsoft, Synthetic media, Virgin Voyages, Grupo Bimbo, Growth, Platform, PHD, NBCU, Omnicom Group, OMC, Horizon Therapeutics, Food, OMG, Land Rover, RMN, Agency, Ecosystem, Safety, OMD, Privacy, Lagopus, LATAM, Uber, CTV, Hearts, Pharmaceutical industry

NEW YORK, April 4, 2024 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks, had the best 2023 net new business record (wins-losses) among global media management groups, marking the second consecutive year that OMG has outperformed its competitors in incremental billings won.

Key Points: 
  • NEW YORK, April 4, 2024 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks, had the best 2023 net new business record (wins-losses) among global media management groups, marking the second consecutive year that OMG has outperformed its competitors in incremental billings won.
  • As reported in the 2023 New Business Balance report from RECMA (the Research Company Evaluating the Media Agency Industry), OMG earned its encore as the #1 ranked global media network by adding close to $3 billion in net new business.
  • Additionally, OMG was the only holding company media group to show positive net new business gains across every global region; and was also the #1 ranked group in EMEA and LATAM.
  • With close to $3 billion in net new business won between 2021-2023, OMD topped the three-year ranking, demonstrating long-term leadership that super cedes single-year variables.

Ad Results Media Names Jordan Fox Chief Executive Officer

Retrieved on: 
Mercredi, mars 20, 2024
Culture, Organization, Partner, Growth, Goldman Sachs, CFO, Nike, UBS, ZipRecruiter, OMD Worldwide, Meta, Shamrock Holdings, FanDuel, ARM, Molson Coors, LVMH, Laundry Service, BetterHelp, Ecosystem, OMD, Fox, HBO, Multimedia, Marketing

NEW YORK, March 20, 2024 /PRNewswire-PRWeb/ -- Today, Ad Results Media (ARM), the leading audio-focused agency known for its innovative work across podcasts, digital audio, vodcasting, and other digital audio channels, announced the appointment of Jordan Fox as Chief Executive Officer. With a rich leadership background spanning media, marketing, and technology, Fox brings over two decades of experience to ARM. Previously, he led award-winning creative and digital agency Laundry Service, transforming the business from a social media-focused boutique to a full-stack creative, digital, and influencer marketing leader.

Key Points: 
  • NEW YORK, March 20, 2024 /PRNewswire-PRWeb/ -- Today, Ad Results Media (ARM), the leading audio-focused agency known for its innovative work across podcasts, digital audio, vodcasting, and other digital audio channels, announced the appointment of Jordan Fox as Chief Executive Officer.
  • With a rich leadership background spanning media, marketing, and technology, Fox brings over two decades of experience to ARM.
  • Ad Results Media (ARM), an expert audio agency with over 25 years of experience, empowers brands and agencies to boost channel performance and sales using the power of audio.
  • Pioneering the podcast advertising landscape with the very first podcast ad placement in 2010, ARM now stands as the world's largest podcast media buyer.

OMD AGAIN NAMED BEST PERFORMING GLOBAL MEDIA NETWORK

Retrieved on: 
Lundi, mars 18, 2024
Research, Omnicom Group, OMD Worldwide, High Profile, Domination, Digital, Burberry, Diagnosis, Commerce, OMD

NEW YORK, March 18, 2024 /PRNewswire/ -- In the latest edition of the highly regarded Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD Worldwide has been named the best performing global media network overall, marking the seventh consecutive edition over the past three years in which OMD had topped the Diagnostics report.   

Key Points: 
  • NEW YORK, March 18, 2024 /PRNewswire/ -- In the latest edition of the highly regarded Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD Worldwide has been named the best performing global media network overall, marking the seventh consecutive edition over the past three years in which OMD had topped the Diagnostics report.
  •  Continuing that theme in the latest report, RECMA describes OMD as "confirming its leadership, far ahead of its direct competitors."
  • Breaking down the KPIs, OMD earned #1 rankings for competitiveness in new business pitches, client profile, and digital, data & analytics and content expertise.
  • Once again ranked #1 in EMEA, OMD's "dominance continues" as it widened its lead over the #2 ranked network in the region.