New 2024 Nielsen Report: Asian American Audiences Spend Nearly Equal Time on TV and Smartphone
NEW YORK, May 1, 2024 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data, and analytics, releases their latest Diverse Intelligence Series report to kick-off Asian Pacific American Heritage Month. The report titled, Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, highlights that Asian Americans are spending nearly equal time watching content on their TVs and smartphones.
- The report titled, Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, highlights that Asian Americans are spending nearly equal time watching content on their TVs and smartphones.
- The report shows that AANHPI audiences are spending nearly the same amount of time tuning into content on the TV screen and smartphone screen — approximately 17 hours per week on each screen.
- These insights emphasize the importance of tailoring news content to address the diverse concerns of Asian American audiences, particularly with young voters (avg.
- Download the 2024 report Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption for more details and insights.