Carhartt's New Brand Campaign Reimagines the Office Job to Inspire Careers in National Park Conservation
DEARBORN, Mich., March 7, 2023 /PRNewswire/ -- With nearly half (48%) of young Americans expressing uncertainty in their future career paths*, Carhartt today launched a public awareness campaign that proposes an alternative, purpose-driven workspace for the next generation: America's national parks.
- In partnership with the National Park Foundation (NPF), "Outdoor Office" is a new public awareness campaign that spotlights service corps job opportunities that preserve and protect national parks for present and future generations.
- With service corps projects in need of hundreds of individuals this summer, the campaign comes to life in a series of new out-of-home billboards that showcase familiar "office job" settings, set to the backdrop of America's stunning national parks.
- Through the service corps, they can learn in-demand career skills, find a job that is rewarding and aligns with their values and support the national parks."
- "Through service corps, the National Park Foundation and its partners – including Carhartt – are introducing a new generation to America's national parks, and to careers supporting parks and public lands," said Lise Aangeenbrug, chief program officer at the National Park Foundation.