MINISO Expands Global Reach with First US IP Collection Store Opening in New Jersey in Line with Global IP Strategy
Echoing MINISO's "Life is for Fun" slogan, the new IP collection store layout sparks interaction, inviting shoppers to engage with beloved IP characters and products in dedicated zones.
- Echoing MINISO's "Life is for Fun" slogan, the new IP collection store layout sparks interaction, inviting shoppers to engage with beloved IP characters and products in dedicated zones.
- Following its global brand upgrade in 2023, MINISO has strategically pursued IP collaborations worldwide, positioning itself as the world's leading IP design retail group.
- With the success of its global brand upgrade and IP strategy, IP product sales contribution in 2023 exceeded 40% globally.
- "The American Dream store is a key part of our strategy to enhance our global footprint and bring unique, joy-filled shopping experiences to more consumers."