MINISO Achieves Strong Growth in North America Thanks to IP Strategy and Innovative Shopping Experiences
The new flagship reflects MINISO's latest ambitious exploration of IP collaborations in the US market, aiming to further accelerate its rapid expansion within North America on the back of strong growth in the past 2023.
- The new flagship reflects MINISO's latest ambitious exploration of IP collaborations in the US market, aiming to further accelerate its rapid expansion within North America on the back of strong growth in the past 2023.
- Additionally, total revenue of North America in 2023 surged to 160 million USD, soaring an annual growth rate of 128%.
- This rapid growth in the North American market outshines performance in all of the brand's other global markets (excluding China).
- Throughout 2023, MINISO introduced a diverse selection of beloved IP collaborations in North America.