Dinamita

Super Bowl Advertising Study Shows Big Game Commercials Drive Demand

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星期三, 二月 14, 2024
Woman, NIVEA, Gen, Taylor Swift, Overalls, Super Bowl, Hellmann, Generation Z, Anheuser-Busch brands, Food, Behavior, Bowl game, Dinamita, Research, Mountain Dew, Television

NEW YORK, Feb. 14, 2024 /PRNewswire/ -- A 2024 Super Bowl advertising study from behavioral research company Veylinx has determined whether Super Bowl commercials boost consumer demand for the products advertised. The results show that 2024 Super Bowl advertising fueled a massive 16.4% increase in overall product demand among viewers, with Doritos Dinamita, Michelob Ultra and e.l.f. Halo Glow Liquid Filter outperforming the other brands tested.

Key Points: 
  • NEW YORK, Feb. 14, 2024 /PRNewswire/ -- A 2024 Super Bowl advertising study from behavioral research company Veylinx has determined whether Super Bowl commercials boost consumer demand for the products advertised.
  • The results show that 2024 Super Bowl advertising fueled a massive 16.4% increase in overall product demand among viewers, with Doritos Dinamita, Michelob Ultra and e.l.f.
  • This is the second year Veylinx conducted the groundbreaking study, which has consistently shown Super Bowl commercials do impact consumer purchase behavior.
  • Using Veylinx's proprietary methodology—which measures actual demand rather than intent—the study tested purchase behavior during the week before the Super Bowl and again after.

Tostitos® and Kirk Cousins Suit Up to Serve the Meal of a Lifetime at Super Bowl LVIII Pop-Up Restaurant, Tost by Tostitos

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星期四, 一月 18, 2024
Minnesota Vikings, Taste, Super Bowl LVIII, Tost, PEP, Lunch, Game day, Dinamita, Super Bowl, PepsiCo, VIP, Love, Travel, Brooklyn Bridge, Frito-Lay, Cheetos, Marketing, NFL, Restaurant

PLANO, Texas, Jan. 18, 2024 /PRNewswire/ -- Tostitos® – the Official Chip & Dip of the NFL – is heading to Super Bowl LVIII and opening the doors once again to its limited-time culinary experience, Tost by Tostitos. This year, Tostitos is upping the ante in Las Vegas with a once-in-a-lifetime opportunity for football fans and foodies alike to have their meal prepared and served by Minnesota Vikings' quarterback, Kirk Cousins.

Key Points: 
  • This year, Tostitos is upping the ante in Las Vegas with a once-in-a-lifetime opportunity for football fans and foodies alike to have their meal prepared and served by Minnesota Vikings' quarterback, Kirk Cousins.
  • One lucky fan will win the jackpot of the ultimate Super Bowl experience, including travel and accommodations to Las Vegas, a pair of tickets to Super Bowl LVIII and a VIP reservation at Tost by Tostitos with tableside service by Cousins, Vegas style.
  • Limited reservations for a complimentary meal at Tost by Tostitos are open today and available at www.tostbytostitos.com .
  • In addition to Tost by Tostitos, Frito-Lay is bringing even more to Las Vegas with an immersive fan experience at the Frito-Lay Chip Strip .

The Worldwide Savory Snacks Industry is Expected to Reach $216 Billion by 2027 - ResearchAndMarkets.com

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星期三, 八月 10, 2022
Food, Beverage, Retail, Kansas City BBQ, Nut, City, Public health, Herr's Snacks, Vitamin, Lay's, Obesity, Population, Mineral, Dinamita, BMH, Meat, Research, Snack, Hain Celestial Group, Seed, Taste, Honey, Vegetable, Flamin' Mamie, Awareness, Doritos, Nutrient, Science, BBQ, Pringles, Fast food, Savory

The "Global Savory Snacks Market - Forecasts from 2022 to 2027" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Global Savory Snacks Market - Forecasts from 2022 to 2027" report has been added to ResearchAndMarkets.com's offering.
  • Several ingredients are used during the manufacturing of Savory snacks, such as vegetable oils and seasonings, nuts, fruits, grains, and vegetables.
  • The most consumed savory snacks include potato and corn chips, salted biscuits, pretzels, popcorn, meat snacks, seeds, and nuts.
  • In October 2021, Bauli, which is an Italian bakery brand, announced its entry into the Indian savory snacks market under the name "BauliSavoriz".