NEW RESEARCH SHOWS CONSUMERS' APPETITE FOR CONTEMPORARY MUSIC HAS YET TO REBOUND DESPITE GRADUAL REOPENING OF SOCIETY
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星期二, 四月 26, 2022
RESEARCH TRIANGLE PARK, N.C., April 26, 2022 /PRNewswire/ -- Coleman Insights revealed surprising initial findings from its fourth annual Contemporary Music SuperStudy, which examined the appetites for contemporary music among 1,000 12- to 54-year-olds across the United States and Canada. The annual benchmark study evaluated the most consumed songs of 2021—via radio airplay, streaming, and sales, as measured by Luminate—to provide the most comprehensive assessment of consumers' appetites for contemporary music available to audio-based media companies.
Key Points:
- The annual benchmark study evaluated the most consumed songs of 2021via radio airplay, streaming, and sales, as measured by Luminateto provide the most comprehensive assessment of consumers' appetites for contemporary music available to audio-based media companies.
- Contemporary Music SuperStudy 4 showed that contemporary tastes have not moved forward despite the gradual reopening of society.
- The frozen nature of consumer tastes in last year's study reflected the impact of the pandemiclockdowns, cancellations, and new music releases held backin 2020, and that trend continued in this year's results.
- According to Coleman Insights Executive Vice President/Senior Consultant John Boyne, "The lean towards older music is notable, and substantially different from the first two editions of our study.