PEPSI® Goes Wild for Pepsi Wild Cherry This Super Bowl Weekend
PURCHASE, N.Y., Feb. 1, 2024 /PRNewswire/ -- Pepsi® is gearing up for the wildest party of the year – Super Bowl LVIII in Las Vegas – by encouraging fans everywhere to "Get Wild" in their own, unapologetic way ahead of Super Bowl Sunday. After debuting the Pepsi® Wild Cherry "Get Wild" campaign earlier last month, Pepsi® Wild Cherry will now keep the party going in the 'wild' capital of the world, Las Vegas, whether it is a "Wild Night In" for fans who cherish the joy of missing out, or a more traditional wild with epic parties and dazzling tricks, all week long.
- While enjoying his own Pepsi® Wild Cherry Sundae and taking a sip of Pepsi Zero Sugar, Zach's unique digital sleight of hand tricks featuring the Pepsi® Wild Cherry Sphere display can be seen in full on his TikTok and Pepsi social channels .
- In the spirit of being unexpectedly wild, Pepsi® Wild Cherry will support fans going their own wild way and staying in on Super Bowl Weekend by rewarding 58 fans in each city a "Wild Night In."
- Fans in those three locations can text "WILDNIGHTIN" to the Pepsi® Wild Cherry Hotline at (844) 833-9215 to share how they're staying in– the first 58 qualifying entries in each city will get a Pepsi® Wild Cherry robe, a 2L of Pepsi® Wild Cherry and all of the fixings needed to make an epic Pepsi® Wild Cherry Sundae, which of course wouldn't be complete without a Pepsi® Wild Cherry on top.
- The Pepsi Super Bowl activations in Las Vegas are a continuation of the Pepsi® Wild Cherry "Get Wild" campaign, launched earlier this year.