Cobra Golf

PUMA Reveals Global Partnership With HYROX

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星期一, 六月 3, 2024
Textiles, Other Sports, Licensing (Sports), Sports, Manufacturing, Running, Fashion, Footwear, Retail, Deviation, Multimedia, Cobra Golf, Heart, Athlete, Health, Culture, Marketing, Velocity, Movement, Individual, Football, PUMA, Partnership, Doubles, Entertainment

Global sports company PUMA, has announced a worldwide partnership with HYROX , the world series of fitness racing.

Key Points: 
  • Global sports company PUMA, has announced a worldwide partnership with HYROX , the world series of fitness racing.
  • View the full release here: https://www.businesswire.com/news/home/20240603109731/en/
    Global sports company PUMA has announced a worldwide partnership with HYROX, the world series of fitness racing.
  • The global partnership will see PUMA develop a full range of HYROX apparel, utilising its innovative Cloudspun technology that features dryCELL moisture-wicking properties.
  • PUMA will physically activate its global partnership rights at all HYROX events throughout the season until 2027.

EQS-News: PUMA delivers Q1 results fully in line with expectations

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星期五, 五月 10, 2024
Easy Rider, Football, DTC, Investment, Risk, UEFA, Cobra Golf, Sport, Publication, News, Inventory, NBA, Environment, UEFA European Championship, Culture, Golf, Athlete, Marketing, Olympic, PUMA, Growth, OPEX, Security (finance)

The launch of our first brand campaign in a decade was an important first step and the first results came in above our expectations.

Key Points: 
  • The launch of our first brand campaign in a decade was an important first step and the first results came in above our expectations.
  • This resulted in an increased DTC share of 23.5% (Q1 2023: 21.3%), in line with expectations.
  • Consequently, net income decreased by 25.5% to € 87.3 million (Q1 2023: € 117.3 million) and earnings per share amounted to € 0.58 (Q1 2023: € 0.78).
  • In line with our expectations, the year 2024 has started with geopolitical and macroeconomic challenges as well as currency volatility.

After Two-Year Composting Experiment: PUMA Makes RE:SUEDE 2.0 Sneaker Available for Sale

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星期一, 四月 22, 2024
Environment, Textiles, Professional Services, Sustainability, Manufacturing, Fashion, Environmental, Social and Governance (ESG), Recycling, Retail, Footwear, FIBRE, Volunteering, Sale, Suede, Football, Cobra Golf, Culture, Athlete, Multimedia, Marketing, PUMA, Human, Leather

Sports company PUMA will make a commercial version of its experimental RE:SUEDE sneaker, the RE:SUEDE 2.0, available for sale.

Key Points: 
  • Sports company PUMA will make a commercial version of its experimental RE:SUEDE sneaker, the RE:SUEDE 2.0, available for sale.
  • View the full release here: https://www.businesswire.com/news/home/20240422516114/en/
    Sports company PUMA will make a commercial version of its experimental RE:SUEDE sneaker, the RE:SUEDE 2.0, available for sale.
  • PUMA showed it was able to successfully turn the RE:SUEDE into compost under tailor-made industrial conditions during a two-year pilot project.
  • PUMA will now make 500 pairs of the commercial version of this shoe, the RE:SUEDE 2.0, available for sale on puma.com/eu and Zalando Plus starting April 22.

PUMA Launches Major Brand Campaign to Strengthen Sports Performance Positioning

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星期三, 四月 10, 2024
Sports, General Sports, Licensing (Sports), Other Sports, Olympics, Fashion, Soccer, Retail, Running, Basketball, Footwear, Football, Shoe, Point, UEFA, Cobra Golf, Sport, Copa América, The Game, Marketing, PR, Shericka Jackson, Culture, UEFA European Championship, DNA, Instinct, Social media, Athlete, Multimedia, PUMA, Summer Olympic Games, Video game

- See The Game Like We Do” with the objective to strengthen PUMA’s positioning as the Fastest Sports Brand in the world.

Key Points: 
  • - See The Game Like We Do” with the objective to strengthen PUMA’s positioning as the Fastest Sports Brand in the world.
  • View the full release here: https://www.businesswire.com/news/home/20240410842258/en/
    Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER.
  • This year – through the globally featured Brand Campaign - PUMA is demonstrating how speed has always been deeply rooted in the brand’s DNA.
  • FASTER.”
    “Our new global brand campaign is PUMA’s biggest marketing investment ever,” said Richard Teyssier, Vice President Brand and Marketing.

PUMA Studio to open in LA to create products and campaigns for the US market

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星期二, 四月 2, 2024
Marketing, Advertising, General Sports, Communications, Entertainment, Teens, Fashion, Soccer, Footwear, Retail, General Entertainment, Celebrity, Running, Influencer, Motor Sports, Licensing (Sports), Women, Men, Golf, Consumer, Basketball, Sports, Department Stores, Other Communications, Culture, Environment, VIP, PUMA, Football, Life, Athlete, Ecosystem, Music, Multimedia, Cobra Golf, Film industry

(Photo: Business Wire)

Key Points: 
  • (Photo: Business Wire)
    The decision to open a creative space in LA is part of PUMA’s strategic priority to win in the United States.
  • “Opening our PUMA Studio in LA is an important strategic move for us, as we seek to elevate our business in the United States,” said Arne Freundt, Chief Executive Officer at PUMA.
  • While the PUMA Studio will open in its new location in early 2025, PUMA already started the recruitment of the talent for its temporary office location in LA.
  • The PUMA Studio will also allow PUMA to be closer to some of its most important ambassadors from the worlds of music and entertainment.

PUMA Reveals Jamaican Olympic Kit in Spectacular Showcase of Speed at Prestigious ISSA Boys & Girls Championships

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星期日, 三月 24, 2024
Sports, Retail, Footwear, Olympics, Running, Championship, Culture, PUMA, Beauty, Human, Football, Motion, Rushell Clayton, Thermoregulation, Athlete, Multimedia, Cobra Golf, Breathability, Marketing, Champs, Toy

Globally renowned sports brand, PUMA, proudly unveiled the highly anticipated Jamaican Olympic Association kits during an unmissable showcase of speed at the ISSA Boys & Girls Championships in Kingston, Jamaica.

Key Points: 
  • Globally renowned sports brand, PUMA, proudly unveiled the highly anticipated Jamaican Olympic Association kits during an unmissable showcase of speed at the ISSA Boys & Girls Championships in Kingston, Jamaica.
  • View the full release here: https://www.businesswire.com/news/home/20240324802511/en/
    Sports company PUMA unveiled the Jamaican Olympic Association kits at the ISSA Boys & Girls Championships in Kingston, Jamaica.
  • The Championships not only celebrate sporting excellence but also serve as a symbol of unity, passion and pride for the Jamaican community.
  • They are more than just a kit – they are a statement of the collective ambition shared between PUMA and Jamaica.

“Unfortunately, not a lot has changed for girls in football.”

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星期二, 三月 19, 2024
Sports, General Sports, Other Retail, Specialty, Women, Olympics, Fashion, Soccer, Retail, Consumer, Footwear, Annual report, Culture, Communication, PUMA, Football, Athlete, Woman, Skin, Arne, Multimedia, Trailblazer, Cobra Golf, Marketing, Parent

The video interview is part of the sports company’s digital annual report, which was published on March 18 on about.puma.com.

Key Points: 
  • The video interview is part of the sports company’s digital annual report, which was published on March 18 on about.puma.com.
  • She started off her career playing in a mixed team, and she distinctly recalled how girls were often belittled and treated unfairly on the pitch.
  • “Football is still pretty tough for girls.
  • The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

PUMA Reduces Greenhouse Gas Emissions by 24% in 2023

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星期三, 三月 13, 2024
Automotive, Other Manufacturing, Environmental Health, Textiles, Sports, Sustainability, Logistics, Supply Chain Management, Recycling, Manufacturing, General Sports, Environmental, Social and Governance (ESG), Fashion, Environment, Retail, Alternative Energy, Energy, Transport, Professional Services, Footwear, EV, Electric Vehicles, FIBRE, Electricity, Culture, Science Based Targets initiative, Growth, Human rights, Carbon accounting, PUMA, GHG, Football, Science, Climate, Carbon, Athlete, Plastic, Suede, Maersk, Multimedia, Cobra Golf, Greenhouse, Marketing, Renewable energy

Sports company PUMA reduced its greenhouse gas emissions by 24% in 2023 compared to 2022, despite a strong sales growth.

Key Points: 
  • Sports company PUMA reduced its greenhouse gas emissions by 24% in 2023 compared to 2022, despite a strong sales growth.
  • View the full release here: https://www.businesswire.com/news/home/20240313721861/en/
    Sports company PUMA reduced its greenhouse gas emissions by 24% in 2023 compared to 2022, despite a strong sales growth.
  • Compared with the 2017 baseline, this means an absolute greenhouse gas emission reduction of 29%.
  • sustainability strategy and our 10FOR25 targets.”
    With an 85% reduction of own emissions and a 65% reduction of supply chain emissions relative to sales, PUMA achieved its first science-based greenhouse gas reduction target in 2023, seven years ahead of the target year 2030.

Luminary Cloud Emerges from Stealth, Empowering R&D with Realtime Engineering

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星期三, 三月 13, 2024
Cloud, Aircraft, Physics, Piper Aircraft, Temperature, VMware, Bracket Computing, Pressure, Software as a service, GPU, Science, Digital, Risk, SAN, Aerospace, SVP, Research, Lango, AI, Luminary, Stanford University, NVIDIA GPU, Graphics processing unit, CAE, Engineering, Cloud computing, Atmosphere, Water, Joby Aviation, Elasticity, Sutter Hill Ventures, Trek Bicycle Corporation, NVIDIA, Cobra Golf, Video game

SAN MATEO, Calif., March 13, 2024 /PRNewswire/ -- Luminary Cloud, a pioneer in realtime engineering, today announced its official launch out of stealth. A computer-aided engineering (CAE) SaaS platform, Luminary empowers smarter and faster design cycles, allowing engineers to develop better products in a fraction of the time. Backed by Sutter Hill Ventures, which led its $115 million funding, Luminary's customers span industries including aerospace and defense, automotive, sporting goods, industrial equipment, and more.

Key Points: 
  • A computer-aided engineering (CAE) SaaS platform, Luminary empowers smarter and faster design cycles, allowing engineers to develop better products in a fraction of the time.
  • "While software engineering has become more agile thanks to advances in cloud technologies, physical engineering hasn't kept pace, despite increasing pressure to deliver advanced products faster and more efficiently," said Jason Lango, co-founder and CEO of Luminary Cloud.
  • With Luminary, engineering teams save months in their R&D schedules, drastically reducing product testing costs and reducing risk in the process.
  • Luminary has launched their realtime engineering platform for enterprise consumption.

EQS-News: PUMA to become the new kit supplier of RB Leipzig

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星期三, 三月 13, 2024
RB, DFL, Football, Bundesliga, Marketing, Partnership, Culture, RB Leipzig, PUMA, Red Bull Arena, News, Cobra Golf, Athlete, Herzogenaurach

Herzogenaurach, February 27, 2024 – Sports company PUMA has signed a long-term partnership with Bundesliga football club RB Leipzig and will equip all men’s, women’s and youth teams from the 2024/25 season onwards.

Key Points: 
  • Herzogenaurach, February 27, 2024 – Sports company PUMA has signed a long-term partnership with Bundesliga football club RB Leipzig and will equip all men’s, women’s and youth teams from the 2024/25 season onwards.
  • “The Red Bulls of RB Leipzig have made a name for themselves in a very short time, not just in Germany but also internationally,” said PUMA CEO Arne Freundt.
  • For RB Leipzig, the partnership with PUMA is another big and important step in the development of the club,” said Johann Plenge, Managing Director of RB Leipzig.
  • For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes.