LG LAUNCHES VULNERABLE & ENDANGERED SPECIES AWARENESS CAMPAIGN IN TIMES SQUARE
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星期二, 四月 16, 2024
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NEW YORK, April 16, 2024 /PRNewswire/ -- Heralding the arrival of Earth Day 2024, LG Electronics, unveiled today a 3D anamorphic experience on its Times Square billboard in New York City highlighting vulnerable and endangered species. The LG Endangered Species Series, which will run throughout 2024, features partnerships with Discovery Education and the National Wildlife Federation focused on educating students K-12 on conservation initiatives.
Key Points:
- The LG Endangered Species Series, which will run throughout 2024, features partnerships with Discovery Education and the National Wildlife Federation focused on educating students K-12 on conservation initiatives.
- Unveiling on its dynamic Times Square billboard, LG Electronics will introduce a digital out-of-home (OOH) campaign showcasing anamorphic content that will highlight some of the world's most vulnerable and endangered as well as recovered species in need of ongoing protection.
- Through partnerships with global edtech leader Discovery Education and the National Wildlife Federation, LG will host a K-12 educational series about vulnerable and endangered species tied to the Time Square billboard.
- The LG Endangered Species Series will provide K-12 students with a deeper understanding of the unique qualities of endangered animals, and the role they play in maintaining a healthy ecosystem while fostering an appreciation of what makes each species special.