Liquid I.V. Debuts New Brand Identity, Marking Its First Refresh in Over a Decade
LOS ANGELES, May 1, 2024 /PRNewswire/ -- Liquid I.V., the number one powdered hydration brand in America, today announced its first brand refresh, revealing a modern visual identity and color palette with customer-inspired, benefits-driven packaging and merchandising. Launching alongside a new brand campaign called "Tear. Pour. Live. More.," the brand refresh aims to surprise and delight loyal Liquid I.V. customers and captivate a new generation- all while reflecting Liquid I.V.'s commitment to continuous innovation and to elevating the vitality of people and the planet. This new chapter marks the company's first-ever brand refresh since its inception in 2012.
- , the number one powdered hydration brand in America, today announced its first brand refresh, revealing a modern visual identity and color palette with customer-inspired, benefits-driven packaging and merchandising.
- More.," the brand refresh aims to surprise and delight loyal Liquid I.V.
- The brand refresh coincides with the launch of the 2024 summer brand campaign, Tear.
- To learn more about the brand refresh and the Live More campaign, visit www.liquid-iv.com and follow @liquidiv on Instagram, TikTok, Facebook, and Twitter.