Contextual advertising

DoubleVerify Unlocks Comprehensive Media Quality Authentication on Reddit with First-to-Market Offering

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星期二, 六月 11, 2024
Social Media, Data Management, Publishing, Technology, Public Relations, Investor Relations, Audio, Video, Marketing, Advertising, Communications, Artificial Intelligence, Electronic Commerce, Other Technology, Media, Software, Internet, IVT, Conversation, Geography, DV, Speech, Text, Environment, Carousel, Contextual advertising, Mobile phone

DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data, and analytics, today announced the global availability of the industry’s first comprehensive media authentication offering on Reddit.

Key Points: 
  • DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data, and analytics, today announced the global availability of the industry’s first comprehensive media authentication offering on Reddit.
  • “We’re excited to partner with Reddit, to help campaigns on Reddit meet key media quality criteria while driving impact and performance for advertisers,” said Mark Zagorski, CEO, DoubleVerify.
  • DV’s new offering on Reddit provides advertisers with the following benefits:
    Brand Equity Protection.
  • DV provides comprehensive viewability measurement, offering clarity into whether an ad has the opportunity to be seen and shedding light on its impact.

TripleLift Releases Global Research Addressing the State of DE&I Investment in Digital Advertising

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星期四, 六月 13, 2024
Journalism, Social change, EVP, Investment, Data management, Dentsu, Face, Advertising, Marketing, Digital, Empowerment, Contextual advertising, UNREP, Research

NEW YORK, June 13, 2024 /PRNewswire/ -- TripleLift, the ad tech platform elevating digital advertising across every screen, today released a global research report on the State of DE&I Investment in Digital Advertising. The report surveyed 200 digital marketers1 and 100 diverse-owned publishers to establish benchmarks and calls to action for a better future of equitable advertising. Findings revealed that there is a considerable disconnect between publishers and advertisers, especially when it comes to defining successful fulfillment of digital ad spend in DE&I commitments. The report also unveils a critical gap in the market that is leaving barriers to entry for smaller diverse-owned publishers and highlights that the value in working with diverse-owned publishers goes beyond growing revenue for each respective party.

Key Points: 
  • NEW YORK, June 13, 2024 /PRNewswire/ -- TripleLift , the ad tech platform elevating digital advertising across every screen, today released a global research report on the State of DE&I Investment in Digital Advertising.
  • The report surveyed 200 digital marketers1 and 100 diverse-owned publishers to establish benchmarks and calls to action for a better future of equitable advertising.
  • The Publisher Tech Fund provides coaching, grants, and networking opportunities for diverse-owned publishers, making an impact beyond just media investments.
  • On June 18th at 11am CEST, TripleLift will present findings from the State of DE&I investment report at Inkwell Beach in Cannes, France.

Alloy Becomes Newest Storyblok Agency Partner

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星期三, 五月 22, 2024
Partnership, Believer, Steam, ROI, Contextual advertising, CMS, Innovation, Sales

As web development begins to shift from traditional, monolithic CMS’s in favor of flexible, headless CMS’s, like Storyblok, Alloy is at the forefront of modern web design.

Key Points: 
  • As web development begins to shift from traditional, monolithic CMS’s in favor of flexible, headless CMS’s, like Storyblok, Alloy is at the forefront of modern web design.
  • In fact, Alloy is such a believer in decoupled sites, that it recently redesigned its own website using Storyblok.
  • “Being a Storyblok agency partner enhances our development team’s expertise in headless design, as well as our ability to add speed and efficiency to the build process,” said Roger Peters, vice president of technology at Alloy.
  • We’re excited to see the digital experiences that this partnership will enable,” said Barry D'Arcy, vice president of partners at Storyblok.

Townsquare Announces First Quarter Results That Demonstrate Improvement Across All Business Segments; Townsquare Interactive Returns to Subscriber Growth and Month-Over-Month Revenue Growth in March and April

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星期四, 五月 9, 2024
Radio, The Company, City, Marketing, Research, Digital, Broadcasting, Townsquare Media, Share repurchase, Adjustment, MSG, Growth, Digital marketing, Contextual advertising, Pharmaceutical industry

First quarter net revenue decreased -3.4% year-over-year and Adjusted EBITDA decreased -9.9% year-over-year, both in-line with our expectations.

Key Points: 
  • First quarter net revenue decreased -3.4% year-over-year and Adjusted EBITDA decreased -9.9% year-over-year, both in-line with our expectations.
  • Our first quarter performance improved over the fourth quarter across each of our segments.
  • Importantly, our Digital Advertising segment returned to revenue growth in the first quarter (+1.3% year-over-year), and our Townsquare Interactive segment achieved net subscriber growth and month-over-month revenue growth in March, a meaningful turning point for the business.
  • In addition, during the quarter we repurchased $4 million of our common stock, and paid a high-yielding dividend while also investing in our business.

General Motors Selects Stream Companies as a new Partner for the Dealer Digital Solution Program

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星期四, 五月 9, 2024
Cloud, Stream, Adtech (company), Integration, Partnership, Collection, Digital, Investment company, General Motors, GM, GMC, Cadillac, Growth, Contextual advertising, Sales

WEST CHESTER, Pa., May 09, 2024 (GLOBE NEWSWIRE) -- Stream Companies, the leading full-service, integrated, data-driven advertising agency in the automotive industry, announced today that it has been selected as an approved Digital Advertising and SEO Partner in the General Motors (GM) Dealer Digital Solution Program.

Key Points: 
  • WEST CHESTER, Pa., May 09, 2024 (GLOBE NEWSWIRE) -- Stream Companies, the leading full-service, integrated, data-driven advertising agency in the automotive industry, announced today that it has been selected as an approved Digital Advertising and SEO Partner in the General Motors (GM) Dealer Digital Solution Program.
  • This initiative enables dealerships to benefit from the comprehensive General Motors Dealer Digital Solution.
  • This exemplary digital advertising program offers dealers access to a collection of digital products and services aimed at driving sales and service business.
  • “As Stream Companies joins the General Motors' Dealer Digital Solution Program, we're thrilled to continue our longstanding commitment to being forward-thinking, disciplined, strategic partners driving GM dealership growth," says David Regn, CEO of Stream Companies.

Formetco Invests in Massive Expansion with a State-of-the-Art 175,000 Square Foot Digital Manufacturing Facility

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星期二, 五月 7, 2024
Sport, Product innovation, Customer success, Agility, LED, Contextual advertising, Renewable energy

DULUTH, Ga., May 7, 2024 /PRNewswire-PRWeb/ -- Formetco, LLC, a leader and pioneer in the design, manufacture, and innovation of digital and hardware products for the Outdoor Advertising industry and a leader in digital LED displays for sports venues, is excited to announce the opening of its new, cutting-edge 175,000 square foot digital manufacturing facility in Suwanee, GA. This strategic expansion highlights Formetco's commitment to investing in its future and advancing digital operations, enhancing customer success, and fostering innovation across its portfolio.

Key Points: 
  • Formetco, a trailblazer in Outdoor Advertising and sports venue LED displays, unveils a cutting-edge 175,000 square foot digital manufacturing facility in Suwanee, GA, signaling a bold commitment to innovation and unparalleled customer satisfaction.
  • This strategic expansion highlights Formetco's commitment to investing in its future and advancing digital operations, enhancing customer success, and fostering innovation across its portfolio.
  • Formetco's CEO, Matt Xander, expressed his enthusiasm about the new facility: "We are thrilled to be launching this expansive state-of-the-art production facility.
  • This new facility represents not just a milestone for Formetco but a firm dedication to its customers—promising enduring quality, innovation, and satisfaction.

Wheelhouse DMG Adds Carissa Vega as Director of Digital Advertising

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星期一, 五月 6, 2024
Merkle, Digital, Vega, SVP, Health, Wheelhouse, Contextual advertising

SEATTLE, May 6, 2024 /PRNewswire/ -- Wheelhouse DMG, a leading digital marketing agency specializing in the healthcare and medical device industries, is pleased to announce the appointment of Carissa Vega as Director of Digital Advertising.

Key Points: 
  • SEATTLE, May 6, 2024 /PRNewswire/ -- Wheelhouse DMG, a leading digital marketing agency specializing in the healthcare and medical device industries, is pleased to announce the appointment of Carissa Vega as Director of Digital Advertising.
  • Wheelhouse DMG, a digital marketing agency, announces the appointment of Carissa Vega as Dir.
  • Vega joins Wheelhouse DMG from NewEngen, where she served as the SVP of Digital, leading their digital advertising team to new heights.
  • "We are thrilled to welcome Carissa to the Wheelhouse DMG team," said Aaron Burnett, CEO of Wheelhouse DMG.

Digital Ads Announces Expansion of Multi-Faceted Practices in Different Industries

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星期四, 四月 25, 2024
Stellar, Online, Bias, Dental, AI, Machine learning, PR, Digital, Marketing, Contextual advertising

Frederick, Maryland--(Newsfile Corp. - April 25, 2024) - Digital Ads, digital marketing agency in the USA, is thrilled to announce expansion of multi-faceted practices in different industries.

Key Points: 
  • Frederick, Maryland--(Newsfile Corp. - April 25, 2024) - Digital Ads, digital marketing agency in the USA, is thrilled to announce expansion of multi-faceted practices in different industries.
  • Through the expansion of multi-faceted practices, Digital Ads, the digital marketing agency in the USA , capitalizes on valuable data insights and data-driven decisions to promote business growth and expansion of its clients.
  • Digital Ad plans to rise to new heights with the expansion of multi-faceted practices in different industries," further adds the CEO of Digital Ads, Abi Prakash.
  • Digital Ads expansion of multi-faceted practices in different industries might play a key role in local dental SEO marketing , press release writing, and distribution.

American Kidney Fund Launches National Kidney Health Equity Media Campaign

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星期四, 四月 25, 2024
Kidney disease, University, Radio, Kidney failure, Trustee, National TV, American Kidney Fund, Pancreas transplantation, Dialysis, AKF, Contextual advertising, Eli Lilly and Company, All, Therapy, PSAS, AstraZeneca, Prevalence, Vertex Pharmaceuticals, Pharmaceutical industry

ROCKVILLE, Md., April 25, 2024 (GLOBE NEWSWIRE) -- As part of its longstanding commitment to kidney health equity, the American Kidney Fund (AKF) has launched a national media campaign aimed at bringing greater awareness of kidney disease within Black and Hispanic/Latino communities, the two groups most disproportionately affected by kidney failure in the United States.

Key Points: 
  • ROCKVILLE, Md., April 25, 2024 (GLOBE NEWSWIRE) -- As part of its longstanding commitment to kidney health equity, the American Kidney Fund (AKF) has launched a national media campaign aimed at bringing greater awareness of kidney disease within Black and Hispanic/Latino communities, the two groups most disproportionately affected by kidney failure in the United States.
  • A central piece of AKF’s Kidney Health for All™ program, this yearlong campaign focuses on prevention and disease management and will include national TV, streaming and radio PSAs, digital advertising, video in primary care doctor’s offices, and ads on billboards and public transit in metropolitan areas with high rates of kidney disease.
  • “Our message is clear: ‘We don’t just believe in Kidney Health for All – we work to achieve it,’” said LaVarne A. Burton, AKF President and CEO.
  • “Through these awareness efforts, we hope to educate Americans, particularly those in communities where rates of end-stage kidney disease are high, that dialysis is not evitable.

Agital Upgrades Its Agital Impact Platform, Introducing Sophisticated New Reporting and Analytics Capabilities

Retrieved on: 
星期二, 三月 19, 2024
Contextual advertising, Advertising, Forecasting, Comparison, Media, Digital, Data analysis, Luigi, Impact, CLV, Customer lifetime value, MMM, Marketing, Visualize, Retail

Agital Impact offers a single view of performance across more than 25 channels and platforms and provides sophisticated capabilities to make future-proof decisions through forecasting and modeling.

Key Points: 
  • Agital Impact offers a single view of performance across more than 25 channels and platforms and provides sophisticated capabilities to make future-proof decisions through forecasting and modeling.
  • Agital Impact solves these challenges by going beyond performance tracking to deliver sophisticated modeling and holistic business insights.
  • Agital Impact offers out-of-the-box advanced analytics capabilities that help companies of all sizes - from SMBs to emerging enterprises and global brands - optimize business performance through accessible, easy-to-understand insights reporting.
  • Agital Impact also introduced Visualize, a cutting-edge application that integrates presentation capabilities into Agital Impact's sophisticated analytics suite, now comprising three different applications: Inform, Visualize, and Compare.