Beat Niq

NIQ Unveils NIQ Labs to Drive Innovation and Foster Industry-Leading Talent

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星期三, 十二月 13, 2023
Technology, Marketing, Advertising, Supermarket, Communications, Artificial Intelligence, Retail, Restaurant, Bar, Consulting, Electronic Commerce, Professional Services, Search Engine Marketing, Convenience Store, Catalog, Apps, Applications, Digital Marketing, Data Analytics, Content Marketing, Online Retail, Department Stores, Business, Data Management, Other Retail, Beat Niq, Record, Acquisition, Android, Organization, Investment, KPI-driven code analysis, Full, Ecosystem, Artificial intelligence, Intelligence, Machine learning, Data collection, Discover, Retail media, Electronic Product Code, Growth, AI, IOS, Sales

Through the creation of NIQ Labs, ‘NIQ Ask Arthur’ ensures data safety and leverages the best models and tools available in this rapidly evolving emerging tech landscape.

Key Points: 
  • Through the creation of NIQ Labs, ‘NIQ Ask Arthur’ ensures data safety and leverages the best models and tools available in this rapidly evolving emerging tech landscape.
  • "Introducing 'NIQ Ask Arthur' marks an exhilarating milestone for NIQ Labs and the Discover platform.
  • "NIQ Labs, driven by an agile and entrepreneurial spirit, aims to leverage AI and emerging technologies," said Jim Peck, CEO of NIQ.
  • Product Attribution: Within NIQ Labs, the Product Coding pillar is led by an expert leveraging extensive experience to drive innovation.

Elizabeth Buchanan Appointed President of North America Business at NIQ

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星期一, 十二月 4, 2023
Food, Beverage, Home Goods, Women, Fashion, Retail, Men, Software, Catalog, Consumer, Discount, Variety, Professional Services, Data Management, Department Stores, Technology, Data Analytics, Marketing, Other Retail, Content Marketing, Communications, Beat Niq, World Business Chicago, Cradles to Crayons, Class, CPG, Technical Guidelines Development Committee, Cradle (bed), Customer success, Management, Entertainment, Crayon, Chicago Humanities Festival

NIQ, the global leader in consumer analytics and market intelligence, proudly announces the appointment of Elizabeth Buchanan as the new President of its North American business.

Key Points: 
  • NIQ, the global leader in consumer analytics and market intelligence, proudly announces the appointment of Elizabeth Buchanan as the new President of its North American business.
  • "I am thrilled to continue my journey with NIQ as the President of North America.
  • NIQ's pioneering leadership in the CPG industry and its relentless pursuit of technological advancements solidify its position as an industry leader,” said Elizabeth Buchanan, incoming President of North America, NIQ.
  • "Elizabeth Buchanan’s appointment as the President of our North American business signifies a pivotal moment for NIQ," stated Tracey Massey, COO of NIQ.

NIQ Revolutionizes Insights with New Measurement of Sales in TikTok Shop

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星期二, 十月 17, 2023
Social Media, Cosmetics, Influencer, Retail, Content Marketing, Other Communications, Technology, Marketing, Advertising, Communications, Professional Services, Online Retail, Digital Marketing, Data Analytics, Fashion, Senior, Ecosystem, CPG, Rakuten, Beat Niq, Social media, Internet celebrity, Beauty, Consumer

NIQ, the global leader in measurement and data analytics, is excited to unveil its groundbreaking measurement of sales in TikTok Shop.

Key Points: 
  • NIQ, the global leader in measurement and data analytics, is excited to unveil its groundbreaking measurement of sales in TikTok Shop.
  • "We are excited to launch our new measurement of sales in TikTok Shop," said John Busardo, Senior Vice President and Beauty & OTC Vertical Lead, NIQ.
  • Our new measurement will provide them with the insights they need to make informed decisions about their TikTok Shop strategies."
  • The new measurement of sales across CPG categories in TikTok Shop will be available to NIQ clients on both the Rakuten and Omnisales platforms in October 2023.

NIQ Expands Data Sharing within the Connect Platform with Snowflake

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星期二, 九月 19, 2023
Technology, Electronic Commerce, Professional Services, Digital Marketing, Data Analytics, Other Retail, Content Marketing, Marketing, Business, Communications, Software, Retail, Internet, Data Management, Supply Chain Management, Online Retail, Artificial Intelligence, Cloud, Connect, Agility, Paramount, Final good, Organization, Machine learning, Beat Niq, Growth, Environment, Behavior, Sales, Video game, Snowflake

NIQ , the global leader in consumer intelligence, is pleased to announce the NIQ Connect platform capabilities have now expanded to use Snowflake Secure Data Sharing.

Key Points: 
  • NIQ , the global leader in consumer intelligence, is pleased to announce the NIQ Connect platform capabilities have now expanded to use Snowflake Secure Data Sharing.
  • Secure Data Sharing: Availability through Snowflake facilitates near real-time data sharing, enabling businesses to access and query NIQ's data instantaneously.
  • Scalability and Flexibility: NIQ’s Connect platform with Snowflake Secure Data Sharing is designed to scale effortlessly with the growing data needs of businesses.
  • The collaboration between NIQ and Snowflake represents a transformative step in the world of data sharing and will shape the future of data analytics.

NIQ to expand availability of NIQ’s Activate platform on Google Cloud Marketplace

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星期三, 八月 30, 2023
Food, Beverage, Home Goods, Fashion, Cosmetics, Retail, Convenience Store, Software, Online Retail, Luxury, Discount, Variety, Data Management, Department Stores, Technology, Restaurant, Bar, Other Retail, Wine & Spirits, Tobacco, Supermarket, Specialty, Cloud, Rationalization, Software as a service, Infrastructure, Assortment, Customer analytics, Activate, Category, Customer insight, Active Platform, BigQuery, Full View, Google Cloud, Beat Niq, AI, Network equipment provider

NIQ, the leading global provider of measurement and analytics, today announced the Activate Platform will be available on Google Cloud and available on the Google Cloud Marketplace this Fall .

Key Points: 
  • NIQ, the leading global provider of measurement and analytics, today announced the Activate Platform will be available on Google Cloud and available on the Google Cloud Marketplace this Fall .
  • “We are excited to partner with Google Cloud to make our Activate Platform available on Google Cloud and Google Cloud Marketplace,” said Jamie Clarke, Head of North America Retail, NIQ.
  • The first two modules (Category & Customer Insights, and Personalization), of the Activate Platform on Google Cloud Marketplace will be available in the fall of 2023.
  • The platform will be fully integrated with Google Cloud products, such as BigQuery, Dataproc, and Cloud Dataflow.

NIQ Announces Winner of Inaugural Founders Pitch Slam Competition

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星期四, 六月 8, 2023
Content Marketing, Public Relations, Investor Relations, Marketing, Advertising, Communications, Professional Services, Digital Marketing, Data Analytics, Search Engine Optimization, Influencer, CPG, Values-based innovation, Vegetable, Splendor, GM, Beat Niq, SVP, Condiment, Exploration, Amusement park, Fast food, Dokkaebi

NIQ, a leading provider of innovative data and analytics solutions, is thrilled to announce the winner of its first annual NIQ Founders Pitch Slam competition.

Key Points: 
  • NIQ, a leading provider of innovative data and analytics solutions, is thrilled to announce the winner of its first annual NIQ Founders Pitch Slam competition.
  • "We are honored to be crowned the inaugural NIQ Founders Pitch Slam competition winners.
  • In-kind prizes included coveted access to NIQ's Byzzer Activate platform (comprising NIQ Omnisales data and selected analytics), NIQ Brand Score, NIQ Price Explorer technology, BASES Innovation Measurement services, and NIQ Consultant hours.
  • For further information, including eligibility details and the application process for the NIQ Founders Pitch Slam competition, please visit the NIQ website at niq.com/pitchslam .

NIQ to Host Consumer 360® Event to Deliver the Full View (TM) of the Consumer Landscape

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星期二, 四月 25, 2023
Apps, Applications, Technology, Security, Professional Services, Software, Networks, Data Analytics, Data Management, Supply Chain Management, Retail, Vincent Hanna, Senior, CPG, Perdue Farms, Full View, JW Marriott Hotels, Beat Niq, E-commerce, Conference, Nursing, Growth

NIQ, the global leader in consumer intelligence, is set to host its highly anticipated 2023 Consumer 360® (C360) event, June 6-8, 2023, at the JW Marriott LA Live in Los Angeles.

Key Points: 
  • NIQ, the global leader in consumer intelligence, is set to host its highly anticipated 2023 Consumer 360® (C360) event, June 6-8, 2023, at the JW Marriott LA Live in Los Angeles.
  • NIQ’s annual signature event will feature keynote presentations by industry experts, panel discussions, and interactive sessions focusing on innovative solutions for consumer insights, marketing strategies, and business growth.
  • "At NIQ, we are committed to helping businesses succeed in today's dynamic market environment,” said Tracey Massey, COO of NIQ.
  • To register or for more information, visit the event website https://nielseniq.com/global/en/events/2023/c360-pathways-to-growth/.