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Discount Tire and Major League Soccer Announce Multiyear Partnership in the U.S.

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星期五, 四月 26, 2024

NEW YORK and SCOTTSDALE, Ariz., April 26, 2024 /PRNewswire/ -- Discount Tire, a leading retailer of tires and wheels, and Major League Soccer (MLS) today announced a new multiyear partnership in the U.S. Through this agreement, Discount Tire will be named the official tire retailer of MLS, the MLS All-Star Game presented by Target, and MLS Cup presented by Audi.

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NEW YORK and SCOTTSDALE, Ariz., April 26, 2024 /PRNewswire/ -- Discount Tire, a leading retailer of tires and wheels, and Major League Soccer (MLS) today announced a new multiyear partnership in the U.S.
Through this agreement, Discount Tire will be named the official tire retailer of MLS, the MLS All-Star Game presented by Target, and MLS Cup presented by Audi.
As part of this multiyear partnership, Discount Tire will integrate into MLS broadcasts and advertise on MLS Season Pass and FOX, feature in-stadium promotions, offer customer sweepstakes, and execute grassroots marketing and community outreach programs at many of Discount Tire's 1,200 stores across 39 states.
"As a longtime fan that has witnessed the tremendous growth and interest in soccer in the U.S., I couldn't be more excited than to have Discount Tire named the Official Tire Retailer of MLS," said Michael Zuieback, executive chairman at Discount Tire.

Global Potato Chip Icon LAY'S® Teams Up with Soccer Icon Lionel Messi for Reveal of New Soccer Rally Cry: 'Oh-Lay's, Oh-Lay's, Oh-Lay's, Oh-Lay's'

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星期二, 四月 16, 2024

Sweepstake, Snack, Chip shot, Social media, PepsiCo, Lay, Hand, Collection, Leagues Cup, Singing, Television, Football, Marketing, Poultry farming

PLANO, Texas, April 16, 2024 /PRNewswire/ -- Soccer season is in full swing and fans around the country are getting together to enjoy games, LAY'S® potato chips in hand, singing the beloved "Olé" chant after every goal. Now, the iconic potato chip brand is giving fans a few extra reasons to cheer this season with help from none other than the soccer G.O.A.T, Lionel Messi, in a way only he and Lay's can. Together, the two global icons invite fans to embrace a new rally cry – "Oh-Lay's" – with the debut of a catchy new campaign and the launch of exclusive, collectible-worthy Lay's bags to mark Messi's first chip shot goal this year.

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Messi's love of Lay's and the game encourages soccer fans worldwide to join in with chants of "Oh-Lay's, Oh-Lay's, Oh-Lay's, Oh-Lay's."
To get consumers in on the action, America's favorite potato chip brand is celebrating an "Oh-Lay's" anthem-worthy soccer moment that has 'chip' in its name – the "chip shot" goal.
Within 48 hours of Messi scoring his first chip shot goal of the season, Lay's will kick off the social media sweepstakes.
Celebrate Lay's summer of soccer by grabbing a bag of Lay's potato chips at retailers nationwide or Snacks.com .

SIMONE BILES, JAMAL MURRAY AND COCO GAUFF LEAD THE NOMINATIONS FOR 2024 LAUREUS WORLD SPORTS AWARDS

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星期一, 二月 26, 2024

London, Feb. 26, 2024 (GLOBE NEWSWIRE) -- Laureus, the global organization that uses the power of sport to change the world, today announced nominations for the prestigious Laureus World Sports Awards.

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London, Feb. 26, 2024 (GLOBE NEWSWIRE) -- Laureus, the global organization that uses the power of sport to change the world, today announced nominations for the prestigious Laureus World Sports Awards.
Florida surfer Caroline Marks is nominated for the Laureus World Action Sportsperson Award after winning her first world title.
The Laureus World Sports Awards also honour the work of over 300 programmes supported globally by Laureus Sport for Good, using the power of sport to change the world.
For more information, editorial imagery and the full list of Laureus World Sports Awards Nominees, click here .

MAJOR LEAGUE SOCCER ANNOUNCES PARTNERSHIP WITH ICONIC AUDIO BRAND BEATS

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星期一, 二月 19, 2024

NEW YORK, Feb. 19, 2024 /PRNewswire/ -- Major League Soccer (MLS) and Beats by Dr. Dre (Beats), the iconic audio brand, today announced a global agreement that designates Beats as the official consumer audio products partner of MLS.

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NEW YORK, Feb. 19, 2024 /PRNewswire/ -- Major League Soccer (MLS) and Beats by Dr. Dre (Beats), the iconic audio brand, today announced a global agreement that designates Beats as the official consumer audio products partner of MLS.
As part of the multi-year agreement, MLS clubs will receive custom Beats headphones exclusively created for the teams.
MLS players will also be featured in Beats' brand marketing campaigns that will be amplified on both Beats and MLS' platforms.
"Major League Soccer is proud to partner with Beats, a global culture driver, during this period of growth for our League and our sport in North America," said Camilo Durana, MLS EVP Apple Partnership, Properties and Events.

Leagues Cup 2024 Unveils New Tournament Format and Groups for second edition of MLS vs LIGA MX Competition

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星期三, 一月 31, 2024

NEW YORK AND MEXICO CITY, Jan. 31, 2024 /PRNewswire/ -- Major League Soccer (MLS) and LIGA MX announced the format and groups for Leagues Cup 2024, the second edition of the international soccer competition featuring all 47 clubs from Canada, Mexico, and the United States. The month-long tournament, which will crown a winner among MLS and LIGA MX clubs, will unfold from July 26 to August 25, 2024, setting the stage for historic and emerging North American club rivalries.

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NEW YORK AND MEXICO CITY, Jan. 31, 2024 /PRNewswire/ -- Major League Soccer (MLS) and LIGA MX announced the format and groups for Leagues Cup 2024, the second edition of the international soccer competition featuring all 47 clubs from Canada, Mexico, and the United States.
Moving forward, the tournament will introduce a tiered Leagues Cup Ranking system, as well as hubs for the highest-ranked LIGA MX clubs.
The Leagues Cup ranking will be strictly based on combined MLS and LIGA MX club performance based on points in the last 34 regular season matches.
This new format, based on the Leagues Cup Ranking, was a joint collaborative effort of the Leagues Cup Organizing Committee, comprising representatives from Leagues Cup, and both MLS and LIGA MX leadership.

EQS-News: STAIDIUM U.S. TO PARTICIPATE IN PIONEERING MLS INNOVATION LAB FROM MAJOR LEAGUE SOCCER

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星期六, 一月 13, 2024

Officially kicked off in December at MLS NEXT FEST in Arizona, MLS Innovation Lab is the latest initiative from Major League Soccer, which has been recognized as a global leader in innovation.

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Officially kicked off in December at MLS NEXT FEST in Arizona, MLS Innovation Lab is the latest initiative from Major League Soccer, which has been recognized as a global leader in innovation.
The League’s forward-thinking approach is the driver behind the creation of MLS Innovation Lab.
"Major League Soccer strives to be the front porch of innovation for the sports industry," said Gary Stevenson, Deputy Commissioner of MLS and President of Soccer United Marketing.
For more information on MLS Innovation Lab, or to be considered for the program in the future, visit MLSsoccer.com/InnovationLab

MAJOR LEAGUE SOCCER LAUNCHES PIONEERING MLS INNOVATION LAB

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星期四, 一月 11, 2024

NEW YORK, Jan. 11, 2024 /PRNewswire/ -- Major League Soccer (MLS) today announced the launch of MLS Innovation Lab, a program designed to shape the future of sports through the identification of cutting-edge startups and advanced technologies to help develop the next generation of athletes, enhance the fan experience and drive continued growth for the League and its Clubs. MLS Innovation Lab is the latest initiative from Major League Soccer, which has been recognized as a global leader in innovation.

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MLS Innovation Lab is the latest initiative from Major League Soccer, which has been recognized as a global leader in innovation.
This forward-thinking approach by MLS is the driver behind the creation of MLS Innovation Lab.
MLS Innovation Lab gives companies the chance to test their products in real-world environments throughout the MLS ecosystem including MLS NEXT FEST, Generation adidas Cup, MLS NEXT Cup and the MLS NEXT All-Star Game presented by Allstate, among others.
"Major League Soccer strives to be the front porch of innovation for the sports industry," said Gary Stevenson, Deputy Commissioner of MLS and President of Soccer United Marketing.

Major League Soccer and STN Video Sign Multi-Year Agreement Extension

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星期三, 九月 27, 2023

Online, Business development, Major League Soccer, Smart, Digital, League, Business, Leagues Cup, Sport, Online video platform, STN, Football, Video game, MLS

NEW YORK, Sept. 27, 2023 /PRNewswire/ - STN Video , North America's leading independent Online Video Platform for publishers that care about user experience and content, announced today a multi-year content distribution agreement renewal with Major League Soccer (MLS).

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NEW YORK, Sept. 27, 2023 /PRNewswire/ - STN Video , North America's leading independent Online Video Platform for publishers that care about user experience and content, announced today a multi-year content distribution agreement renewal with Major League Soccer (MLS).
In addition to access to great video content, STN Video publishing partners will now have access to thousands of articles that cover all aspects of the League, which are all written by MLS.
"Our continued work with STN Video helps us reach more new and existing fans of the League, while providing fans opportunities to connect with their favorite players and clubs".
"Major League Soccer provides one of the most exciting products in all of sports," says Yarko Petryshyn, Director of Business Development at STN Video.

SOUTH FLORIDA-BASED POWERHOUSES ROYAL CARIBBEAN AND INTER MIAMI CF ANNOUNCE UNPRECEDENTED PARTNERSHIP

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星期五, 八月 25, 2023

Freedom, Heart, Royal Caribbean Group, Partnership, Club, DRV, Life, Royal Caribbean International, Adventure, DRV PNK Stadium, LED, Leagues Cup, Inter Miami CF, Royal Caribbean, Sport, Family, Drug

MIAMI, Aug. 25, 2023 /PRNewswire/ -- Royal Caribbean International and Inter Miami CF have joined forces in an unprecedented, multiyear partnership that will combine the passion and commitment of the respective powerhouses in vacations and sports.

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MIAMI, Aug. 25, 2023 /PRNewswire/ -- Royal Caribbean International and Inter Miami CF have joined forces in an unprecedented, multiyear partnership that will combine the passion and commitment of the respective powerhouses in vacations and sports.
"Royal Caribbean started in Miami more than 50 years ago, and we have always had heart and passion for our community," said Jason Liberty, president and CEO, Royal Caribbean Group.
"We are proud to partner with Royal Caribbean, an iconic Miami brand," said Inter Miami CF Managing Owner Jorge Mas.
"Royal Caribbean and Inter Miami have won the hearts and minds of fans from around the world," said Kara Wallace, senior vice president and chief marketing officer, Royal Caribbean International.

Netspend Launches New X World Wallet™ During Inaugural Leagues Cup Soccer Tournament

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星期五, 七月 21, 2023

Netspend today announced its new X World Wallet™ multicurrency travel wallet and payments super app will take centerstage as the official debit card of Leagues Cup in a campaign to run throughout the inaugural tournament.

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Netspend today announced its new X World Wallet™ multicurrency travel wallet and payments super app will take centerstage as the official debit card of Leagues Cup in a campaign to run throughout the inaugural tournament.
The launch of X World Wallet™ follows within three months of Netspend’s acquisition by Rêv Worldwide and Searchlight Capital Partners and its recently announced partnership with Leagues Cup.
Click here for Netspend X World Wallet™ assets for Leagues Cup 2023.
To watch the X World Wallet™ 30-second video spots airing during Leagues Cup 2023, click here .