SMARTLY.IO

Smartly.io “State of Social Advertising Report” Reveals Increased Multi-Platform Approach and Need for Automation

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星期二, 一月 11, 2022
Marketing, Advertising, Communications, Technology, Social Media, Software, Research, Social advertising, Dance Smartly, Organization, Travel, Social, Growth, Social media, Creativity, Automation, Marketing, CPG, YouTube, E-commerce, Twitter, Budget, Pinterest, Tutoring, Sales, Public relations, Instagram, Facebook, TikTok, the Study, Smartly.io, THE STUDY, SMARTLY.IO

Smartly.ios third annual State of Social Advertising Report surveyed 100 leaders across the eCommerce, retail, gaming, travel and financial services industries.

Key Points: 
  • Smartly.ios third annual State of Social Advertising Report surveyed 100 leaders across the eCommerce, retail, gaming, travel and financial services industries.
  • The report examined year-over-year findings while exploring new trends that will continue to inform social advertising and marketing plans in 2022.
  • With todays consumers using an average of eight social media platforms , a multi-platform approach is essential for long-term success.
  • Compounding this issue, 69% of respondents said they are not currently using automation technology for social media advertising creation.

Smartly.io Acquires Ad-Lib.io to Expand Creative Technology Across Channels

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星期三, 一月 5, 2022
Marketing, Data Management, Advertising, Communications, Technology, Software, Acquisition, Deliveroo, Workflow, Social media, Software as a service, TikTok, CEO, CTV, Instagram, Texas Tech University College of Media & Communication, Automation, Partnership, Creativity, Pinterest, YouTube, Google, Solution, Industry, Communication, Connective tissue, Dance Smartly, Sales, Public relations, Nestlé, Facebook, Ad-Lib.io, Smartly.io, AD-LIB.IO, SMARTLY.IO

The industry is seeing a growing demand for solutions that bring creative and media closer together across all channels.

Key Points: 
  • The industry is seeing a growing demand for solutions that bring creative and media closer together across all channels.
  • The past two years have proven that creative technology has become the most important lever for driving digital advertising performance, said Kristo Ovaska, CEO and co-founder, Smartly.io.
  • The Smartly.io and Ad-Lib.io solution will provide the connective tissue to maximize creative effectiveness, media buying and creative intelligence."
  • We connect creative and media workflows using intelligent automation, making it easy and fast to produce and optimize relevant ad creative across all digital channels.

 Smartly.io Survey: 52% of Consumers Find Gift Inspiration from Social Media Ads

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星期二, 九月 28, 2021
Other Consumer, Home Goods, Retail, Other Technology, Software, Internet, Online Retail, Consumer, Data Management, Social Media, Technology, Search Engine Optimization, Search Engine Marketing, Other Communications, Marketing, Other Retail, Advertising, Communications, Online, Dance Smartly, Social media, Goal, Instagram, Behavior, Privacy, Pinterest, Attitude, Environment, CMO, Creativity, Automation, Research, VP, DIY, Retail, Online shopping, Marketing, the Study, Smartly.io, THE STUDY, SMARTLY.IO

Conducted by Dynata, the survey of 1,000 U.S. consumers reveals that more than half (52%) of respondents have found inspiration for a gift idea from a social media ad, while 42% say theyve purchased a gift directly from a social ad.

Key Points: 
  • Conducted by Dynata, the survey of 1,000 U.S. consumers reveals that more than half (52%) of respondents have found inspiration for a gift idea from a social media ad, while 42% say theyve purchased a gift directly from a social ad.
  • Specifically, 57% of respondents say they are open to making holiday gift purchases directly via a social media ad this holiday season.
  • According to Smartly.ios 2020 holiday survey , 30% of U.S. consumers said they were planning to purchase gifts from social media ads during the holiday season.
  • Additionally, last years survey findings showed 34% of consumers who have purchased holiday gifts via social media ads clicked an ad on Facebook.

Smartly.io Survey Finds 87% of Consumers Will Continue Online Shopping Behaviors, Spurred by Upticks in Pandemic

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星期二, 八月 17, 2021
Technology, Other Retail, Marketing, Communications, Software, Internet, Social Media, Search Engine Marketing, Retail, Online Retail, Creativity, Automation, Collection, Pinterest, Social media, Vaccination, VP, Research, Restaurant, CMO, Privacy, Travel, Instagram, COVID-19, Online shopping, Retail, the Study, Smartly.io, THE STUDY, SMARTLY.IO

A staggering 87% of respondents said they plan to continue shopping online, despite eased restrictions and physical retailers re-opening.

Key Points: 
  • A staggering 87% of respondents said they plan to continue shopping online, despite eased restrictions and physical retailers re-opening.
  • Conducted by Dynata, the survey of 1,000 U.S. consumers explored new spending patterns, as well as consumers attitudes and behaviors toward e-commerce, digital ads, and data privacy.
  • As platform usage skyrocketed over the past year+, digital advertising on social platforms had and will continue to have a critical role in driving consumers to make purchases.
  • Weve seen a clear appetite for online shopping among consumers, which poses both a challenge and an opportunity for brands to evolve their social media advertising strategies.

Smartly.io Acquires Viralspace.ai, Bringing AI-Powered Creative Insights to Social Media Advertising Platform

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星期二, 五月 18, 2021
Software, Social media, Search engine marketing, Marketing, Advertising, Data management, Communications, Technology, Mental processes, Articles, Thought, Communication design, Advertising, Creative technology, Creativity, Smartly.io, Viralspace.ai, SMARTLY.IO, VIRALSPACE.AI

b'Smartly.io today announced it has acquired Viralspace.ai, a fast-growing startup in artificial intelligence-driven creative optimization for digital advertising.

Key Points: 
  • b'Smartly.io today announced it has acquired Viralspace.ai, a fast-growing startup in artificial intelligence-driven creative optimization for digital advertising.
  • Viralspace.ai, which was built by Stanford University graduates Hiro Tien, Apoorva Dornadula, and Michelle Lu, uses AI to replace guesswork with data-driven decisions.
  • \xe2\x80\x9cWhen the algorithms brands have long relied on are failing them, creative becomes an increasingly valuable lever to pull.
  • Learn more about Smartly.io\xe2\x80\x99s capabilities and how Viralspace.ai expands its digital advertising offerings \xe2\x80\x94building a best-in-class platform for creative and performance marketers.\nPowering beautifully effective ads, Smartly.io automates every step of social advertising to unlock greater performance and creativity.

Smartly.io Reveals Key Insights for Social Advertising Post-pandemic

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星期四, 四月 29, 2021
Software, Social media, Search engine marketing, Marketing, Advertising, Data management, Communications, Technology, Marketing, Communication design, Advertising, Social media, Articles, Consumer confidence index, Social advertising, Dynata, Brand, the Study, Smartly.io, THE STUDY, SMARTLY.IO

Conducted by Dynata, the global survey of 1,000 consumers in the U.S., UK, Germany, and Australia, explored consumer sentiment around social media today -- lending insights for brands to consider for their advertising strategies.\nNow more than ever, brands are seeking ways to stay relevant.

Key Points: 
  • Conducted by Dynata, the global survey of 1,000 consumers in the U.S., UK, Germany, and Australia, explored consumer sentiment around social media today -- lending insights for brands to consider for their advertising strategies.\nNow more than ever, brands are seeking ways to stay relevant.
  • According to the Smartly.io survey, consumers are still relying on social media to stay in touch.
  • Specifically, more than half (56%) of global respondents and 64% of those in the UK said they are using social media to connect with friends and family.\nFacebook remains the most popular social media platform.
  • The survey was conducted in March 2021.\nPowering beautifully effective ads, Smartly.io automates every step of social advertising to unlock greater performance and creativity.