Game day | Jotup

STōK COLD BREW COFFEE UNVEILS FIRST-EVER BIG GAME AD FEATURING WREXHAM AFC AND WORLD-RENOWNED ACTOR SIR ANTHONY HOPKINS

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星期五, 二月 2, 2024

Coffee, Glass, Wrexham A.F.C., Big Game, Cold brew coffee, Cold brew, Season, Collegiate summer baseball, Fire, Club, Moving, Danone North America, Football, Ideation, Marketing, Red Dragon, Game day, Face

BROOMFIELD, Colo., Feb. 2, 2024 /PRNewswire/ -- STōK Cold Brew Coffee is all about bold moves, and this year during the Big Game, the brand is shamelessly challenging traditional American football culture. As the official stadium sponsor of Wrexham AFC, owned by Rob McElhenney and Ryan Reynolds, STōK Cold Brew Coffee is bringing the hype of football (um, soccer?) to America's biggest sports stage. What better way to celebrate the Welsh football team's success and ambition of reaching the Premier League?

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BROOMFIELD, Colo., Feb. 2, 2024 /PRNewswire/ -- STōK Cold Brew Coffee is all about bold moves, and this year during the Big Game, the brand is shamelessly challenging traditional American football culture.
As the official stadium sponsor of Wrexham AFC, owned by Rob McElhenney and Ryan Reynolds, STōK Cold Brew Coffee is bringing the hype of football (um, soccer?)
"People are used to seeing brew commercials during the Big Game, but I don't think they expect it to be cold brew, let alone a cold brew coffee brand celebrating a Welsh soccer team," said Brittney Polka, Vice President of Ready-to-Drink Beverages at Danone North America and lead for STōK Cold Brew Coffee.
Partnering with Sir Anthony Hopkins to bring Wrexham AFC to [American] football's biggest stage is exactly the kind of bold act fans have come to expect from STōK."

Silk® Teams Up with Actor and Superdad Jeremy Renner for Big Game Debut, Bringing Plant-Based Goodness to One of Sports' Biggest Stages

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星期五, 二月 2, 2024

BROOMFIELD, Colo., Feb. 2, 2024 /PRNewswire/ -- Silk is celebrating the power of plants – just in time for Game Day. This year, America's #1 plant-based brand1 is making its debut at the Big Game to show people how starting your day with Silk can make you feel good. The brand is on a mission to democratize access to plant-based – making it accessible and approachable for consumers – and what better way to do so than showing up on one of sports' biggest stages with a fun and approachable nutrition-forward message? To bring its debut campaign to life, Silk partnered with Jeremy Renner – the action hero actor who has made a superhuman comeback – alongside his daughter Ava. Through a fun morning routine filled with moves, grooves and stunts, Renner demonstrates how incorporating Silk into your diet can help anyone, anywhere, feel "planty" good.

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This year, America's #1 plant-based brand1 is making its debut at the Big Game to show people how starting your day with Silk can make you feel good.
To bring its debut campaign to life, Silk partnered with Jeremy Renner – the action hero actor who has made a superhuman comeback – alongside his daughter Ava.
Through a fun morning routine filled with moves, grooves and stunts, Renner demonstrates how incorporating Silk into your diet can help anyone, anywhere, feel "planty" good.
"I'm excited to make my Big Game debut alongside Silk and my daughter, Ava," said Renner.

IT'S A 'HARD KNOCK LIFE' FOR GIRLS IN SPORTS - NEW GAME DAY AD FROM DOVE AIMS TO KEEP GIRLS IN THE GAME WITH BODY CONFIDENT SPORT PROGRAM AFTER FINDING 45% OF GIRLS DROP OUT DUE TO LOW BODY CONFIDENCE

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星期五, 二月 2, 2024

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ENGLEWOOD CLIFFS, N.J., Feb. 2, 2024 /PRNewswire/ -- New Game Day commercial from beauty brand Dove shows it's not the knocks that stop girls from playing sports, it's low body confidence. The new ad marks the first time since 2006 that the brand will make an appearance during football's biggest night, with an important message about boosting self-esteem in young athletes. The 30-second ad - broadcasting in the first quarter of the Big Game - provides a new twist on the Broadway classic, 'It's the Hard Knock Life,' illuminating the pervasive issue of low body confidence among young girls, which stops them from playing the sports they love.

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"As a champion of self-esteem for girls, Dove is committed to providing tools and resources like Body Confident Sport to help them stay confident in the activities that are important to them.
Venus recently teamed up with Dove for the launch of the Body Confident Sport program in October.
I'm honored to work alongside Dove to further their mission of empowering girls and making sports a place where all girls feel confident."
The Body Confident Sport program aims to reach one million young people annually, and is one of many resources from the Dove Self-Esteem Project.

OIKOS® Returns to Football's Biggest Stage with New Spot 'Hold My OIKOS' Pairing Funny-Man Martin Lawrence with Muscle-Man Shannon Sharpe to Harness the Power of Protein

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星期三, 一月 31, 2024

Partnership, GM, NFL, Athlete, Danone North America, Big Game, Social media, National Football League, Game day, Sale, Oikos, App, Golf, OIKOS, Video game

WHITE PLAINS, N.Y. and BROOMFIELD, Colo., Jan. 31, 2024 /PRNewswire/ -- As the top teams demonstrate their strength on the gridiron during this year's Big Game, OIKOS is showing up for its fifth year in a row reinforcing strength through its protein-packed snacking choices. In partnership with Hollywood leading actor and comedian Martin Lawrence and football Hall of Famer and media personality Shannon Sharpe, OIKOS is refreshing the age-old punchline 'Hold my beer' with its own take –" Hold My OIKOS"–that puts strength at the center. The dynamic duo helps convey OIKOS' key truth that while athletes require strength for peak performance, everyday individuals also need strength for their lives.

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The dynamic duo helps convey OIKOS' key truth that while athletes require strength for peak performance, everyday individuals also need strength for their lives.
In the brand's latest spot, directed by the widely acclaimed Wayne McClammy, Lawrence and Sharpe are out for a friendly game of golf—that is until they submerge their cart in a hazard.
But have no fear, OIKOS' lineup of protein-packed snacks is there to help fuel their strength and save the day.
"While our spot is airing during the Big Game, this isn't just about Game Day strength for us.

Raise the Bar at Home with Diageo's Astral Margarita - The Latest Addition to The Cocktail Collection, Perfectly Crafted for The Big Game and Beyond

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星期三, 一月 31, 2024

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NEW YORK, Jan. 31, 2024 /PRNewswire/ -- Diageo is shaking up the cocktail scene with the launch of the Astral Margarita, the sixth and latest offering in its popular line of ready-to-serve cocktails, The Cocktail Collection. This news arrives on the heels of the Astral Margarita's recent recognition at the prestigious San Francisco World Spirits Competition (2023), where it was awarded a Double Gold medal rating—an accolade achieved by very few spirits entries. The Astral Margarita now joins the ranks of the already acclaimed collection, which includes the Ketel One Espresso Martini, the Ketel One Cosmopolitan, the Bulleit Old Fashioned, the Bulleit Manhattan, and the Tanqueray Negroni. The new serve promises to deliver cocktail fans yet another bartender-quality classic - no mixology skills needed - perfectly timed for escaping the winter doldrums and gearing up for spring cocktailing.

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The new serve promises to deliver cocktail fans yet another bartender-quality classic - no mixology skills needed - perfectly timed for escaping the winter doldrums and gearing up for spring cocktailing.
The Astral Margarita promises to swiftly delight hosts, guests, and drinks enthusiasts alike.
Instead of being tethered to the bar searching for ingredients and tools, consumers 21+ can now simply open, pour, and serve the popular cocktail at home.
For more information on The Cocktail Collection, including where to purchase, visit thecocktailcollection.com or follow along @thecocktailcollection , and remember to please open, pour, and serve responsibly.

Coors Light® Brings Chill to the Big Game with Return of Iconic Beer Train

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星期二, 一月 23, 2024

Light, Game day, Molson Coors, CTV, TSN, Coors Light, Big Game, Growth, Beer

The Coors Light Chill Train is officially here, and this year it’s starring in Coors Light’s first-ever bespoke Big Game ad in Canada.

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The Coors Light Chill Train is officially here, and this year it’s starring in Coors Light’s first-ever bespoke Big Game ad in Canada.
The Chill Train will be leaving its mark across the country bringing ‘chill’ wherever it goes as it embarks on an ultra-high-speed “journey” to the Big Game.
In 2005, Coors Light’s iconic train made its debut, bringing ‘chill’ across North America.
“We are ecstatic to bring back the iconic Coors Light train and introduce the Chill Train to the next generation of fans,” said Leslie Malcolm, Vice President Marketing, Canada, Molson Coors Beverage Company.

MEDIA ALERT: Game Day Standard Launch Event for Educational Equity

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星期二, 一月 23, 2024

Pete, Partnership, Game day, Philadelphia Eagles, Entertainment

Launch event for Game Day Standard, a re-branded Philly Standard beer, in a partnership aimed at supporting educational equity in Philadelphia through the Chris Long Foundation's EdZone initiative.

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Launch event for Game Day Standard, a re-branded Philly Standard beer, in a partnership aimed at supporting educational equity in Philadelphia through the Chris Long Foundation's EdZone initiative.
The event will feature appearances by Chris Long, two-time Super Bowl Champion and former Philadelphia Eagles defensive end, alongside representatives from Yards Brewing Co. and Chickie's & Pete's.
A portion of the proceeds from Game Day Standard sales will directly support the essential needs program of EdZone in Philadelphia.
Game Day Standard will subsequently be available at all full-service Chickie's & Pete's locations.

Tostitos® and Kirk Cousins Suit Up to Serve the Meal of a Lifetime at Super Bowl LVIII Pop-Up Restaurant, Tost by Tostitos

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星期四, 一月 18, 2024

Minnesota Vikings, Taste, Super Bowl LVIII, Tost, PEP, Lunch, Game day, Dinamita, Super Bowl, PepsiCo, VIP, Love, Travel, Brooklyn Bridge, Frito-Lay, Cheetos, Marketing, NFL, Restaurant

PLANO, Texas, Jan. 18, 2024 /PRNewswire/ -- Tostitos® – the Official Chip & Dip of the NFL – is heading to Super Bowl LVIII and opening the doors once again to its limited-time culinary experience, Tost by Tostitos. This year, Tostitos is upping the ante in Las Vegas with a once-in-a-lifetime opportunity for football fans and foodies alike to have their meal prepared and served by Minnesota Vikings' quarterback, Kirk Cousins.

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This year, Tostitos is upping the ante in Las Vegas with a once-in-a-lifetime opportunity for football fans and foodies alike to have their meal prepared and served by Minnesota Vikings' quarterback, Kirk Cousins.
One lucky fan will win the jackpot of the ultimate Super Bowl experience, including travel and accommodations to Las Vegas, a pair of tickets to Super Bowl LVIII and a VIP reservation at Tost by Tostitos with tableside service by Cousins, Vegas style.
Limited reservations for a complimentary meal at Tost by Tostitos are open today and available at www.tostbytostitos.com .
In addition to Tost by Tostitos, Frito-Lay is bringing even more to Las Vegas with an immersive fan experience at the Frito-Lay Chip Strip .

2024 UCA & UDA COLLEGE CHEERLEADING AND DANCE TEAM NATIONAL CHAMPIONSHIP HONORS TOP TEAMS

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星期二, 一月 16, 2024

MEMPHIS, Tenn., Jan. 16, 2024 /PRNewswire/ -- Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce that the University of Central Florida, University of South Florida, and University of Memphis cheerleading teams, and Louisiana State University, The Ohio State University, and University of Minnesota dance teams, among others, secured first place finishes at the 2024 UCA and UDA College Cheerleading and Dance Team National Championship, respectively. The elite competition, produced by the Universal Cheerleaders Association (UCA) and Universal Dance Association (UDA), took place on January 12-14, 2024 at the ESPN Wide World of Sports Complex at The Walt Disney World® Resort.

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The elite competition, produced by the Universal Cheerleaders Association (UCA) and Universal Dance Association (UDA), took place on January 12-14, 2024 at the ESPN Wide World of Sports Complex at The Walt Disney World® Resort.
Last week, college cheerleading and dance teams traveled from across the U.S. to compete at the ESPN Wide World of Sports Complex in hopes of winning a national title.
Cheerleading teams are judged on their stunting and tumbling skills, crowd-leading ability, and overall performance, while the dance competition is judged on choreography, technique, execution, and overall effect.
"This year's UCA and UDA College Cheerleading and Dance Team National Championship marks our 30th year with our partners at The Walt Disney World Resort," said Bill Seely, President of Varsity Spirit.

TASTE OF THE NFL: A CULINARY AND GRIDIRON EXTRAVAGANZA TO HELP GENYOUTH TACKLE STUDENT HUNGER

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星期二, 一月 9, 2024

NEW YORK, Jan. 9, 2024 /PRNewswire/ -- Get ready for an unparalleled culinary, sports, entertainment and philanthropic experience as Taste of the NFL, presented by Frito-Lay, Quaker, and the PepsiCo Foundation, takes center stage during Super Bowl LVIII Weekend. Scheduled for February 10, 2024, from 3 p.m. to 7 p.m. PST at the Keep Memory Alive event center in Las Vegas, the Super Bowl's largest purpose-driven culinary event will deliver an extraordinary blend of cuisine and culture, with net proceeds benefiting GENYOUth's commitment to tackle youth hunger and food insecurity.

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Taste of the NFL will feature some of the nation's hottest culinary talent and an all-star lineup of NFL Legends and players.
Taste of the NFL will raise vital funds for GENYOUth's commitment to tackling youth hunger and food insecurity.
School nutrition programs foster nutrition equity for students," said Ann Marie Krautheim, M.A., R.D., L.D., CEO of GENYOUth.
We thank all of our partners for helping us ensure that the only hunger a child experiences is the hunger to learn."