Aldi, M&S, Tesco and Boots Announced as Best Retail Christmas Ads of 2021
LONDON, Nov. 23, 2021 /PRNewswire-PRWeb/ --Zappi, the ad and innovation testing platform built by brands for brands, today shared the results of the top Christmas ads in the UK .
- LONDON, Nov. 23, 2021 /PRNewswire-PRWeb/ --Zappi, the ad and innovation testing platform built by brands for brands, today shared the results of the top Christmas ads in the UK .
- After analyzing consumer attitudinal data from a number of big-spending retailers through the Zappi platform, ads from Aldi, M&S, Tesco, and Boots came out as the winners, with Aldi as the overall winner.
- Despite some concern that Christmas ads were released too early this year, consumers were receptive to the earlier timing and generally responded positively.
- A clear formula for winning Christmas ads emerged from the winning ads: 1) forge an emotional connection, 2) leverage compelling storytelling and 3) establish a clear and recognizable connection to the brand.